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Structural Structure

Structural Structure . Strategic Planning -> “Plan to Win” -> Name of the plan comes from the goals they want to be always accomplishing. -> They want to be not only be the biggest fast food franchise chain but also to be the best fast food franchise chain. .

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Structural Structure

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  1. Structural Structure Strategic Planning -> “Plan to Win” -> Name of the plan comes from the goals they want to be always accomplishing. -> They want to be not only be the biggest fast food franchise chain but also to be the best fast food franchise chain.

  2. How They Accomplished Their Goals -> They applied the 4 P’s -> Promotion, Product, Price and Place -> Place: more than 33,000 restaurants around the world in 118 countries. 65% of restaurants 75% of McDonalds revenues come from the US and Europe -> Helps achieves goal of being the biggest fast food chain in the world -> Product and promotion tie together -> Product promotion. “Dollar Drink Days” “Free Coffee” -> Price: McDonalds has very low prices which helps contribute them being the best fast food restaurant.

  3. Franchise Structure -> Golden Arches of McDonalds most recognized franchise logo -> Over 33,000 franchise restaurants -> Known best for their burgers, fries and shakes -> In 2011, 87% of franchisees owned more than one McDonalds locations

  4. Location • Location is a major element in franchise structure and also in potential success ->An ideal location for a McDonalds would be: -A standalone building with at least 50,000 square feet -On a corner location where two visible sign may be put up to draw people in -Near or at a busy intersection witch have stop signals

  5. Structure of Employees • -> McDonalds franchise is composed of the following: -CEO, 11 directors, CFO, Human Resource, and a COO • Within the McDonalds restaurants there is a structure of the following: -Franchisee or owner, general manager, restaurant manager, shift manager, 1st and 2nd assistant managers and a floor manager.

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