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THE LAND OF PUSH

THE LAND OF PUSH. THE LAND OF PULL. PEOPLE HAVE SHIFTED. Isolated to connected Unaware to informed Passive to active. CONNECTED IN THREE WAYS. Connected to technology and new media 24/7 Connected to each other in tight circles and loose connections

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THE LAND OF PUSH

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  1. THE LAND OF PUSH

  2. THE LAND OF PULL

  3. PEOPLE HAVE SHIFTED • Isolated to connected • Unaware to informed • Passive to active

  4. CONNECTED IN THREE WAYS • Connected to technology and new media 24/7 • Connected to each other in tight circles and loose connections • Connected to brands as peers, advocates and partners

  5. THE CONNECTED GENERATION WHO IS A PART OF THE CONNECTED GENERATION? • Age • Technology-driven lifestyle • Worldview

  6. THE CONNECTED WORLDVIEW • Experience • Expression • Connection • Transparency • Reinvention

  7. WHAT DO THEY SOUND LIKE? THE SOCIAL CUSTOMER MANIFESTO • I want to have a say • I don’t want to do business with idiots…

  8. POP QUIZ! ARE YOU A PART OF THE CONNECTED GENERATION? • One point for every “yes” answer • Six or more and you are connected!

  9. MARKETING TO WOMEN 2.0 • 1.0 An established truth about women consumers • 2.0 How connected young women are living out this trait in fresh ways • Love is creating a strategy for applying this insight to move women from “liking your brand” to “loving your brand”

  10. HER NETWORK • 1.0 She shares word-of-mouth at twice the rate of men • 2.0 Her tight circles and loose connections = word of mouth on steroids • Love is KEEPING IT UNDERGROUND by providing compelling experiences for the insiders Dove “Evolution”

  11. HER BUSY LIFE • 1.0 She is crazy busy and craving ways to save time • 2.0 She is editing and innovating in order to save herself and others time • Love is SIFTING THROUGH THE CLUTTER and identifying the top picks She is seeking her “twinsumer”

  12. HER EXPECTATIONS • 1.0 She has a longer list • 2.0 Using her giant virtual megaphone she both rewards and criticizes brands • Love is delivering new experiences, entertainment, and education to BRING IT TO LIFE

  13. HER DESIRES • 1.0 She wants to experience your brand messages and say “That’s Me” • 2.0 She wants you to fan her flame in print, pixels or film • Love is SHINING THE SPOTLIGHT and putting her into your story Shaun White Lisa Johnson

  14. HER HEART • 1.0 She wants your brand to act responsibly and support worthwhile causes • 2.0 She is seeking volunteer and giving opportunities that deliver a paycheck of the heart • Love is designing GIVE BACK opportunities that are smarter, hands-on and personal

  15. HER CREATIVE GENE • 1.0 She is a powerful source of insight and wants to be heard • 2.0 She wants to co-create your brand as a peer and partner • Love is creating an architecture of participation so you can BUILD IT TOGETHER

  16. REACHGROUPCONSULTING.COM

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