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Why People Shop Where They Shop

Why People Shop Where They Shop. By: Tara Mayer. People have such aparticular bias towards a certain store it affects whether or not they shop there as well as how often they shop there. Problem. Thesis.

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Why People Shop Where They Shop

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  1. Why People Shop Where They Shop By: Tara Mayer

  2. People have such aparticular bias towards a certain store it affects whether or not they shop there as well as how often they shop there Problem

  3. Thesis People shop at a particular grocery store due to convenience and preference more so than the products being sold Experience in a particular store also is a factor…bad experiences in stores tend to make people not want to shop at that store anymore

  4. Kroger uses the Kroger Plus card to bring guests in • Meijer says they are better than discount cards, their prices are already super low • Walmart uses rollback strategies Data

  5. Data People shop for brands, if there is a certain brand at one store they like versus another they are more likely to go to the store with the brand they like

  6. There are many factors that play into why someone shops at a particular store, whether it be personal preference, experience in store, inventory, or convenience Conclusion

  7. Works Cited Kozo, Karyn. "Marketing a Franchise Brand." re:group. re:group; inc., 15 Feb 2008. Web. 13 May 2010. <http://www.regroup.us/povpapers/franchise-branding.html>. St. Jacques, Michael, and Phil St. Jacques. "Cracking the code of franchise brand marketing: cooperating for success: "life did not take over...." All Business: A D&B Company. Franchising World, 01 Oct 2006. Web. 13 May 2010. <http://www.allbusiness.com/retail-trade/3955826-1.html>. Winslow, Lance. "Branding Strategies Using the Franchise Model ." Enzine Branding Articles. EnzineArticles.com, 09 Oct 2006. Web. 13 May 2010. <http://ezinearticles.com/?Branding-Strategies-Using-the-Franchise-Model&id=322298>. Furlough, Ellen. "Selling the American way in interwar France: 'Prix Uniques' and the Salons des Arts Menagers.." Expanded Academic ASAP Infotrac. Journal of Social History, 1993. Web. 21 May 2010. <http://find.galegroup.com.proxy.libraries.uc.edu/gtx/infomark.do?prodId=EAIM&userGroupName=ucinc_main&version=1.0&type=retrieve&docId=A13797249&searchType=AdvancedSearchForm>. Tauber, Edward. "Why Do People Shop?." The Journal of Marketing. American Marketing Association, n.d. Web. 21 May 2010. <http://www.jstor.org/pss/1250426>. Fishman, Charles. "The Wal-Mart You Don't Know ." Fast Company. Fast Company, 01 Dec 2003. Web. 21 May 2010. <http://www.fastcompany.com/magazine/77/walmart.html?page=0%2C6>.

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