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Supplements – The Pediatricians' perspective on health drinks what to advise the parents. Dr Devesh Aggarwal. Background. Parents concerns – basic education, healthcare and nutrition Worry – not enough nutrition/wrong nutrition. Health Food drink (HFD) industry.
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Supplements – The Pediatricians' perspective on health drinkswhat to advise the parents Dr DeveshAggarwal
Background • Parents concerns – basic education, healthcare and nutrition • Worry – not enough nutrition/wrong nutrition
Health Food drink (HFD) industry • Present in India for more than 60 years • Production – 50,000 tonnes annually Promises a child – Taller, Smarter and Stronger Annual turnover – Rs 1300 crores
Health Drink Consumption Chirag G Patel BBA ( Submission to Pune University 2010)
Choice of HFD in Indian Market Chirag G Patel BBA ( Submission to Pune University 2010)
Frequency of usage Chirag G Patel BBA ( Submission to Pune University 2010)
Age of starting HFD Chirag G Patel BBA ( Submission to Pune University 2010)
Exposure to products Chirag G Patel BBA ( Submission to Pune University 2010)
Satisfaction ? Chirag G Patel BBA ( Submission to Pune University 2010)
What percentage of RDA must – to qualify as a nutritional supplement Field day for all the products No standards or criteria
For a child growing appropriately on the growth chart would you be looking for micronutrient supplementation from HFD for holistic health
*Averaging 18 % of the protein RDA for 3 yrs 12.5% for 6 years 10% for 10 years old
Vitamin D Supplementation in Indian children – Is HFD the answer?
Average Vitamin D content in a HFD is about 1 ugm per serving i.e. 6% of RDA
LA and ALA – essential fatty acids (EFA) • DHA – not a EFA
Genuineness of advertisements Litigations
Role of Drug Regulatory Authorities • Health foods and dietary supplements association (HADSA) • National Institute of Nutrition (NIN) • Food and Drug Toxicology Research Center (FDTRC) • National Nutrition Monitoring Bureau • Food Safety and Standards Authority of India (FSSAI)
For non organic FTT what other measures would you recommend before considering if at all HFD
Solutions • Good variety • Visual familiarity • Interesting shapes • Party to meal planning and shopping • Allow self feeding • Small portions • Invite friends • Stand up and don’t negotiate
Conclusions • Wrong section of society misusing it • No standardization • Misleading T.V. ads • Poor the most mislead • Say no to JFD.