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Removing the constraints of the data center

Removing the constraints of the data center. Jack rondoni september 23, 2011. Data center Tipping point. Data Center Constraints: Limited floor space Power and cooling Shrinking IT budgets. Tools and Techniques: Virtualization Legacy equipment upgrade Simpler Data Center Design

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Removing the constraints of the data center

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  1. Removing the constraints of the data center Jack rondoniseptember23, 2011

  2. Data center Tipping point • Data Center Constraints: • Limited floor space • Power and cooling • Shrinking IT budgets • Tools and Techniques: • Virtualization • Legacy equipment upgrade • Simpler Data Center Design • Automation

  3. Hitachi and BrocadeEnable Data Center Consolidation VM VM VM LEGACY SAN ISLAND Virtualized 3rd party Storage Storage Virtualization Server Virtualization Hyper Scale SAN LEGACY SAN ISLAND 16Gb SAN LEGACY SAN ISLAND • Consolidate, Virtualize, Optimize, Maximize

  4. Consolidate and Optimize with Brocade DCX 8510 Backbones

  5. Brocade DCX 8510 Backbones deliver a powerful SAN infrastructure Reclaim floor space Consolidate legacy fabrics Simplify scale-out network design Reduce power consumption Consolidate and Optimize Removing the constraints of the data center Brocade DCX 8510-8 8-slot chassis Brocade DCX 8510-4 4-slot chassis

  6. DCX 8510 Backbones Consolidate and refresh M-Series, B-Series, and Cisco fabrics Brocade M6140Director • 384 16 Gbps ports, 512 8 Gbps ports • 512 Gbps per slot • SAN extension and encryption blades • .3 watts/Gbps • 140 ports, 4 Gbps • 8 Gbps per slot • 2 watts/Gbps • Brocade DCX 8510 Backbones • Consolidate multiple 2/4/8 Gbps directors into a DCX 8510 Backbone • Deliver more 16 or 8 Gbps line rate ports per chassis • Provide more bandwidth in less footprint • Consume less energy Brocade 48000 Director • 384 ports, 4 and 8 Gbps • 64 Gbps per slot • 1 watts/Gbps

  7. Scale-Out Fabrics for Cloud Applications Inter-Chassis Links (ICLs) reduce complexity and cost • Simpler, flatter, low-latency chassis topologies • Six chassis scalable core-edge • Three chassis active-active mesh • Higher port density and bandwidth • Supports up to 3000+ 8 Gbps ports or 2300+ 16 Gbps ports with no Inter-Switch Links (ISLs) • Delivers nearly 50 Tbps of aggregate bandwidth in six domains • Fewer cables, more usable ports • Reduces inter-switch cables by 75 percent • Preserves up 33 percent of ports for servers and storage

  8. Increase storage or compute capacity Deploy value-added storage applications (tiered storage, de-dupe, virtualization, etc), Deploy new business applications (data analytics, virtual desktop, etc.) Transition to DCX 8510… Help customers reclaim valuable floor space ?

  9. 6,800 VDI clients 2,400 Oracle E-Business Suite users 400,000 email mailboxes 128,000 Web app users Enable More Workloads What could your customer deploy in a single rack? ? 1000-port Fabric

  10. VSP Two racks of Virtual Storage Platform with a raw capacity of 832 TB of storage USP VM Two racks of Universal Storage Platform with a raw capacity of 472 TB of storage HDS: Transition from McDATA to DCX 8510… Consolidate 8 M6140s into 3 DCX 8510s 1000-port Brocade M6140 Fabric ?

  11. VSP One rack of Virtual Storage Platform with a raw capacity of 416 TB of storage USP VM One rack of Universal Storage Platform with a raw capacity of 236 TB of storage HDS: Transition from 48000 to DCX 8510… Consolidate 5 48000s into 3 DCX 8510s 1000-port 48000 Fabric ? Consolidated SAN Infrastructure

  12. 1000 Port Configuration

  13. DCX 8510 vs. M6140

  14. Brocade ICL Advantage – 1000 ports Brocade 8510-8 (16 Gbps solution) vs. M6140 Brocade DCX 8510-8 M6140 • 384x16G • 16x64G • 384x16G • 16x64G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G Max 384 ports of 16 Gbps per chassis 6:1 oversubscription • 32x64G • 384x16G Shared 4 Gbps ISLs 1024 Gbps 40 Gbps • 30x4G • 110x2G • 30x4G • 110x2G 6.5:1 oversubscription for unshared 4 Gbps ISLs *M6140 with a mix of 2Gb and 4Gb QPM cards

  15. Brocade ICL Advantage – 1000 ports Brocade 8510-8 (8 Gbps solution) vs. M6140 Brocade DCX 8510-8 M6140 • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 130x2G • 10x4G • 512x8G • 16x64G Max 512 ports of 8 Gbps per chassis 1024 Gbps 16 4:1 oversubscription Shared 4 Gbps ISLs 40 Gbps • 16x64G • 512x8G • 30x4G • 110x2G • 30x4G • 110x2G 6.5:1 oversubscription for unshared 4 Gbps ISLs *M6140 with a mix of 2Gb and 4Gb QPM cards

  16. DCX 8510 vs. 48000

  17. Brocade ICL Advantage – 1000 ports Brocade 8510-8 (16 Gbps solution) vs. 48000 (32P) 48000 Brocade DCX 8510-8 • 384x16G • 16x64G • 384x16G • 16x64G • 220x4G • 36x4G • 220x4G • 36x4G • 220x4G • 36x4G Max 384 ports of 16 Gbps per chassis 6:1 oversubscription 72Gbps • 32x64G • 384x16G 12:1 oversubscription 1024 Gbps • 54x4G • 202x4G • 54x4G • 202x4G

  18. Brocade ICL Advantage – 1000 ports Brocade 8510-8 (8 Gbps solution) vs. 48000 (32P) 48000 Brocade DCX 8510-8 • 220x4G • 36x4G • 220x4G • 36x4G • 220x4G • 36x4G • 512x8G • 16x64G 72Gbps 1024 Gbps 12:1 oversubscription • 54x4G • 202x4G • 54x4G • 202x4G 4:1 oversubscription • 16x64G • 512x8G

  19. Objective: Promote tech refresh and SAN consolidation and wider adoption of 16Gb Fibre Channel SANs Receive a commission multiplier of 1.6 (twice the current rate of .8) on eligible SKUs Valid from Sept 1, 2011 to March 31, 2012 Eligible SKUs: 8510 Chassis and 16Gb port blade SKUs 16Gb 6510 switch and POD SKUs Brocade SAN Consolidation SALES Incentive For HDS Sales representatives sell 16gb brocade DCX 8510 backbone or 6510 switch to Double your commission

  20. Objective: Promote tech refresh and SAN consolidation and wider adoption of ICL feature Target backbone configuration: Chassis half-populated with 16Gb port blades for device connectivity ICLs are deployed for chassis-to-chassis connectivity Brocade DCX 8510 SAN Consolidation Promotion Buy A DCX 8510-8 Chassis, get second free BUY A DCX 8510-4 CHASSIS, GET SECOND 50% OFF Optional: BUY ONE ICL Kit, GET SECOND FREE

  21. Brocade DCX 8510 SAN Consolidation Promotion Terms and conditions • Program Dates: • September 1, 2011 - March 31, 2012 • Program Details: • Valid to HDS direct sales and reseller partners • Program fulfilled through the Brocade Deals Desk. Contact your local Brocade sales representative to qualify deals. • The qualifying product must be purchased during the promotion period in order to qualify for this Promotion • This offer cannot be combined with other Brocade programs except the 6510 Switch End-user Promotion New ICL optics QSFP (4×16 Gbps) Brocade 8510 Backbone – 4 Slot Brocade 8510 Backbone – 8 Slot Program Offer: • Buy one 8510-8 chassis, get second chassis free • Buy one 8510-4 chassis, get 50% off second chassis • Optional: Buy an ICL Kit with either 8510 chassis and get second ICL kit free Program Requirements: • Limit to one free ICL kit per two chassis • Minimum blade requirement: Each chassis must be 1/2 populated with blades • Customer must purchase a minimum of 8 blades with the two 8510-8 chassis • Customer much purchase a minimum of 4 blades with the two 8510-4 chassis • Blades must either be pre-populated with 16Gb optics or empty blades must be fully populated with 16Gb SWL and 16Gb LWL optics. Eligible SKUs: HD-DCX8518-0001-M       HD-DCX8514-0002-M     HD-DCX8514-0001-M       BR-DCX8510-0102 BR-DCX8510-2102 BR-DCX8510-0148 BR-DCX8510-2148   BR-DCXICLKIT-01-M

  22. Optimize with the 6510 Switch

  23. Brocade 6510 Switches provide flexibility, simplicity and value Provides exceptional price and performance value to meet growing workloads Delivers industry-leading technology in a flexible, simple, and easy-to-use solution Purpose-built to support highly virtualized, private cloud storage environment Delivers flexible density, wire-speed 8/16 Gbps performance Optimize Legacy Switch Infrastructure Removing the constraints of the data center

  24. 6510 Switches Refresh 4 Gbps B-Series, M-Series, and Cisco fabrics Brocade 4100 • 32 ports, 4 Gbps • 128 Gbps bandwidth • .93 watts/Gbps • 48 16/8 Gbps ports • 768 Gbps bandwidth • .14 watts/Gbps Brocade 5000 • 32 ports, 4 Gbps • 128 Gbps bandwidth • .55 watts/Gbps • Brocade 6510 Switch • Delivers more 16 or 8 Gbps line rate ports per switch • Provides more bandwidth • Consumes less energy

  25. Connects 36% more server and 40% more storage ports in same footprint (RU) Minimize oversubscription ratio between switches Deliver twice the bandwidth at about the same overall cost per device port Double the speed, ½ the $/Gbps Investment protection – device ports scalable up to 16 Gbps when available Transition to 6510… Replace three aging switches with three 6510s • 80 4 Gbps server and storage ports • 384 Gbps of bandwidth • 7:1 oversubscribed over ISLs • 128 8 Gbps server and storage ports • 1152 Gbps of bandwidth • 5.5:1 oversubscribed over ISLs Aging SAN Infrastructure Optimized SAN Infrastructure

  26. Higher density, more usable ports – 38% more ports in same RU Better oversubscription ratio (for Virtualized environments): 21% reduction Same ASP per device port at 2x the bandwidth (1/2 the $/Gbps) More Port Connectivity with Higher Bandwidth ISLs and Brocade 6510 Reference Configuration – Core-Edge Architecture 36% additional ports for server connectivity 32-port 4 Gbps switches 48-port 16 Gbps switches 44 edge ports (8 Gbps) 44 edge ports (8 Gbps) 28 edge ports (4 Gbps) 28 edge ports (4 Gbps) 32 port switch 32 port switch 48 port switch 48 port switch Edge Switches Edge Switches 4 ISL ports (4 Gbps) 4 ISL ports (4 Gbps) 40% additional core ports for storage connectivity 4 ISL ports (16 Gbps) 4 ISL ports (16 Gbps) 8 ISL ports (16 Gbps) 8 ISL ports (4Gbps) 32 port switch Core Switch 48 port switch Core Switch 40 core ports (8 Gbps) 24 core ports (4 Gbps)

  27. Higher density, more usable ports – 21% more ports in same RU Better oversubscription ratio (for Virtualized environments): 19% reduction Same cost per device port at 2x the bandwidth (1/2 the $/Gbps) More Port Connectivity with Brocade 6510 Reference Configuration – Mesh Architecture 32-port 4G switch configuration 48-port 16G switch configuration 26 edge ports(4 Gbps) 26 edge ports (4 Gbps) Same RU 21% more ports for server or storage connectivity 42 edge ports (8 Gbps) 42 edge ports (8 Gbps) 32 port switch 32 port switch 48 port switch 48 port switch 6 ISL ports per switch (4 Gbps) 6 ISL ports per switch (4 Gbps) 6 ISL ports per switch (16 Gbps) 6 ISL ports per switch (16 Gbps) 32 port switch 32 port switch 48 port switch 48 port switch 26 edge ports (4 Gbps) 26 edge ports (4 Gbps) 42 edge ports (8 Gbps) 42 edge ports (8 Gbps)

  28. Objective: Promote product migrations targeting higher bandwidth ISL ports Target switch configuration: 12 port 16G POD for ISL ports 36 switch ports for device connectivity (predominantly 8G ports) Brocade 6510 SAN Consolidation Promotion Buy A 16G 12p POD with a 24p switch, get second 12p POD for free

  29. Brocade 6510 SAN CONSOLIDATION Promotion TERMS AND CONDITIONS • Program Dates: • September 1, 2011 - March 31, 2012 • Program Details: • Valid to HDS direct sales and reseller partners • HDS to administer via POS • The qualifying product must be purchased during the promotion period in order to qualify for this Promotion • This offer cannot be combined with other Brocade programs Program Offer: • Buy (1) 16Gb 12-port POD with (1) Brocade 6510 Switch, get (1) 8Gb or 16Gb 12-port POD free • Sample configurations: • Buy (1) BR-6510–24-16G-R and (1) XBR-MIDR12POD-16G, get (1) XBR-MIDR12POD-16G free • Buy (1) BR-6510–24-8G-R and (1) XBR-MIDR12POD-16G, get (1) XBR-MIDR12POD-16G free • Buy (1) BR-6510–48-16G-R, get a rebate equivalent to the value of (1) XBR-MIDR12POD-16G Program Requirements: • Claims Process: End-user customers who acquire the new Brocade6510 Switch will receive cost relief on the deal in the form of a POS credit from HDS Eligible Skus: HD-6510-24-8G-R-M     HD-6510-24-16G-R-M     HD-6510-48-16G-0R-M     HD-6510-48-16G-R-M     HD-6510-24-8G-F-M     HD-6510-24-16G-F-M     XBR-MIDR12POD-16G

  30. Questions and discussion

  31. Thank you

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