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Chapter 7 Innovation and Change Dr. Ellen A. Drost

Chapter 7 Innovation and Change Dr. Ellen A. Drost.

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Chapter 7 Innovation and Change Dr. Ellen A. Drost

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  1. Chapter 7Innovation and ChangeDr. Ellen A. Drost

  2. Welcome back, everybody. We will begin today’s class with a brief look at a company whose sole business is innovation. The company, IDEO, has been asked to redesign the shopping cart in five days. Our task this evening is to observe what makes IDEO one of the best companies in the field of innovation and design. On the following slides you will find some questions that may help you think through the video presentation. Let’s take a look. http://www.youtube.com/watch?v=taJOV-YCieI

  3. IDEO What is IDEO’s business? What is the difference between design and invention? Give an example. IDEO’s objective: redesign the shopping cart they have five (5) days.

  4. IDEO How does IDEO go about redesigning the shopping cart? How to they approach the job? Track the five days, what do they do each day?

  5. IDEO Take a deep dive? What does this mean? IDEO’s CEO talks about four principles in IDEO’s innovation/design approach. What are these principles and how they fit IDEO’s approach or philosophy to innovation and design. Chaos? How does chaos fit into IDEO’s business culture?

  6. IDEO Chaos? How does IDEO describe the application of chaos in its design/business process? How does chaos fit into IDEO’s business culture?

  7. OBJECTIVES Why innovation matters? How companies manage innovation

  8. 1900-1910 airplane, plastic, air conditioner 1911-1920 mammogram, zipper, sonar 1921-1930 talking movies, penicillin, jet engine 1931-1940 radar, helicopter, computer 1941-1950 atomic bomb, bikini, transistor 1951-1960 DNA, oral contraceptive, Tylenol Why Innovation Matters 1961-1970 • video recorder, handheld calculator, computer mouse 1971-1980 • compact disc, gene splicing, laser printer 1981-1990 • MS-DOS, space shuttle, CD-ROM 1991-2000 • taxol, Pentium processor, Java 2001-Today • mapping of human genome, first cloning of human embryo 1

  9. Why Innovation Matters TechnologyCycles InnovationStreams Patterns of innovation over time that can create sustainable competitive advantage 1

  10. What do we mean by Technology “Technology is simply knowledge, tools and techniques used to transform inputs into outputs (Williams, MGMT5, page 133).” 1.1

  11. Technology Cycles Technology Cycle A cycle that begins with the “birth” of a new technology and ends when that technology reaches its limits and is replaced by a newer, better technology. 1.1

  12. Discontinuity Radical New Designs and/or Performance Enhancing Materials C New Technology Performance B A Effort Money, and/or R&D S-Curves and Technological Innovation 1.1

  13. S-curve patterns of innovation • S-curve pattern of innovation describes a pattern of technological innovation that is characterized by slow initial progress, there is much to learn and process slow. A on Curve. Then followed by rapid progress as technology matures (B on Curve), and ending with slow progress, again, as limits of the technology is reached (C on Curve) and reaches its limits (Williams, MGMT6, page 132)

  14. Managing Innovation Managing Sources of Innovation 2

  15. Creative work environments Workplace cultures in which workers perceive that new ideas are encouraged How does IDEO’s create a creative work environment? Flow The psychological state of effortlessness in which you become absorbed in your work and time seems to pass quickly We see this effortlessness at IDEO Managing Sources of Innovation 2.1

  16. OrganizationalEncouragement SupervisoryEncouragement ChallengingWork CreativeWorkEnvironments Lack of Organiz.Impediments Work GroupEncouragement Freedom Flow Components of Creative Work Environments 2.1

  17. Companies can avoid internal impediments to creativity by looking outside the organization. Customers are an important source of innovation. Sportime International followed a customer idea and created Hands-On basketballs for children who need help learning how to shoot. Expanding Sources of Innovation

  18. Design Iterations Testing Parts ofExperientialApproach Milestones Multifunctional Teams Powerful Leaders Experiential Approach to Innovation(example IDEO and shopping cart) 2.2

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