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Customer and General Public Communications

Customer and General Public Communications. Mary Tyrie External Communications Manager. ABOUT AVISTA. Spokane, Washington. Hydro is Important. Avista was founded on hydropower with the construction of the Monroe Street Hydroelectric Development in 1889. .

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Customer and General Public Communications

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  1. Customer and General Public Communications Mary Tyrie External Communications Manager

  2. ABOUT AVISTA

  3. Spokane, Washington

  4. Hydro is Important Avista was founded on hydropower with the construction of the Monroe Street Hydroelectric Development in 1889. Avista owns and operates eight hydroelectric developments on the Spokane and Clark Fork rivers.

  5. HOW WE COMMUNICATE

  6. Audience and Message Many of our communications address several audiences Including – tribes, conservation associations, property owners, non-governmental organizations, local, state and federal agencies as well as the general public. Our messages cover various subjects including – Aquatic Weeds, Cultural Resources, Habitat Restoration, Erosion, Fisheries, Hydro Maintenance, Land Use, Public Safety, Recreation, River Flows, Water Quality, and Wetlands.

  7. Channels The communication channels we generally use are: • Earned Media • Email Blasts • Newsletters • Print • Radio • TV Promotions • Social – Facebook, Twitter

  8. Example – Whistle Promo TV: ABC affiliate morning news promotion with whistle giveaway. Email blast: Sent to customers which generated requests for the whistles as well as a call from the NBC affiliate requesting a morning show appearance.

  9. Example – River Newsletter

  10. Social Media We utilize social media to supplement our traditional communications Strategies: • Message is consistent, social media reinforces the message and extends reach • Be an influencer in the social space • Humanize Avista • Engage where our customers are • Stay true to our brand

  11. Why is Social Media Important http://newhope360.com/blog/what-does-ignoring-social-media-cost-your-store

  12. Strategy with social media • Content Strategy • Use a consistent voice and tone over all channels. • Be relatable, relevant, transparent and concise. • Partner Strategy • Identify and engage with various community partners • Influencers – Community Leaders, Media Personalities • Advocates – Community Partners, Boards, Non-Profits • Interaction can extend the reach of the message. • Like, Follow, Re-tweet, Share

  13. Example – engaging with a media outlet

  14. Questions

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