620 likes | 762 Views
PowerSolutions. Annemarie Dorota Anna Daniel. PRESENTATION FOR HOLLAND AMERICAN LINE BY:. AGENDA. RECESSION.
E N D
PowerSolutions Annemarie Dorota Anna Daniel PRESENTATION FOR HOLLAND AMERICAN LINE BY:
RECESSION The financial crisiswhichoccured on 2007 isgoing to affectall of the industries and bringthenewstrategies for companiesthat want to succed. Mainquestionsare WHEN it will endup? HOW long therecovery will last?
KONDRIATIEV’S CYCLE Information technology Petrochemicals automobiles Electrical engineering chemistry Railway steel Steam engine cotton 1 cycle 1800 2 cycle 1850 3 cycle 1900 4 cycle 1950 5 cycle 2000 6 cycle 2050?
HOW LONG RECOVERY WILL TAKE? Stock exchange market annual return 131% Isitpossible?
HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR? Measurements: • Consumer ConfidenceIndex • Index of Consumer Sentiment • Decrease of householdssavings
WHAT CREATS PREMIUM BRANDS PRODUCTS? Emotionalsentiment Extra Functions Technicalamendments
HOW TO SURVIVE RECESSION? • Minimalizecosts • Restructureorganization • Drop not profitable products • Invest instaffwhich will generatebiggervolume of sale • Perceiverecession as an opportunity to createadvanteges
TOURISM • one of the most resilient and dynamic economic sector • growing contribution to GDP, in some cases over 10% • crucial role in the creation of employment Source: WorldTourismOrganization
TOURISM WORLDWIDE 2020 Source: WorldTourismOrganization
TOURISM WORLDWIDE 2020 Source: WorldTourismOrganization
CRUISE INDUSTRY 2015 2006 annual growth 6%
EUROPE CRUISE INDUSTRY Source: G.P. Wild (International) Limited and Business Research & Economic Advisors
EUROPE CRUISE INDUSTRY • „Europe lookstoday as the American market looked 15 years ago interms of cruiseinterests and potential” Robert Sharak The Cruise Line International Association
EUROPE CRUISE INDUSTRY • Theworld leader inbuildingcruiseships • Largeproportion of its population liverelatively close to the sea. • directcruisetourismexpenditures estimatedgrow to €12.7 billion by 2010
EUROPE – Germany • Decreasingunemploymentrateduringcrisis • almost52% of populationisconfidentthathasnecessary financial resources • More than56%duringholidaysspendmoney for shopping and beatytreatment • 46% whendeciding on a holidayconsidervalue for money
EUROPE – Germany • Environmentallyfriendly The Blue Angel (Blauer Engel) a German certification for products and services that have environmentally friendlyaspects.
EUROPE - Germany Hamburg Cruise Center • 30 million euro mega-shipberth • Accommodatingshipsover300 metres • In 2009 Hamburg expects140,000 passengers on 90 calls
SOCIAL NETWORKING • Facebook • Second Life • LonelyPlanet • Newsletters • Surveysin Internet
GREEN situation According to BluewaterNetwork duringone weeka large cruise ship generates: • 210,000gallons of human sewage, • 1 000 000gallons of grey water, • 25,000 gallons ofoily bilge water, up to 11,550 gallons ofsewage sludge • more than 130 gallonsof hazardous waste, much of which isdumpedintothe ocean.
GREEN REGULATIONS Clean Cruise Ship Act of 2008 • to achieve a substantial reductionin water-based pollution in the US. • prohibit the discharge of sewage,grey water and oily bilge water within 12nautical miles of the coast. MARPOL Annex VI • reduction in sulphur oxide (SOx) emissions from ships • reductions in nitrogen oxide (NOx) emissions from marine engines
COST OF DISOBEYING THE REGULATIONS • Carnival had to pay 18 million fine for illegal discharges in 2002
MAIN PROBLEMS TO FACE • Pricing: Trading down • Oblozenie 100 %
FINANCIALS OF EOSEAS • 2 330 millions net incomein 2008 • Growth inrevenues of 16 % for thetickets • Theonly company intheworldthatisincludedinbothS&P 500 and FTSE 100 index 214,5 millions $ per solar energy ship ( 30%morethannormalship) Can HAL affordit?
ADVERTISING TOOLS Reality Show TV
BENEFITS • Lowcost of usingdatabasefromsocialnetworking • Reducing fix costs by spending 50 % less on fuel • Less oil pricesdependence • Fine avoiding from crossing the regulations • First moveradvantage • Creating new product category and trading up • Maintainingpremiumbrand 887 000
ThankYou for Your time. Question session
EUROPE European Cruise Council • Representing the leading cruise companies operating in Europe • to promote the interests of cruise operators with the EU Institutions in all matters of shipping policy and ship operations. • to promote cruising by the European public and encourage expansion of the European cruise market. European Cruise Academy • planning, preparing and realizing Bachelor and Master Programmes for the cruise-ship industry. It is located in Rostock, Germany.
EUROPE The yards in Finland, France, Germany and Italy are the most importantsuppliers to the market and currently have collectively thefollowing shares of the world total of new orders due for completionfrom2007 to 2010: • 94% by number; • 99% by tonnage; • 99% by capacity; and • 99% by investment.
First moverdisadvantages: • Risk • Cost
First moveradvantages: • Scarce resources can be preempted, e.g. occupation of prime retail locations • The ability to register patents and trademarks that will protect the first entrant from future competition. • Changing the economics of the market in a way that second entrants will not have an economic justification to enter. This can cause total failure for second-movers who go to large expenses to capture a limited market. • Early profits can be re-invested in improving the resource base. • Reputation will likely have the advantages that come from suppliers, distributors and customers who are familiar with and loyal to their products. Second-movers tend to suffer inherently from being labeled "copy cats" and their product reputation may be unfairly questioned by the general public. • Technologicalleadership • Preemption of scarceassets • Switchingcosts
HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR? • CCI • MONETARY POLICY • FED isdetermininginterestratechanges • FISCAL POLICY • e.g. taxrebate • CCI affectsstock market prices
HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR? ICS • DollarValuation • Interests of Bonds • Stock market price