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CULTURED BODIES PART II. OBJECTIVE. Mahasiswa dapat menghubungkan konsep cultured bodies dengan fashion, automobile, sport. (C3). MATERIALS. Fashion Automobile Sport. FASHION. The adornment of human body Fashion vs. the outmoded Fashion vs. custom
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OBJECTIVE • Mahasiswa dapat menghubungkan konsep cultured bodies dengan fashion, automobile, sport. (C3)
MATERIALS • Fashion • Automobile • Sport
FASHION • The adornment of human body • Fashion vs. the outmoded • Fashion vs. custom • Fashion as the spirit of times – reflecting contemporaneity • Fashion in the context of architecture, drama, household furnishing, film, music, literature.
Continued … • Fashion and youth • Basic principles of clothing: 1. Utility 2. Hierarchy 3. Attraction • Fashion and modernity 1. the sense of perpetual change generated, especially by advertising and the mass media 2. the wide range of choice of consumer goods which gives people alternatives and control over their self-presentation
Continued … • Fashion and the elite Fashion of the elite will trickle down to the other classes. When other classes copy these fashions, the elite will adopt a new one. • Fashion: top-down vs bottom-up trends • Modern fashion is fuelled by identity ambivalence Youth vs. Age Masculinity vs. Femininity Work vs. Play Revelation vs. Concealment Ecence vs. Constraint Conformity vs. Rebellion
AUTOMOBILE • The body as a medium vs automobile • Automobile and politics • Case: 1955 Chevy Corvette: the new icon in American Life * Automobile industry in the US * Automobile and advertising * Automobile and US foreign policy
SPORT • The disciplining of the body • Bodily capital - body, skill, and success • Bodily labor • The training The trinity of pubilistic sacrifice of the body includes: 1. Food 2. Sociability 3. Sex
Continued … • Success model 1. Altruistic, self-sacrifice 2. Creative • Reward vs punishment • Violence and spectator