How Does UIUX Design Impact Your Website Traffic

1. How Does UI/UX Design Impact Your Website Traffic? *************************************************************************** In the era where websites are competing for some customers' or viewers' attention, yours must have that x-factor to take the lead. But what will be that x-factor? The success of a website depends on several factors, and one important aspect is the user experience. These days, every customer or user wants excellent digital experiences. Thus, it would be best if you prioritize your website's UI (User Interface) and UX (User Experience). If your website is functional and aesthetically appealing, the chances of viewers or potential customers being engaged are maximised. You can go about it in two ways: outsource it to professionals and enrol in an online UI UX design course to understand the crux and implement the basics, or contribute to the strategy yourself. Let us look at how UI/UX impacts your web traffic and why either of the above mentioned is important to you. First Impression The quote first impression is the last impression that holds true in the case of the website to an extent. Thus, it is important to ensure that your website leaves a positive impression at the first glance. This opinion will largely influence the viewer’s decision to stay on or leave the website. Leveraging the best UI/UX practices will help you create a user-friendly and appealing website, ensuring the first impression is delivered as desired. Boost Search Engine Rankings UI/UX contributes a lot to search engine optimization. Given that the internet is filled with low-quality websites, search engine algorithms have started considering factors like page load speed, mobile friendliness, user experience, and more. It ensures that the overall user experience is taken care of.

2. A website designed with the best UI-UX practices will be user-friendly, easy to navigate, load quickly, and feature clear calls to action. This makes it easier for crawlers to crawl and index the site and for users to find the data or information they are looking for. Moreover, a well- designed website can also deliver search results based on voice search features, which are gaining popularity. Drives Customer Satisfaction and Conversions One aim of developing a website is to grow business through leads and conversions. This includes persuading viewers to take desired actions, such as making a purchase, contacting the business, or signing up for a newsletter. However, for this, the website must be appealing and functional. A well-thought-out design can increase customers' chances of revising or taking desired actions by offering them the smooth digital experience they desire. On the contrary, ignoring this aspect can lead to a significant decrease in customer satisfaction and visits. Better Performance Slow page or site loading speed is one of the most significant turning points for users, negatively affecting how they perceive your website. A study states that around 47% of net users expect the site or page to load within two seconds. Almost 40% of them will abandon the web page or site if it reaches the third-second mark. UI/UX designers can help achieve the desired loading speed with the help of elements like code efficiency, image sizes, and server response time. All of these affect the time your website or webpage takes to load. Conclusion The benefits of UI/UX design for your website and web traffic include but are not limited to the ones discussed here. It also includes a good brand reputation, reduced bounce rate, increased shareability, and website optimization. As a business website owner, we believe you would want your site to flourish. So, why not start learning from all sorts of design courses in London? Source: How Does UI/UX Design Impact Your Website Traffic? Follow Us