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Selling Business Ads

Selling Business Ads. Maximize your selling potential!. It all “Ads” up. If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place! Ad sales are important for several reasons. In this slideshow, we will cover…. Why advertising is important

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Selling Business Ads

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  1. Selling Business Ads Maximize your selling potential!

  2. It all “Ads” up • If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place! Ad sales are important for several reasons.

  3. In this slideshow, we will cover… • Why advertising is important • The different types of ads • How to boost ad section appeal • Ways to make it happen

  4. Run an ad sales campaign • Helps fund improvements to the yearbook • The more ads you sell, the cooler things you get to do in the yearbook! • Helps keep the cost of the publication lower to your peers • Provides real-life experience that will give you an edge in the job market • Helps connect the community to the school

  5. Different Types of Ads • Display Ads • Gives information about the business, usually phone number, address, product information, slogan, etc. • Message • An ad that shows how proud the business is of the school • Ex: “Congratulations Class of 2012!” from a local coffee shop • Patron Ads • Ads that sponsor a specific club, sport, etc. • Some patron ads are included in school advertising packages • Page Sponsor (folio ads) • The name of the business on the page of the business’s choice

  6. Boosting Ad Section Appeal • What are different ways to boost the ad section’s appeal? • Rename the ad section to the community section • Run a border of photos on the advertising pages • Include feature stories within the ad section • Attract attention with survey results and infographs • Run community news highlights or current events • Print the index throughout the ad section • Mix congratulatory ads with business ads • Use various spot colors to enhance the ad designs

  7. It all “Ads” up The big question: How exactly do we boost the ad section?

  8. Increase Coverage • Intersperse student photos in the ad section • Photo borders • Team photos • Cut-outs • Photo/quote from student who supports the business

  9. Alternative Ad sections • Spread the ad section throughout the book, instead of at the back • Change the name to the “community” section • Rotate between baby ads • Add facts/highlights about your community

  10. Make it happen • Practice sales pitches • Role play basic selling scenarios • Set appointments with community members • Give information/leave business cards • Keep good records • Complete follow-ups • Enter sales in ItPays • Write thank you notes and invoices

  11. Bring Value and Raise Revenue • 3 Steps for Success • Prepare • Train • Run the campaign • In-field Tools • Kick-off Letter • Ad Packet • Tips for Selling Ads Handout • Adviser Lesson Plan

  12. Step 1 - PrepareThree Steps to Success & Tools • Create a target list of business, groups, patrons, etc. • Enter target list into ItPays • Send Kick-off Letter to targets • Assign targets to specific ad teams • Prepare Ad Packet • Collect permission slips

  13. Step 2 - TrainThree Steps to Success & Tools • Motivate students • Review the Ad Packet Materials and how to use • Teach basic sales skills found in Tips for Selling Ads • Practice role-playing • Handout Tips for Selling Ads

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