The Use of Augmented Reality (AR) in Marketing for E-Commerce

1. THE USE OF AUGMENTED REALITY (AR) IN MARKETING FOR E-COMMERCE www.expertsinshopify.com

2. 1 INTRODUCTION With augmented reality (AR) technology, a computer-generated picture is superimposed on top of the user's perspective to create a composite representation of the real world. Augmented reality, or AR, is rapidly gaining traction in the e-commerce industry due to its many benefits for both customers and businesses. Augmented reality (AR) has the potential to develop engaging and dynamic retail experiences that improve consumer decision-making and foster stronger brand loyalty. www.expertsinshopify.com

3. 2 THE BENEFITS OF AR FOR E-COMMERCE BUSINESSES Product knowledge acquired: Customers who would like to know more about the products they are buying might benefit from augmented reality, or AR. For example, customers can use augmented reality (AR) to comprehend how a product works or to find out more about its characteristics. Enhanced interaction with customers: Customers may have a more interesting and pleasurable shopping experience using AR. Before making a purchase, customers may virtually try on apparel and furniture or use augmented reality to see how a product might look in their home. This might lead to more people staying on the website longer and interacting with it more. www.expertsinshopify.com

4. 3 Decreased returns: Because augmented reality (AR) allows customers to digitally try items on before they buy them, it can help reduce the number of returns. By doing this, businesses may save money and improve customer satisfaction. Lower purchase risk Customers may reduce their chances of making a poor purchasing decision with the use of augmented reality (AR). By allowing users to digitally try items on or see how a product could look in their home before they buy it, augmented reality (AR) can help customers avoid making errors. www.expertsinshopify.com

5. 4 Increased revenue: Augmented reality (AR) has the potential to help businesses increase sales by providing customers with more information about the products they are buying. For example, customers can use augmented reality (AR) to comprehend how a product works or to find out more about its characteristics. Consumers could feel more confident in their decisions and be more likely to make a purchase as a consequence. Improved shopping experience: AR has the potential to make shopping more convenient and enjoyable for customers. For example, users of AR may shop from anywhere in the world without having to physically visit a store. By testing products with augmented reality (AR), people can make more informed decisions about what to buy. www.expertsinshopify.com

6. 5 CONCLUSION Augmented Reality (AR) is a useful technology that businesses and consumers may use to improve their online shopping experiences. By offering a more engaging and captivating shopping experience, augmented reality (AR) may help businesses increase sales, decrease returns, and improve customer engagement. Although augmented reality is still a relatively new technology, the e-commerce sector is rapidly embracing it. Innovative AR solutions that assist businesses in increasing their marketing and sales effectiveness are being developed by e- commerce website development companies in Dubai. With the help of shopify agency Dubai's team of experts, you may launch a profitable online business at the best costs available. Our firm is a leading provider of e- commerce website development companies in Dubai, offering a range of services including Shopify creation and store setup. Please get in touch with us for further information. www.expertsinshopify.com

7. 6 THANK YOU If you have any questions please get in touch with us www.expertsinshopify.com info@maquae.com 971554943599 / +971507080116 www.expertsinshopify.com