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E-Learning in the Real World. D. Verne Morland Herbert L. Bivens Managing Partner Principal Consultant 19 November 2003. Agenda. The Evolution of e-Learning The Importance of Instructional Design Building e-Learning Courses Creating New Courses
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E-Learning in the Real World D. Verne Morland Herbert L. Bivens Managing Partner Principal Consultant 19 November 2003 We put the earn in Learning!™
Agenda • The Evolution of e-Learning • The Importance of Instructional Design • Building e-Learning Courses • Creating New Courses • Converting Existing Courses • The Benefits of e-Learning • Measuring Learning Effectiveness • E-Learning & the Learning Organization We put the earn in Learning!™
What Exactly Is e-Learning? • What does “e” mean to you? • Electronic • Easy • Entertaining • Enlightening • Economical • Efficient • Educational Effective Enlightening Emerging Eliminates Paper Engaging Evaluating Empowering We put the earn in Learning!™
What Exactly Is e-Learning? • e-Learning is… engaging, entertaining, electrifying learning that can be delivered everywhere and every time in an exciting electronic format to elated and enthusiastic students. We put the earn in Learning!™
The Evolution of e-Learning • Computer-based Training (CBT) • Mainframes (1970s) • Personal Computers (1980s) • CD-ROMs (early 1990s) • Web-based Training (WBT) • Text-based (mid-1990s) • Graphical (late-1990s; low bandwidth) • Multimedia (2000+; high bandwidth) WBT CBT 1970 1980 1990 2000 We put the earn in Learning!™
Continuing evolution from brick and mortar campus Increased availability of technologies Rejuvenation of Instructional Design New Focus on “Blended” Learning We put the earn in Learning!™
Blended Learning – What Is It? • Appropriate “blend” of technology, process, and instructional strategies to achieve successful learning: • Matching subject matter, learning styles, and delivery media into a successful learning experience We put the earn in Learning!™
When to Use Blended Learning • Dispersed Workforce • Variety of Technologies Available • Necessary Resource Commitments • Nature of the Training Problem • Diversity of Training Need We put the earn in Learning!™
How Do We Learn Best? • Direct experience • Experimentation • Seeing and doing • Mentoring • Sharing ideas • Self discovery We put the earn in Learning!™
Lecture Student Listener Individual Instructor-Source Stable Content Homogeneity Learning Environments Past Instructor Centered Future Learner Centered • Facilitation • Collaborator • Team Learning • Instructor- Guide • Fast Pace • Diversity We put the earn in Learning!™
Training Mantras OLD: Instructor or Content-centered; knowledge-based NEW: Learner-centered; performance based* *Stolovitch and Keeps, Telling Ain’t Training, 2003 We put the earn in Learning!™
Collaborative Learning Environments • Critical Thinking • Problem-solving • Teaming • Peer/mentor feedback and coaching We put the earn in Learning!™
Developing E-Learning • Knowing the Learners • Understanding the Environment • Developing Effective Instructional Strategies and Methods • Creating Interaction • Cross Functional Teaming and Commitment • Integrating Learner Support • Evaluate and Monitor • Organizational Commitment Critical Success Factors: We put the earn in Learning!™
Importance of Instructional Design • Non-completion rates of bad e-learning • Learning professionals being held accountable for results • ROI – learning and human performance driving strategy • Need effective process for course development • Bottom Line: Focus on Content Not Technology Infrastructure We put the earn in Learning!™
Creating New E-Learning Courses • Instructional Design Process • Media Selection • Instructional Strategies/Methods We put the earn in Learning!™
Instructional Design Process Design Analysis Evaluate Implement Develop We put the earn in Learning!™
Major Media Selection Factors • Learning Effectiveness • Cost Effectiveness • Practicality We put the earn in Learning!™
Synchronous Personal Private tutoring Chat/IM Mentoring Classroom OJT Virtual Classroom Web Conferencing Informal Formal Reference Materials Instructional Articles / KM Prerecorded sessions Community of Discourse Community of Practice Online courseware Asynchronous Personal Map of Learning Delivery Methods We put the earn in Learning!™
Instructional Methods • Instructional Article • Lecture • Interview • Expert Guest • Group Discussion • Group Exercises • Question and Answer • Role Play • Case Studies • Simulations We put the earn in Learning!™
Blended Learning Framework Design Define an Overall Blended Learning Framework • Goals/Objectives • Audience - Work Environment • Instructional Methods • Media • Time for Learning • Resources Define Content We put the earn in Learning!™
Case Study: Retail Decisions The Business • Retail Decisions is a business intelligence solution for retailers. It consists of a set of reports organized into application families, by retail functional area. Retail Decisions gives retailers a big head start over “doing it themselves”. We put the earn in Learning!™
Case Study: Retail Decisions Learning Goals • Describethe ten applications in the Teradata Retail Decisions solution • PositionRetail Decisions appropriately within the Teradata Retail Portfolio • Explain the business value of the Retail Decisions solution in the context of the business improvement opportunity (BIO) results chain and how Retail Decisions derives its power from a combination of technical and business enablers We put the earn in Learning!™
Developing the Framework • #2 The Power of Retail Decisions – learning activities • Read Field Guide chapters 4-7 and 12-13 • Do ?? exercise(s)/quizzes online • Prepare for group discussions, as described in Field Guide • Participate in Web Seminar session #2 • #3 Retailer’s Hot Spots and the Competition – learning activities • Read Field Guide chapters 8-12 and 14 • Do ?? exercise(s)/quizzes online • Prepare for group discussions, as described in Field Guide • Participate in Web Seminar session #3 We put the earn in Learning!™
Converting Courses to e-Learning Mantra: User-centered; performance based • Analyze and “deconstruct” existing course (break into learning objects) • Design new blended learning framework • Re-purpose content to work in new formats and delivery methods We put the earn in Learning!™
Reliability-Based Manufacturing Welcome and introductions • E1: Student self-audit (10 questions) L1: Introduce R-BM Models • E2: Student introductions (identify problems) L2: Business-level Overview L3: Reliability-Based Maintenance • B1: Team Self-audits L4: Reliability-Based Operations • B2: Analyze operations issue L5: Reliability-Based Design We put the earn in Learning!™
Start PW Intro L8 L7 L2 L1 L4 L5 L6 L9 L3 S1 S2 B3 B2 B1 E1 SS1 Lunch Lunch S4 S3 2 Weeks E4 E3 E1 E2 E2 S5 S6 E3 Stop (optional) Classroom Blended Learning Day 1 Day 2 Key: Sn = “Sync” point for instructor-class interaction We put the earn in Learning!™
Learner-focused: Learn at your own pace – review and practice as much or as little as you need The learner determines when learning will take place Allows learner to remain engaged in current projects and tend to important business while being trained Greater access to Subject Matter Expert (SME) knowledge (audio and video clips) Benefits of e-Learning for Learners We put the earn in Learning!™
Benefits of e-Learning for Companies • Low cost delivery • Easy access; simplified logistics • Rapid update with new information • Leverage similar learning for employees, partners, and customers • Link learning to electronic documentation and company experts • Link learning to communities of practice We put the earn in Learning!™
Measuring Learning Effectiveness Kirkpatrick Model of Assessment* • Level 1: Reaction • Level 2: Learning • Level 3: Behavior • Level 4: Results • Level 5: Return on Investment (ROI) Academia Business *Dr. Donald Kirkpatrick, 1975 We put the earn in Learning!™
Measuring Learning Effectiveness ROI Learning Scorecard™ • The Learning and Growth Perspective • Courses, completion, certification, community, employee sat. • The Business Process Perspective • Recruiting, retention, quality, innovation • The Customer Perspective • Customer sat., company positioning (vendor -> partner) • The Financial Perspective • Revenue, productivity, margin, income We put the earn in Learning!™
E-Learning & the Learning Organization • Anytime, anywhere self-study • Learning connects with Knowledge Management (KM) • Learning connects with Communities of Practice (CoP) • Learning becomes Object-Oriented Continuous independent and interconnected learning We put the earn in Learning!™
Discussion Questions, comments, suggestions We put the earn in Learning!™
The Online Learning Center Welcome message Link to first HH online course Discussion forums for new communities of practice (CoP) We put the earn in Learning!™
Course Home Page We put the earn in Learning!™
Course Topics Topic description Instructional articles Unit quiz Student journal We put the earn in Learning!™
Case Study Quick navigation Engagement question Answer choices We put the earn in Learning!™
Retail CoP Forum Quick navigation Forum charter Click to start a new discussion We put the earn in Learning!™
Forum Posting Quick navigation Subject Message We put the earn in Learning!™