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Chapter 3 Organizational Environments and Cultures Dr. Ellen A. Drost. External Environments. After reading the next four sections, you should be able to:. discuss how changing environments affect organizations. describe the four components of the general environment.
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Chapter 3Organizational Environments and CulturesDr. Ellen A. Drost
External Environments After reading the next four sections, you should be able to: discuss how changing environments affect organizations. describe the four components of the general environment. explain the five components of the specific environment describe the process that companies use to make sense of their changing environments.
External Environment Characteristics ofChanging External Environments External environment is dynamic and complex. Change is constant. 1
Components of the General Environment • Economy • Technological trends • Sociocultural trends • Political / Legal trends 2
Economy • Growing vs. shrinking economies • Predicting future economic activity • Business confidence indices 2.1
Technology--Knowledge Tools Techniques Input Output Raw Materials Products Information Services Technological Component 2.2
Impact of Technology Technology can be a great benefit or a daunting threat. MP3 players have created a tremendous new business opportunity for some, like Apple, Creative, and other manufacturers. But record labels have suffered from the rapid acceptance of digital music and persistent file swapping. 2.2
Sociocultural Component • Sociocultural Components • Demographic changes • Changes in behavior, attitudes, and beliefs 2.3
Web Link http://www.eeoc.gov/laws/cra91.html http://www.dol.gov/esa/whd/fmla/ Political / Legal Component • Legislation • Regulations • Court decisions Managers must be educated about the laws, regulations, and potential lawsuits that could affect business 2.4
Customer Competitor Supplier Industry Regulation Advocacy Group Specific Environment 3
Monitoring customer wants and needs is critical for business success Customer Component • Reactive customer monitoring • responding to problems, trends, and events • Proactive customer monitoring • anticipating problems, trends, and events 3.1
Competitive Analysis Deciding who your competitors are Anticipating competitors’ moves Determining competitors’ strengths and weaknesses Competitor Component 3.2
Suppliers Buyer Dependence Supplier Dependence Opportunistic Behavior Relationship Behavior Supplier Component 3.3
Industry Regulation Consists of regulations and rules that govern the business practices and procedures of specific industries, businesses, and professions Industry Regulation Component 3.4
Consumer Product Safety Commission http://www.cpsc.gov Department of Labor http://www.dol.gov Environmental Protection Agency http://www.epa.gov Equal EmploymentOpportunity Commission http://www.eeoc.gov Federal Communications Commission http://www.fcc.gov Federal Reserve System http://www.federalreserve.gov Federal Trade Commission http://www.ftc.gov Food and Drug Administration http://www.fda.gov National Labor Relations Board http://www. nlrb.gov Occupational Safety andHealth Administration http://www.osha.gov Securities and ExchangeCommission http://www.sec.gov Federal Regulation Agencies 3.4
Cost of Compliance Researchers studied U.S. manufacturers and the cost they incur complying with the 25 major federal regulations. Researchers found: There are about 300,000 manufacturing companies in the U.S. Each company spends roughly $2.2 million So, the aggregate cost of complying with federal regulations is roughly $660 billion And that’s just for manufacturing.
Advocacy Groups • Advocacy Groups • Groups of concerned citizens who band together to try to influence the business practices of specific industries, businesses, and professions • Techniques to try to influence companies • public communications • media advocacy • product boycotts 3.5
Advocacy Groups PETA (People for the Ethical Treatment of Animals) is a well-known advocacy group that attempts to influence consumers and companies to pursue animal-friendly practices.
Making Sense of Changing Environments Environmental Scanning Evaluating External Environments Interpreting Environmental Factors Acting on Threats and Opportunities 4
Environmental Scanning • Environmental scanning: • searching the environment for events or issues that might affect an organization • keeps companies current on industry factors • reduces uncertainty • alters organizational strategies • contributes to organizational performance 4.1
EnvironmentalScan Opportunities? Threats? Interpreting Environmental Factors 4.2
Internal Environments After reading this section, you should be able to: explain how organizational cultures are created and how they can help companies be successful.
Internal Environments Internal Environment Consists of the trends and events within an organization that affect its resources, such as technology, IT, finance, management, employees, and organizational culture. • important because it affects what people think, feel, and do at work • organizational culture is the set of key values, beliefs, and attitudes shared by organizational members 5
Company Founder Organizational Stories Organizational Heroes Creation and Maintenance of Organizational Cultures 5.1
Successful Organizational Cultures Adaptability Consistency Involvement Clear Vision Sales Growth Employee Satisfaction Profits Return on Assets Quality 5.2 Source: D.R. Denison & A.K. Mishra, Organization Science 6 (1995): 204-223
Symbolic artifacts • Behaviors 1. SurfaceLevel SEEN • What people say • How decisions are made 2. Expressed Valuesand Beliefs HEARD • Beliefs andassumptions • Rarely discussed 3. Unconsciously Held Assumptionsand Beliefs BELIEVED Levels of Organizational Culture 5.3