管 理 學 ( MANAGEMENT )

1. 管 理 學(MANAGEMENT) 交通大學 管理學院 運輸科技與管理學系 任維廉William Feb. 2011

2. First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you. Third, leave them to get on with it.—David Ogilvy 管 理 學第一章 管理與組織簡介

3. Who Are Managers? What Is Management? What Do Managers Do? What Is An Organization? Why Study Management? How Study Management? 定義最難！ 完整版好？精簡版好？ MBA? EMBA? Master of Business Administration 英文版 textbook？

4. 綱 要 1. 管理者 2. 管理 (management) 3. 管理者的工作 4. 組織 (organization) 5. 為何要學管理

5. Top Middle First-line Non-managerial 1. 管理者: WHO ARE MANAGERS? 1. 定義 (definition) 2. 層級 (pyramid level) 討論: 1. 分科：產銷人發財（企業功能）   2. CEO(Chief Executive Officer) 3.The Peter Principle

6. WHO ARE MANAGERS? • 類比： • 明星 or 導演? 千里馬 or 伯樂? • 專精一技之長 or 整合者(通才)? • 將帥無能，累死三軍? • 定義：  1. 針對顧客需要，整合公司資源及人才，（提出新 方向）創造價值的人。 2.Someone who coordinates and oversees the work of other people so that organizational goals can be accomplished.

7. CLASSIFYING MANAGERS • First-line Managers • Individuals who manage the work of non-managerial employees. • MiddleManagers • Individuals who manage the work of first-line managers. • Top Managers • Individuals who are responsible for making organization-wide decisions and establishing plans and goals that affect the entire organization.

8. Exhibit 1–1 Women in Managerial Positions Around the World Women in Management Australia 41.9 percent Canada 36.3 percent Germany 35.6 percent Japan 10.1 percent Philippines 57.8 percent United States 50.6 percent Women in Top Manager’s Job 3.0 percent 4.2 percent N/A N/A N/A 2.6 percent

9. 2. 管理: WHAT IS MANAGEMENT? 定義最難！ • 溝通協調：整合團隊，連結資源 • 做人做事，分工合作 • 群策群力，以竟事功 • 更精簡的？  由人視事

10. 2. 管理: WHAT IS MANAGEMENT? Definition: • Getting things done through and with people. • coordinating and overseeing the work activities of othersso that their activities are completed efficiently and effectively. * I’m the best! Vs. We are the best!

11. MANAGERIAL CONCERNS • Efficiency 效率 • “Doing things right” • Getting the most output for the least inputs • Effectiveness 效能 • “Doing the right things” • Attaining organizational goals 討論：doing the right things right. －doing a few right things right－ 11

12. 3: 管理者的工作: WHAT DO MANAGERS DO? • Approaches: 1. 功能 (function), 程序 (process) 2. 角色 (role) 3. 技巧 (skill) 4. Others Content (POLC) Management • Attitude • Believes • Action • Guts • Ethics • Skill • Prob. formulation and sol. • Negotiating • Listening

13. FUNCTIONAL APPROACH Henri Fayol, Harold Koontz • Planning • Defining goals, establishing strategies to achieve goals, developing plans to integrate and coordinate activities. • Organizing • Arranging and structuring work to accomplish organizational goals. • Leading • Working with and through people to accomplish goals. • Controlling • Monitoring, comparing, and correcting work.

14. MANAGEMENT ROLES APPROACHHenry Mintzberg • Interpersonal roles • Figurehead, leader, liaison • Informational roles • Monitor, disseminator, spokesperson • Decisionalroles • Disturbance handler, resource allocator, negotiator • Q. Are you a thinker or doer? • A. Both. 1. reflection (thinking), 2. action (doing). * 演什麼像什麼。

15. SKILLS APPROACH Robert Katz • Technical skills • Knowledge and proficiency in a specific field • Human skills • The ability to work well with other people • Conceptual skills • The ability to think and conceptualize about abstract and complex situations concerning the organization

16. SKILLS NEEDED AT DIFFERENT MANAGEMENT LEVELS: 由技入道

17. Mgt Skills vs. Mgt Function Matrix

18. Changes Impacting the Manager’s Job Changing Technology (Digitization) Increased Security Threats Increased Emphasis on Organizational and Managerial Ethics Increased Competitiveness

19. HOW THE MANAGER’S JOB IS CHANGING • The Increasing Importance of Customers • Customers: the reason that organizations exist • Delivering consistent high quality customer service is essential for survival. • Innovation • Doing things differently, exploring new territory, and taking risks • Managers should encourage employees to be aware of and act on opportunities for innovation. 19

20. 4. 組織: WHAT IS AN ORGANIZATION? 1. 獨特目的 (distinct purpose) 2. 由人組成 (people) 3. 精巧結構 (deliberate structure) 比較：firm, industry, business

21. WHAT IS AN ORGANIZATION? • An Organization Defined • Adeliberate arrangement ofpeopleto accomplish some specificpurpose (that individuals independently could not accomplish alone). • Common Characteristics of Organizations • Have a distinct purpose (goal) • Composed of people • Have a deliberate structure

22. THE CHANGING ORGANIZATION Traditional organization: *stable, inflexible, *work is defined by job positions, permanent jobs, *individual-oriented, command-oriented, rule- oriented…… Contemporary organization: *dynamic, flexible, *work is defined in terms of tasks to be done, temporary jobs, *team-oriented, involvement-oriented, customer-oriented……

23. 5. WHY STUDY MANAGEMENT? 1. Good management is needed in all organizations. 2. The reality of work: Employees either manage or are managed. 3. Rewards and challenges of being a manager. 討論： • 為何這麼多人申請Harvard MBA? EDP? • 「非線性」的人生

24. UNIVERSAL NEED for MANAGEMENT

25. REWARDS AND CHALLENGES OF BEING A MANAGER Rewards: *create a work environment in which organizational members can work to the best of their ability, *receive recognition and status in organization and community, *receive appropriate compensation in form of salaries, bonuses, and stock options…… Challenges: *do hard work, *often have to make do with limited resources, * how to deal with a variety of personalities, success depend on others’ work performance……

26. (Come to class, Read the book,)Do your assignment: 1~5組 1. Case study: a manager’s dilemma (p.20) 2. Thinking critically about ethics (p.22) 3. To be a manager (p.35) *3. Master Manager, Internet-based exercise: Bill Gates, Warren Buffett,李嘉誠，蔡鴻圖，郭台銘，張忠謀，施振榮，David Ogilvy (奧美廣告) , Charles Schwab (嘉信理財), Richard Branson (維京航空), Louis Gerstner (IBM), Jack Welch (GE), 松下幸之助，王雪紅 *4. Let’s Get Real *5. Takeaways: important, and non-obvious

27. 討論：學習管理有捷徑？ 1. Peters, T. J. & Waterman, R.H., In search of excellence, 八個共同特徵 2. Pascale, R.T. & Athos, A.G., The art of Japanese management, 七S架構 3. Grove, A. S., High output management, 生產，槓桿，組織，激勵 4. 其他：中譯本，華人企業管理，computer game, role play……

28. 回 顧 1. 定義：organization, management 2. 區分：first-line, middle, top manager 3. Management VS. Business functions 4. Interpersonal, Informational, Decisional roles 5. Technical, Human, Conceptual skills

29. TERMS TO KNOW • management roles • interpersonal roles • informational roles • decisional roles • technical skills • human skills • conceptual skills • organization • universality of management • manager • first-line managers • middle managers • top managers • management • efficiency • effectiveness • planning • organizing • leading • controlling

30. 八個共同特徵 1. 傾向行動 2. 接近顧客 3. 給員工自主 4. 透過人員參與提高生產力 5. 公司正派，管理者主動投入問題 6. 做內行事 7. 組織結構單純，幕僚少 8. 嚴守核心價值，其餘則放手鼓勵創新 30

31. 七S架構 1. Strategy 2. Structure 3. System 4. Skill 5. Style 6. Staff 7. Shared Value 31

32. 升遷哲學（一）by 好友  廣平兄基層爬升靠努力， 中階突圍憑關係， 高來高去是政治， 下台背影須美麗。

33. The Peter Principle: Why things always go wrong? In a hierarchy, every employee tends to rise to his level of incompetence.

34. Peter’s Corollary In time, every post tends to be occupied by an employee who is incompetent to carry out its duties.

35. 1. 原因：...... always reward good work with promotion to a more senior job, and rarely punish bad work with demotion.2. 有何負面影響？對員工個人，對組織。 3. 解決之道？員工個人，組織。

36. 升遷哲學（二） 參考郭台銘轉述柳傳志的說法基層爬升：責任感，中階突圍：上進心，層峰考量：企圖心，下台背影仍須美麗。

37. 「非線性」的人生 1. 直線型人生旅程： 求學，工作，結婚，生子，養育，退休。 2.「非線性」的人生階段： 出現反反覆覆的循環。