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member. A presentation to Queens Park Rangers. Queens Park Rangers Mobile Solutions…. g8wave - The story so far…. 1996. Tele-Publishing Ltd. Part of a 40-year old, converged media organization based in Boston, Phoenix Media Communications Group (Boston Phoenix, W-FNX…) 2002 Rebrand g8wave

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  1. member A presentation toQueens Park Rangers

  2. Queens Park Rangers Mobile Solutions…

  3. g8wave - The story so far… 1996. Tele-Publishing Ltd. Part of a 40-year old, converged media organization based in Boston, Phoenix Media Communications Group (Boston Phoenix, W-FNX…) 2002 Rebrand g8wave 2007. g8wave Holdings, Inc. (Went public, now trades on the NASDAQ OTC under the symbol of GEWV). Investment phases: Interest from “unusual” quarters?! Corporate Profile: Leading integrated media company that creates opportunities for brands to communicate their marketing messages and product offerings to its customers and prospects on mobile and other media platforms. The Company accomplishes these objectives by building and supporting branded mobile communities; creating and distributing interactive content; and providing mobile marketing applications/services to mobile subscribers, networks, publishers, and brands worldwide. With offices in the US (Boston), the UK (London), and soon in Asia Pacific (New Delhi), g8wave is a global media company and has relationships with operators and aggregators around the world.

  4. g8wave overview… A Global Leader in Mobile Media and Entertainment Provider of Interactive Entertainment, Community Services, Mobile Marketing • Leading Mobile Fan Club Provider for Bands (music, full track downloads, ring tones, • images, games, video, text, chat, multimedia, messaging and community applications) • Ten years of proven experience in premium direct marketing to consumers • Eight years of proven experience in global mobile applications, content creation and distribution Exclusive Portfolio of World-Class Brands and Content • Metallica, Linkin Park, Matisyahu, Sara Evans, Mandy Moore, Rehearsals.com, Signatures, • DMC, 311, Paid Celebrity Services (Aerosmith Fan Club, The Cars, Athletes), Top Rank Boxing, • NBC Sports, Rawlings, Snapple, Blue Man Group, Qdoba, Mortal Kombat and many others • Developer / Publisher: Ring Tones, Wallpapers, Games (Metallica Game) Rapidly Growing Global Distribution Footprint both “On-Deck” and “Off-Deck” • Long-standing agreements with operators and aggregators worldwide • Deployed in over 150 countries with a capacity to reach 244 million wireless users • Content portfolio powered by dozens of WAP and Web storefronts Founded in 1996 and spun-out of the Phoenix Media Group in 2006 • Offices in US, UK, India

  5. Executive management Seasoned and Industry Focused Brad Mindich: Chairman • G8wave founder • President Phoenix Media Group • Babson College, MBA Habib Khoury: President / CEO • President & CEO Cemprus • President & CEO Process • President Get2it • Babson College, BS Shubhro Sen: SVP / MD APAC • Co-founder & CEO eCredit.com • CEO & Exec Publisher FSO • University of California, PHD Mark Challinor: SVP / MD EU • Managing Director Buzz Mobile • EU President INMA • Promotions Director Mirror Group/Associated Newspapers Jeff Ostiguy: VP Business Development / US • VP Business Development Phoenix Media Group • Director Business Development Phoenix Media Group William Duke Jr.: CFO • CFO WebGen Systems • CFO The IT Group • UMass Amherst, BS, CPA

  6. Compliance… • All services regularly checked for • compliance with PhonePayPlus, Ofcom, • our network & aggregation partners. • No ICSTIS/PhonePayPlus/Ofcom • adjudications during 11 years of trading. • In-house compliance officer. Clients • regularly appraised of regulatory updates. • Registered as a data controller with • the Information Commissioner • Transparency & clarity are key attributes • with all g8wave services. • Universal stop command recognised and implemented • across all services.

  7. g8wave clients…

  8. g8wave portfolio of services Interactive Entertainment Community Services Mobile Marketing • Chat • Sharing • MVNO • Mobile Search • WAP Sites • Dating • Planet Cool Virtual Arcade • Avatar (PEG) • Program Development • Program Management • Marketing Platform • Advertising Platform • Sales Promotions • Media Interactivity • Direct Response • SMS • CRM • Billing • Mobile Analytics • Store Fronts • Music • Photos • Wallpaper • Video • Mobile TV Content from: • Metallica • Linkin Park • Matisyahu • Mandy Moore • Rehearsals.com • Signatures • Sara Evans • DMC • 311 • Paid Celebrity Services (Aerosmith Fan Club, The Cars, Athlete) • NBC Sports • Top Rank Boxing, • Rawlings • Snapple • Blue Man Group • Qdoba • Mortal Kombat

  9. Leading with Innovation… • For Users:We are creating • A highly personalized mobile & online service • A skilled personal valet to serve you • Perfectly synchronized across all devices • Deeply embedded into your life • For Clients/Partners:We are creating • Database convergence • (Multi-media, Multi-platform) • Response convergence (Text, E-mail, IVR) • Picture convergence (Mobile-Web-Mobile) • Video convergence (Mobile-Web-Mobile) …“I have found the meeting place! Amy and friends are at the Thai restaurant nearby…” World Class Technology Team

  10. Build brand loyalty… Build brand loyalty through customer relationship marketing Mobile marketing research shows: • Recall of brands was good. 55% could remember between 11 and 15 brands, where they were exposed to 21 • 81% said they read them all before deleting them… SMS can be very effective for one-to-one marketing • Most consumers read the ads immediately. 77%. Significant implications for direct response mechanics. • 41% responded if asked to do so within one minute, rising to 51% within 15 minutes and 75% within 1 hour What other media gives such a quick turn round?

  11. What can mobile offer Queens Park Rangers?

  12. What can mobile offer QPR? • Build brand loyalty through customer relationship marketing to QPR fan-base • An interaction and communication tool (for match goers, clients and corporate sponsors) • A database builder (for future communication and commercialisation opportunities) • A channel that advertisers can utilise to monetise their content • A proprietary distribution platform for content (data protected via DRM and agreed closed circuit deals) • Build upon existing QPR community and complementary targeted communities • Allows for upfront partner ownership and mobility rights

  13. Value-added services for QPR fans…. Some of those ideas may be: Alerts (real time) Latest news Team line-up Half time update Match reports Text commentary Game results (SMS/WAP links to mobilised web sites) Statistics Ticket news Fixtures

  14. Build a Database….. Simple, effective mobile marketing to build a database of QPR fans……. Text voting on a variety of topics, eg: Man-of-the-match Player of the month Most improved player Best goal of the month Best goal of the season

  15. Monetise Your Content…… Monetise content & build on brand loyalty through: QPR mobile wallpapers Favourite players Club pics Legends 3D animations Shirts QPR ring tones/real tones/ Player messages QPR chants (“crowd tones”) QPR songs QPR videos Game highlights Goals Players

  16. Utilising Your Content… Content continued… Gaming (Specific football mobile game development) Reformatting of existing QPR content for mobile commercialisation (library) Internet downloads (using web to mobile opportunities) QPR auctions For tickets/kit/weekend away game breaks/plasma tv’s etc

  17. Opportunities for Sponsorship… Sponsorships Sponsored video, sponsored messages QPR merchandise sales QPR advertisers – event sponsorships

  18. Interactive marketing… Interactive Marketing Programmes UGC (votes, polls, MMS etc to web sites, large screen at ground etc) ‘Get it off your text' service – selected comments to appear in the matchday programme and online or on the big screen in the stadium. Very viral, interactive & generates lots of free content. Best text wins a prize etc.

  19. Build a community around your brand… MMS, Send quirky QPR related pics – prizes for best pic of the week Couponing/discounts via text for stimulating on match day sales Fans TxtChat forum Future; WAP chat application – possibly even flirt, meet and date

  20. Mobile Advertising… Advertising QPR Mobile Channel Interactive ads Banner advertising opportunities Media promotional opportunities (competitions, promotions using g8wave network)

  21. g8wave Competitive Strengths… • Scaleable and Robust Technology Platform. • Deep Domain Knowledge and Broad Industry Relationships. • Strong Relationships with Wireless Carriers and Music Artists. • Strong Experience in Mobile Marketing - Providing tangible results for our Clients. • Experienced Management Team and Board of Directors. • Proven track record of monetising content, building communities and delivering quality applications.

  22. In Summary….. • We have the best products in terms of end-user experience & delivery of revenue. Simple to use & effective. • The product, like the company itself, is built on the three pillars of marketing, service & technology. • Robust, in-house technology. Product development & maintenance, 24/7 technical support with over 50 years combined experience. • Constant analysis of data to proactively maximise the end-user experience and monetisation. • Detailed reporting available both online & through a dedicated account manager.

  23. Thanks for listening… Mark Challinor Managing Director p: +44 (0)20 7619 8802 f: +44 (0)20 7619 8811 m: +44 (0)7961 162 576 e: sales@g8wave.co.uk t: g8wave (space) your name / company to 81800 w: www.g8wave.co.uk

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