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Thailand Hotel Market Analysis: Bangkok and Phuket Insights

Gain valuable insights into the hotel markets of Bangkok and Phuket in Thailand, including SWOT analysis, tourism trends, investment climate, and future outlook. Understand market performance and investment opportunities.

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Thailand Hotel Market Analysis: Bangkok and Phuket Insights

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  1. A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILANDBANGKOKPHUKET Craig Collins, Senior Vice President February, 2002

  2. Presentation Outline • Asian Economic Environment • Asian Hotel Market SWOT Analysis • Thailand Tourism Market • Bangkok and Phuket • Thailand Hotel Market • Bangkok and Phuket • Thailand Hotel Investment Market • Bangkok and Phuket

  3. Asian Economic Environment Source: Consensus Economics

  4. Asian Hotel Markets – SWOT Analysis

  5. Thailand Tourism Market Historic International Visitors Source: Tourism Authority Thailand

  6. Thailand Tourism MarketMonthly International Arrivals 2000 - 2001 Source: Tourism Authority Thailand

  7. Thailand Hotel MarketsBangkok – 4 & 5 Star Hotel Performance Source: Jones Lang LaSalle Hotels

  8. Thailand Hotel MarketsPhuket – 4 & 5 Star Hotel Performance Source: Jones Lang LaSalle Hotels

  9. Thailand Hotel Market - Outlook • The outlook for Thailand’s hotel markets remains positive, due to strong demand fundamentals and minimal supply increases. BANGKOK • Given the global economic downturn, room rate is expected to experience downward pressure in 2002. • Occupancy is expected to improve due to strong tourist arrivals, the perception that Thailand is a relatively safe destination and the limited new supply in the market • Limited new supply - only one new 5 star hotel is anticipated to enter the market in 2002 (the Conrad) PHUKET • Similarly, room rate is expected to experience downward pressure in 2002. • Occupancy is expected to improve as Bali (Phuket’s primary competitor) continues to suffer from the political and social instability in Indonesia • Modest supply increases - only two new 4-5 star hotels opened in 2001 (JW Marriott and Evason Phuket)

  10. Thailand Hotel Market Comparative Trading Performance Expectations Source: Jones Lang LaSalle Hotels’ HISS

  11. Thailand Hotel Investment MarketAsia Pacific Investment Climate • Transaction activity in 2002 likely to be similar if not greater than 2001 • Consolidation/privatisation of LPT’s • Focus on investment in larger 1st class and luxury assets • Resorts to be sought after • J/V opportunities through corporate investment in hotel companies in Asia • Japanese owners to continue divestment

  12. 1 Early Downturn 2 Late Downturn 3 Trough 4 Early Upturn 5 Late Upturn 6 Peak Thailand Hotel Investment MarketHotel Investment Cycle – Asia Pacific 6 6 Singapore 5 1 Beijing, Brisbane, Seoul Jakarta, Kuala Lumpur, Melbourne, Phuket Tokyo Shanghai Bali, Hong Kong, Mumbai, New Delhi, Sydney 2 4 Bangkok Manila Auckland, Gold Coast 3 Source: Jones Lang LaSalle Hotels’ HISS

  13. Strong Buy Bali (47.4%) Bangkok (42.1%) Shanghai (36.8%) Phuket (35.3%) Sydney (32.7%) Beijing (31.3%) Strong Build Seoul (40.0%) Phuket (35.3%) Beijing (31.3%) Strong Sell Gold Coast (41.2%) Thailand Hotel Investment MarketComparative Short Term Investment Intentions Source: Jones Lang LaSalle Hotels’ HISS

  14. Thank You

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