Juleah Swanson Electronic Resources & Access Librarian Mary P Key Diversity Resident

1. So you’re looking at a .pdf: Using the Model of a Supply Chain to Understand Electronic Resources Ohio Valley Group of Technical Services Librarians 2012 Conference Evansville, IN 3 May 2012 Juleah Swanson Electronic Resources & Access Librarian Mary P Key Diversity Resident The Ohio State University Swanson.234@osu.edu

2. URLs Platforms Vendors Authors Agents Publishers Discovery Tools

3. Objectives • Develop a foundational understanding of a supply chain and the players/entities involved. • Address the role the internet has played in reshaping supply chains. • To demystify the “magic” of how electronic resources get from author to user. This presentation itself is intended to be an instruction tool for librarians, staff and those new to electronic resources.

4. OUTLINE What is a supply chain? Who are the players? Traditional model E-commerce model How does this translate to e-resources in Libraries?

5. What is a supply chain? Definitions: Processes from the initial raw materials to the ultimate consumption of the finished product linking across supplier-user companies. The functions within and outside a company that enable the value chain to make products and provide services to the customer (APICS Dictionary, 8th Edition 1995) A distributed network of entities interacting to deliver products or services to the end customer, linking flows from raw materials supplier to final delivery. (Ellram, 1991; Lee & Ng 1997)

6. Generic Supply Chain

7. Example – Apparel Supply Chain Cotton Weave Dye/Finish Apparel Retail Distributor

8. Who are the players: Raw material Raw Material: Purchased items or extracted materials that are converted via the manufacturing process into component and/or products

9. Who are the players: Manufacturer Manufacturer: a producer or fabricator of something.

10. Who are the players: Distributor Distributor: A business that does not manufacture its own products but purchases and resells these products.

11. Who are the players: Retail Retail: The action or business of selling goods in relatively small quantities for use or consumption rather than for resale.

12. Retail spaces: Markets & Malls

13. Retail spaces:Grocery Stores & Big Box stores

14. Who are the players: Customers Customer: One who acquires ownership by long use or possession

15. Aligning supply chain examples Generic supply chain Example of the supply chain for a car part Example of the supply chain for a print journal

16. Answers Yes! .pdf Ideas, manuscript, information, research Publisher

17. What happens when you add the internet?

18. eCommerce • The use of electronic networks to facilitate commercial transaction. • What does this mean to the supply chain? • Replacement of the physical • Consolidation and/or invisibility of the players

19. Influence of eCommerce

20. Evolution of @ Amazon Distributor & Retail Raw Material/Authors Publishers

21. Evolution of bookselling @ Amazon Publishing Raw Material/Author Self Publishing Manufactures devices Distributor Virtual Retail space

22. What does this mean to electronic resources in libraries?

23. Raw Material Manufacturer Distributor Retail Customer

24. How can this model be applied? Troubleshooting

25. Questions, Comments, Ideas? Juleah Swanson Swanson.234@osu.edu