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Sports Pause

Sports Pause. Ryan Howe 11 17. Mission Statement. Mission Statement At Sports Pause we strive to offer the best hot drinks to our customers and to keep them satisfied every time they come in, including giving them a sports page when they purchase a product. Opportunity

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Sports Pause

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  1. Sports Pause • Ryan Howe • 11 • 17

  2. Mission Statement • Mission Statement • At Sports Pause we strive to offer the best hot drinks to our customers and to keep them satisfied every time they come in, including giving them a sports page when they purchase a product. • Opportunity • Sports Pause is a service business. We focus on selling all of our products such as coffee, hot chocolate, and tea for a reasonable price. Sports Pause also has their very own sports page to read everyday which you’ll receive when you purchase a drink and a pastry.

  3. Business Profile • Type of Business My business is a service business. • Legal Structure Sports Pause is a sole proprietorship. I will run this company solely.

  4. Qualifications • I’m qualified to run this business when it becomes operationalbecause:    I will have a degree in Business I have had experience in the restaurant business I took a Marketing/Entrepreneurship class

  5. Market Analysis Total Population 29,000 Target Market 19,720 Potential Market 17,748

  6. Target Market Segment • Psychographics • The customers who buy from me like coffee, pastries, and like to read and talk about sports. • Buying Patterns • My customers will be loyal to my café and will come in often. • Demographics • People who enjoy hot drinks and like sports, and reading about them. People tend to buy coffee in the morning before they go to work. • Geographics • My coffee shop is in Newington, Connecticut mainly people who will buy from me live in Newington.

  7. Competitive Advantage Sports Pause Starbucks Dunkin Donuts Factors Price Affordable Expensive Affordable Quality of Product/Service Very Good Very Good Very Good Location Newington, CT Nationwide Nationwide Reputation/Brands Very Good Very Good Very Good Unique Factors/ Knowledge DD sells all types of warm drinks and food All types of different drinks and some food SP has their own sports page and horse betting station

  8. Marketing Mix • website • sign outside • business cards 36 Fenn Road, Newington, Connecticut Any person who likes coffee and/or sports. Hot drinks including coffee, tea, and hot chocolate. A sports news page Best prices competing with other coffee shops

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $100.00 My website, sign outside, business cards Publicity $.00 The internet, Facebook, etc Sales Promotion Every Tuesday and Thursday its 10% off of pastries, and the last 2 tuesdays of the month you receive a paper for free. $.00 Total Monthly Promotional Expense $100.00

  10. Cost of Materials/Labor Description of One Unit of Sale: One cup of coffee, a pastry, and a newspaper.

  11. Economics of One Unit Description of One Unit of Sale: One cup of coffee, a pastry, and a newspaper.

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168 108 80

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 54,050

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $6,375.00 = 3,622 units $1.76 In an average month, the company will begin to make a profit after selling 3,622 units.

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $47,223.39

  18. ROS & ROI $15,833.80 X 100 = 11% $15,833.80 $47,223.39 X 100 = 33%

  19. Financing Strategy $47,223.39 Total Start-Up Investment

  20. Business Responsibility& Philanthropy • Philanthropy- I will donate 8% of all net profits to the Connecticut Against Gun Violence Education Fund • Business Responsibility- I will have an ad in the window of my coffee shop showing my philanthropy plan.

  21. Business & Personal Goals Business Personal • Be busy sale wise everyday • Go to a 4 year college and major in broadcast/journalism Short-Term • Have more than one location • Sell more food items • Have a job at ESPN after college and open my own sports themed coffee shop Long-Term

  22. Take a pause, drink some coffee and talk some sports Thank you for your consideration. Website coming soon

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