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Guiding prospective students in a practical way Johnny Rich Publisher, Push & Real World. Who am I and what am I doing here?. Johnny Rich Founder and publisher of Push Push is the UK’s leading independent resource for uni applicants Publisher of Real World, RGCC, etc. Unis in the UK.
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Guiding prospective students in a practical way Johnny Rich Publisher, Push & Real World
Who am I and what am I doing here? • Johnny Rich • Founder and publisher of Push • Push is the UK’s leading independent resource for uni applicants • Publisher of Real World, RGCC, etc
Unis in the UK • Around 140 unis and 300 other HEIs • Diverse choice • About 2 million students • About 80% are school-leavers • Traditionally, students move away to study
What’s wrong with league tables? • A false premise • What makes a good university? • What makes a bad university? • Even if you knew what to measure, how do you do it? • Who makes the league table and why? • Are they any use at all?
What really matters to students? • It depends on the student • It’s up to them to decide • What can we do? • Explain what might matter • Give students the details • Speak plainly
Framing the message • Push: • Exceptional research and advice • Detailed and comparative • In a witty, accessible style • Telling it like it really is
Reaching out • Choose the right medium • Play to its strengths • Push reaches out through… • The Push Schools Tour • www.push.co.uk
Contact details Johnny Rich Publisher, Push & Real World • Telephone: 00 44 20 7735 4900 or mobile 00 44 78 1111 4292 • Email: johnny@push.co.uk • Web: www.push.co.uk and www.realworldmagazine.com • http://uk.linkedin.com/in/johnnyrich