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Ruffin Beckwith

Ruffin Beckwith. Senior Vice President World Golf Foundation. Original Areas of Focus. Adult Player Development Junior Golf Alternative Facilities Colleges Research Communication. Communication and Research. Adult Player Development. Youth Development. Current Areas of Focus.

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Ruffin Beckwith

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  1. Ruffin Beckwith Senior Vice PresidentWorld Golf Foundation

  2. Original Areas of Focus • Adult Player Development • Junior Golf • Alternative Facilities • Colleges • Research • Communication

  3. Communication and Research Adult Player Development Youth Development Current Areas of Focus

  4. Communication and Research Current Areas of Focus DIVERSITY FACILITY DEVELOPMENT Adult Player Development Youth Development ALTERNATIVE FACILITIES ENVIRONMENT

  5. Accomplishments • 2001 Segmentation Study • Other Research Projects • Creation of Link Up 2 Golf • National School Golf Program • Industry Definitions • FRIP Report • Launch of JuniorLinks.com • Golf2020.com, nationalschoolgolf.com

  6. State of the Industry • Lots of Positives • Interest remains high and increasingly diverse • Youth interest and participation growing • Golf is “cooler” and more ingrained in our culture • Strong value system

  7. State of the Industry • Lots of Positives • Supply/Demand Imbalance • Avid golfers playing less • Retention of new golfers difficult • Increase in competition • Outdated attitudes toward player development

  8. What Should We Do? • Interest every kid in golf • Market Smart • Plan golf course development • A welcoming environment • Communicate more effectively • Togetherness

  9. What Should We Do? • Interest every kid in golf • Market Smart • Plan golf course development • A welcoming environment • Communicate more effectively • Togetherness IMPACT

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