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m arketing and your Rear View Mirror

m arketing and your Rear View Mirror. An ACEware Presentation. Why have a Rear View Mirror???. Go Backwards ??? See Where You’ve Been? ( have you’ve run over anything??). Our Mission Today. Leave the Mirror analogy Pivot to Capturing and Evaluating Marketing data. Today’s Topics.

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m arketing and your Rear View Mirror

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  1. marketing and your Rear View Mirror An ACEware Presentation

  2. Why have a Rear View Mirror??? • Go Backwards ??? • See Where You’ve Been? ( have you’ve run over anything??)

  3. Our Mission Today • Leave the Mirror analogy • Pivot to Capturing and Evaluating Marketing data

  4. Today’s Topics • Dispelling the myths… • Where do you start • Who are the key players • Numbers to count on… • Tools you can use Statistical Fore-play

  5. You don’t have to be a Statistical Genius You don’t have to be uber intrusive Dispelling the myths

  6. Where is Marketing in 2014? BUT… we’re going to focus on Evaluating our Marketing Efforts…

  7. It’s all about the DATA!

  8. But, it’s all about the

  9. In the beginning….

  10. In the beginning…. Capture the Data The Tools to Analyze it The Will to Getterdone

  11. The Players… Student/client/learner How’d they find us? The Product

  12. Who – The Enrollee • Who they are • How did they find you? How can you set up systems to capture HOW they got to you?

  13. Who – The Enrollee v v

  14. Do you need all that info? What do you Need to track? Balancing Data you’d LIKE to get v.s. Being overly intrusive Balancing what you’d LIKE vs what you NEED

  15. The answer is simple ASK for only what you will use USE what you ask for

  16. What – The Transaction/Registration

  17. What – The Registration/Signup

  18. Reports to Count On

  19. Your Five Key Marketing Reports

  20. Let’s look In that Rear View Mirror • Dispelling the myths… • Where do you start • Who are the key players • Numbers to count on… • Tools you can use Statistical Fore-play

  21. Questions?

  22. 2014 Conference If you liked this, you’ll love our conference! ACEware 2014 Conference April 6-9, 2014 Hilton Garden Inn Manhattan, KS www.aceware2014.com

  23. Find us online! Find Us Online! Search for “ACEware Systems” • Student Manager Help • Software Updates • CE Current Events • Social Media Help • Interesting Help • Special Deals • Event Updates • Tutorials

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