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AD ON PAUSE

AD ON PAUSE. Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state.

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AD ON PAUSE

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  1. AD ON PAUSE Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state. Upon pausing the show they are watching, whether in full screen or reduced screen the ad will appear. In this example, when a viewer pauses the show that they are watching Ondemand, an animated image appears informing them of the amazing 2degrees pricing plans with a text to buy option or a click to find out more.

  2. THE BENEFITS Ad On Pause has all the benefits of TVNZ Ondemand& more Benefits of TVNZ Ondemand Advertising A more engaged ‘lean forward’ viewing experience vs the traditional ‘sit back’ experience • Less advertising clutter and premium break positioning • Previously unaffordable positioning within key premium content • No ad avoidance • Ability to not only reach a highly engaged viewer, but reach them while they take a break on TVNZ Ondemand. Opportunity for Advertisers • Lead the advertising market by testing a brand advertising or call to action campaign to highly engaged viewers in the Ad on Pause Space.

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