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From Devices to “Ambient Intelligence”: The Transformation of Consumer Electronics

From Devices to “Ambient Intelligence”: The Transformation of Consumer Electronics. ROEL PIEPER EXECUTIVE VICE PRESIDENT ROYAL PHILIPS ELECTRONICS. What’s Different About the Living Room?. Living Room. Office. Office. Lean-forward mode We are concentrating Where we’re productive.

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From Devices to “Ambient Intelligence”: The Transformation of Consumer Electronics

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  1. From Devices to “Ambient Intelligence”: The Transformation of Consumer Electronics ROEL PIEPER EXECUTIVE VICE PRESIDENT ROYAL PHILIPS ELECTRONICS

  2. What’s Different About the Living Room? Living Room Office Office Lean-forward mode We are concentrating Where we’re productive Laid-back mode Our guard is down Where we relax, socialize, and live functionality attention required Value = functionality Value = Whatever we think, our kids will prove us wrong

  3. Imagining the Destination, and Steps Today Where we’re going: Road signs, not a crystal ball Experiments and prototypes Focus on all ages, especially the younger ones

  4. Envisioning the Destination: The Unmediated Fulfillment of Needs Walk from place to place Degree of Conscious Mediation Circulate blood to limbs Need High Needs should be consciously mediated only to the extent that they are out-of-the-ordinary, or unpredictable Our ordinary needs should be satisfied with minimal effort Write a letter Walk from place to place Circulate blood to limbs Low

  5. Envisioning the Destination: Moving to an Implicit,Anticipatory Model Oliver Sacks: “To See and Not See” Anticipatory Implicit Instructional Explicit Examples: Unconsciously riding a bicycle The Learning Process Learning to ride a bicycle The Development of Computers Personalized, anticipatory need-fulfillment VUI GUI High-level languages Assembly and machine code

  6. Envisioning the Destination:Ambient Intelligence Embedded: Many invisible dedicated devices throughout the environment. Personalized: The devices know who you are. Adaptive: Change in response to you and to the environment. Anticipatory: Anticipate your desires as far as possible without conscious mediation: PRE-sponsive, not responsive. Desktop metaphors Life metaphors

  7. Examples Today, and for the Future Experiments we’ve done at Philips and elsewhere: Great successes and striking failures Cassette Tape, CD Player, Laser & Video Disc CD-I, System 2000 Human needs are complex, hard to predict: Requires substantial experimentation and investment But making huge strides in learning about people, and filling individual needs, with ambient intelligence

  8. “Clearboard” – Dr. Hiroshi Ishii Experiments in Natural Interfaces:Reducing the Difficulty of Mediating / Instructing Multimodal Interfaces Input: Speech, gesture, tactile Feedback: Tactile, auditory, visual ...Redundancy, naturalness of use Human-like Interaction (HUI & VUI) The importance of voice: speech recognition (FreeSpeech98) Unexpected outcomes: a voice-activated remote control “Clearboard” Dr. Hiroshi Ishii

  9. Experiments in Situational Awareness:Anticipating Needs in a Changing Environment Environment changes constantly Devices must track and adapt Seamless, plug-free networks Self-configuring Short-distance wireless, IR Mobility, Control Wands Sensor technology Penny tags and smart materials GPS Intelligence Self-positioning, Contextual adaptation Philips control wands Communicating Devices

  10. Experiments in Personalization:The Environment Understands You Adaptation to user involves understanding Who the user is User’s particular needs, desires, and habits Biometrics: crucial to identify the user Voice, fingerprint, face, position Personalization: learning your explicit and implicit needs “Double Agent” Security: both individual and family Absolutely critical for marketacceptance Double Agent

  11. Experiments in Ambient Intelligence:Making Everyday Objects Smarter The most radical, futuristic vision involves the most prosaic, mundane objects Technologies need to adapt to economic constraints Plastic semiconductors TriMedia Chip Architecture (Audio, Video, Data) for Digital TV Light-emitting Polymers The economics of Ambient Intelligence

  12. Scale: Consumer Devices, Rather Than PCs The entire market for consumer PCs, 1998: 20 Million PCs sold to consumers Philips alone in 1997 shipped: 11 M Shavers 30 M Displays (monitors, plasma, tubes) 2.4 Billion Lights 18 Billion Semiconductors Philips covers a broad CE market with 40B in sales and 280,000 people with a huge retail and direct sales network Hundreds of intelligent points-of-presence throughout home

  13. C O N C L U S I O N Only when there’s a seamless integration of technology with life, when it’s no longer a curiosity but an ordinary and unsurprising way of satisfying our everyday needs and desires — only then will we have seen the beginnings of a true technological revolution. The digital living room succeeds only insofar as it actively recognizes, builds on, and embraces our humanity. Our homes and tools will adapt to us and to our dynamic environments; anticipating and fulfilling our needs. The Consumer Electronics industry is well positioned to use high-volume economics and ICT in their products

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