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Annemarie Dorota Anna Daniel

PowerSolutions. Annemarie Dorota Anna Daniel. PRESENTATION FOR HOLLAND AMERICAN LINE BY:. AGENDA. RECESSION.

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Annemarie Dorota Anna Daniel

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  1. PowerSolutions Annemarie Dorota Anna Daniel PRESENTATION FOR HOLLAND AMERICAN LINE BY:

  2. AGENDA

  3. RECESSION The financial crisiswhichoccured on 2007 isgoing to affectall of the industries and bringthenewstrategies for companiesthat want to succed. Mainquestionsare WHEN it will endup? HOW long therecovery will last?

  4. KONDRIATIEV’S CYCLE Information technology Petrochemicals automobiles Electrical engineering chemistry Railway steel Steam engine cotton 1 cycle 1800 2 cycle 1850 3 cycle 1900 4 cycle 1950 5 cycle 2000 6 cycle 2050?

  5. HOW LONG RECOVERY WILL TAKE? Stock exchange market annual return 131% Isitpossible?

  6. HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR? Measurements: • Consumer ConfidenceIndex • Index of Consumer Sentiment • Decrease of householdssavings

  7. WHAT CREATS PREMIUM BRANDS PRODUCTS? Emotionalsentiment Extra Functions Technicalamendments

  8. HOW TO SURVIVE RECESSION? • Minimalizecosts • Restructureorganization • Drop not profitable products • Invest instaffwhich will generatebiggervolume of sale • Perceiverecession as an opportunity to createadvanteges

  9. SHORT TERM STRATEGY

  10. TOURISM • one of the most resilient and dynamic economic sector • growing contribution to GDP, in some cases over 10% • crucial role in the creation of employment Source: WorldTourismOrganization

  11. TOURISM WORLDWIDE 2020 Source: WorldTourismOrganization

  12. TOURISM WORLDWIDE 2020 Source: WorldTourismOrganization

  13. CRUISE INDUSTRY 2015 2006 annual growth 6%

  14. EUROPE CRUISE INDUSTRY Source: G.P. Wild (International) Limited and Business Research & Economic Advisors

  15. EUROPE CRUISE INDUSTRY • „Europe lookstoday as the American market looked 15 years ago interms of cruiseinterests and potential” Robert Sharak The Cruise Line International Association

  16. EUROPE CRUISE INDUSTRY • Theworld leader inbuildingcruiseships • Largeproportion of its population liverelatively close to the sea. • directcruisetourismexpenditures estimatedgrow to €12.7 billion by 2010

  17. EUROPE – Germany • Decreasingunemploymentrateduringcrisis • almost52% of populationisconfidentthathasnecessary financial resources • More than56%duringholidaysspendmoney for shopping and beatytreatment • 46% whendeciding on a holidayconsidervalue for money

  18. EUROPE – Germany • Environmentallyfriendly The Blue Angel (Blauer Engel) a German certification for products and services that have environmentally friendlyaspects.

  19. EUROPE - Germany Hamburg Cruise Center • 30 million euro mega-shipberth • Accommodatingshipsover300 metres • In 2009 Hamburg expects140,000 passengers on 90 calls

  20. SOCIAL NETWORKING • Facebook • Second Life • LonelyPlanet • Newsletters • Surveysin Internet

  21. GREEN situation According to BluewaterNetwork duringone weeka large cruise ship generates: • 210,000gallons of human sewage, • 1 000 000gallons of grey water, • 25,000 gallons ofoily bilge water, up to 11,550 gallons ofsewage sludge • more than 130 gallonsof hazardous waste, much of which isdumpedintothe ocean.

  22. GREEN REGULATIONS Clean Cruise Ship Act of 2008 • to achieve a substantial reductionin water-based pollution in the US. • prohibit the discharge of sewage,grey water and oily bilge water within 12nautical miles of the coast. MARPOL Annex VI • reduction in sulphur oxide (SOx) emissions from ships • reductions in nitrogen oxide (NOx) emissions from marine engines

  23. COST OF DISOBEYING THE REGULATIONS • Carnival had to pay 18 million fine for illegal discharges in 2002

  24. MAIN PROBLEMS TO FACE • Pricing: Trading down • Oblozenie 100 %

  25. How to solveall of theseproblems ?

  26. LONG TERM STRATEGY

  27. FINANCIALS OF EOSEAS • 2 330 millions net incomein 2008 • Growth inrevenues of 16 % for thetickets • Theonly company intheworldthatisincludedinbothS&P 500 and FTSE 100 index 214,5 millions $ per solar energy ship ( 30%morethannormalship) Can HAL affordit?

  28. ADVERTISING TOOLS

  29. ADVERTISING TOOLS Reality Show TV

  30. BENEFITS • Lowcost of usingdatabasefromsocialnetworking • Reducing fix costs by spending 50 % less on fuel • Less oil pricesdependence • Fine avoiding from crossing the regulations • First moveradvantage • Creating new product category and trading up • Maintainingpremiumbrand 887 000

  31. ThankYou for Your time. Question session

  32. APPENDIX SLIDES

  33. EUROPE European Cruise Council • Representing the leading cruise companies operating in Europe • to promote the interests of cruise operators with the EU Institutions in all matters of shipping policy and ship operations. • to promote cruising by the European public and encourage expansion of the European cruise market. European Cruise Academy • planning, preparing and realizing Bachelor and Master Programmes for the cruise-ship industry. It is located in Rostock, Germany.

  34. EUROPE The yards in Finland, France, Germany and Italy are the most importantsuppliers to the market and currently have collectively thefollowing shares of the world total of new orders due for completionfrom2007 to 2010: • 94% by number; • 99% by tonnage; • 99% by capacity; and • 99% by investment.

  35. First moverdisadvantages: • Risk • Cost

  36. First moveradvantages: • Scarce resources can be preempted, e.g. occupation of prime retail locations • The ability to register patents and trademarks that will protect the first entrant from future competition. • Changing the economics of the market in a way that second entrants will not have an economic justification to enter. This can cause total failure for second-movers who go to large expenses to capture a limited market. • Early profits can be re-invested in improving the resource base. • Reputation will likely have the advantages that come from suppliers, distributors and customers who are familiar with and loyal to their products. Second-movers tend to suffer inherently from being labeled "copy cats" and their product reputation may be unfairly questioned by the general public. • Technologicalleadership • Preemption of scarceassets • Switchingcosts

  37. Confidence

  38. HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR? • CCI • MONETARY POLICY • FED isdetermininginterestratechanges • FISCAL POLICY • e.g. taxrebate • CCI affectsstock market prices

  39. HOW RECESSION IS CHANGINGCONSUMERS’ BEHAVIOR? ICS • DollarValuation • Interests of Bonds • Stock market price

  40. RECESSION

  41. Fuel

  42. ECONOMIC INDICATORS

  43. ECONOMIC INDICATORS

  44. ECONOMIC INDICATORS

  45. ECONOMIC INDICATORS

  46. ECONOMIC INDICATORS

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