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CDC Injury Center Parents Are the Key to Safe Teen Driving Campaign

CDC Injury Center Parents Are the Key to Safe Teen Driving Campaign. Jessica A. Burke. Web Developer, Health Communications Specialist Tufts Summer Institute on Digital Strategies for Health Communication July 15-20, 2012. National Center for Injury Prevention and Control.

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CDC Injury Center Parents Are the Key to Safe Teen Driving Campaign

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  1. CDC Injury CenterParents Are the Key toSafe Teen Driving Campaign Jessica A. Burke Web Developer, Health Communications Specialist Tufts Summer Institute on Digital Strategies for Health Communication July 15-20, 2012 National Center for Injury Prevention and Control Division of Unintentional Injury Prevention
  2. Once Upon A Time…
  3. CDC’s National Center for Injury Prevention & Control
  4. CDC Does Injuries?
  5. Ebola virus
  6. Vaccines
  7. Zombie Apocalypse
  8. Injury: #1 Cause of Death Among Persons 1-44
  9. Our Mission: To prevent injuries and violence and reduce their consequences so that people can live to their full potential.
  10. Our Topics Motor Vehicle Safety Child Passenger Safety Seat Belts Teen Drivers Older Adult Drivers Impaired Driving Distracted Driving Pedestrian Safety Native American Road Safety Motorcycle Safety Global Road Safety Home & Recreational Safety Dog Bites Falls – Children & Older Adults Fires Playground Injuries Poisoning Traumatic Brain Injury Water-Related Injuries Violence Prevention Child Maltreatment Elder Maltreatment Global Violence Intimate Partner Violence Sexual Violence Suicide Youth Violence Data & Statistics WISQARS (Web-based Injury Statistics Query and Reporting System) Funded Programs
  11. Our Focus Areas
  12. Motor Vehicle-Related Injuries and Deaths
  13. Violence Against Children and Youth
  14. Prescription Painkiller Overdoses
  15. Traumatic Brain Injury
  16. Motor Vehicle Safety
  17. Motor vehicle crashes are the leading cause of injury death in the United States
  18. Motor vehicle crashes killed more than 33,000 people in 2009 – more than 90 people every day
  19. 33,000 = Number of Years that Dogs Have Been Domesticated
  20. Motor vehicle-related injuries send more than 4 million people to hospital emergency departments every year
  21. = Double the Population of Paris, France
  22. Motor vehicle-related crash injuries and deaths cost ~$100 billion in 2005 Pedalcyclists $5 Billion Other $2 Billion Pedestrians $10 Billion Motorcyclists $12 Billion Motor Vehicle Occupants $70 Billion Total Cost: $99 Billion in medical and lost work costs
  23. $100 Billion > Budget of UK’s Education System
  24. Motor Vehicle Safety: A CDC Winnable Battle
  25. Preventing crash-related deaths involves three priority areas Seat belts andchild passenger safety Teen driver safety Alcohol-impaireddriving
  26. Teen Driver Safety
  27. Motor vehicle crashes are the#1 killer of teens Leading Cause of Death for Teens(ages 15-19, 2007) Homicide 17% Motor Vehicle Injuries 35% Other Unintentional Injuries 14% Heart Disease 3% Cancer 5% Suicide 11% All Other Causes 15%
  28. 3,000 teens killed in vehicle crashes in 2009
  29. = 4 High Schools Worth of Teens
  30. More than 350,000 teens treated in Emergency Departmentsfor injuries suffered in motor vehicle crashes
  31. That’s enough teens to fill the U.S.’s seven largest Major League Baseball stadiums
  32. Per mile driven, teen drivers ages 16 - 19 are FOUR times more likely than older drivers to crash.
  33. Remember…there are lives behind the statistics.
  34. Brendon Colliflower and Samantha Rae Kelly, 17 years old
  35. Raven Mayes, 15 years old
  36. Aaron Deveau, 18 years old Convicted Felon Guilty of motor vehicle homicide by negligent operation in a 2011 fatal car crash linked to texting
  37. What can we do?
  38. Parents Are the Key to Safe Teen Driving
  39. Campaign Goal: Educate Parents
  40. Campaign Goal: Motivate parents to manage & monitor their teen’s driving behavior and set a good example behind the wheel.
  41. Target Audiences: Parents
  42. Target Audiences: Partners
  43. Target Audiences: Teens
  44. Our Reach: Web Site 1-6/2012
  45. Our Reach: Web Site
  46. Our Reach: Facebook
  47. Our Reach: Facebook
  48. Campaign Materials: Parents Posters & Flyers Fact sheet 8 Danger Zones Fact sheet Spread the Word Parent-Teen Agreement E-Cards Podcast Widget Web Site Facebook
  49. Campaign Materials: Partners Implementation Guide Partner Roles & Activities Event Planning Guide Media Outreach Guide Branding Plan & Guidelines Posters & Flyers (customizable) Take Action: Tips for Businesses/Groups
  50. Communication Channels Web Site Facebook Twitter Podcasts Videos Blog RSS Feed GovD Listserv Widgets Mobile Web Texting Mobile App E-Cards Feature Article Data & Stats Feature Article Vital Signs MMWR Traditional Media Press Releases Online Press Room Matte Articles
  51. Competitors vs. Partners
  52. Opportunities More developed social media strategy Leverage partners and advocates Facebook Better posts More cross-promotion Twitter Blog – our blog and Mommy bloggers CDC A-Z Index
  53. Challenges: Low Budget
  54. Challenges: Low Visibility “Not sure what the CDC has to do with teen driving, but they are a well respected government agency.”
  55. Next Phase Currently in development Launch later this year/early next year Work with the National PTA for promotion Explore ways to involve pediatricians in the development and dissemination of the campaign
  56. Motor Vehicle CrashesAre PreventableSafety is no accident For more information please contact Centers for Disease Control and Prevention 1600 Clifton Road NE, Atlanta, GA 30333 Telephone: 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348 E-mail: cdcinfo@cdc.gov Web: http://www.cdc.gov The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention. National Center for Injury Prevention and Control Division of Unintentional Injury Prevention
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