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Typically, PSA s…. a re short (usually 60 seconds or less) p resent one single issue i nform the viewer of key, relevant facts h ave a clear call to action m ight or might not include people m ight or might not use music s ometimes use voice-overs
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Typically, PSAs… • are short (usually 60 seconds or less) • present one single issue • inform the viewer of key, relevant facts • have a clear call to action • might or might not include people • might or might not use music • sometimes use voice-overs • sometimes use special effects (like black and white or sound effects) • might use transitions/editing to enhance the video • aim to leave a lasting impact
