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Our Philosophy

Our Philosophy.

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Our Philosophy

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  1. Our Philosophy Our philosophy is not to recruit a huge number of new members and then leave you to deal with them. We are heavily invested in helping you bring them in, but also in arming your team, from professional staff through volunteers, so that when the campaign is complete you know EXACTLY what needs to be done to retain them as permanent members of your organization. It’s the difference between renting members for a year (fundraising) and real growth!! It’s a triple bottom line; recruitment, engagement and retention!! Because we know that organization needs are not one size fits all, we customize our packages to work for you in a way that ensures you succeed!! If your organization needs to recruit new members and you are interested in doing that with a SUSTAINABLE growth model, then this is the program for you!! We want to be your partners in this process, we want to listen to YOU and help you determine what would work best to take you to the next level! _______________________________________________ ROI: A campaign customized for YOUR chamber, inspired and empowered staff, more engaged volunteers and new members who stay members!!! phone: 866-960-9789/ www.membership180.com/email: info@membership180.com

  2. Mini Campaign Once the contract is executed the work begins as follows: Discovery We start by having several conversations with the Executive of your organization to more fully understand your needs, the demographics and geography of your community, the strengths and weaknesses of your existing team, etc. Pre-Campaign Visit We arrive in your community and host a series of consultation meetings focused on process, engagement and retention. The meetings will be with the following constituencies; Board of Directors, Chamber staff, Campaign Chairmen and Ambassadors. We will also build a new “social media ambassador team”. Campaign The number of volunteers needed for the campaign will be determined once we have established your new member goal. Additionally we will need your Ambassador team. Leading up to the actual campaign date, volunteers will receive alpha and category lists of current members and anything else that may help with brainstorming the right people to be on their call list. Your volunteers will be divided into two shifts; morning and afternoon. The shifts begin with an education session providing relevant information about just what your chamber does in your community and why a chamber membership is important for any business. This information will equip them to make their calls. The Ambassadors will be acting as “runners” going out and collecting payment and dropping off new member packets. They will be the first “face” of your chamber, so this is a very important group during the campaign. Morning Wrap Up The following morning, the Ambassadors will be collecting the last few checks and delivering New Member packets, and M180 will hold an Engagement workshop with staff, Membership Committee, BOD, Ambassadors and anyone involved in retention on next steps. We finish at 12:00. phone: 866-960-9789/ www.membership180.com/email: info@membership180.com

  3. Pricing Structure Membership Campaign All Membership180 team travel expenses (air fare, hotel, car rental) 33% total revenue at the end of the campaign Includes: Program customized to your organization Board development Staff training Volunteers training Development of a “social media ambassador” team Ambassador training Follow Up Planfrom Membership180 team Retention Campaign Add On At Membership180 we believe in helping you keep the new members you are recruiting during your campaign. It is typical that if you retain a member for three years you will keep them for good!! With that in mind we would like to offer a one or two year retention campaign to ensure that success!!! Plan A: Additional 3% (total 36% of total revenue at the end of the campaign) +travel Includes: Regular follow up on retention plan with membership staff during the 8 months following the campaign. 9 months after membership campaign, Membership180 team returns for a retention campaign before 12 month renewal. Plan B:Additional 5% (total 38% of total revenue at the end of the campaign) +travel Includes: Regular follow up on retention plan with membership staff during the 8 months following the campaign. 9 months after membership campaign, Membership180 team returns for a retention campaign before 12 month renewal. Continued follow up with membership staff. 21 months after membership campaign, Membership180 team returns for a retention campaign before 24 month renewal. In addition to expenses, the client is responsible for a minimum of $3000 for the campaign; 50% payable upon contract execution. phone: 866-960-9789/ www.membership180.com/email: info@membership180.com

  4. SUGGESTED TIMELINE

  5. Company Profile Membership180 was launched April 1, 2012 out of what we felt was a real need in the membership business. Over the last five years, Chambers of Commerce have been forced to look at themselves with new eyes. They have had to look directly and intently at exactly what value they offer to the membership. They have had to come to terms with the reality that it’s not enough anymore to just host great networking events, they MUST be engaging in specific ways that meet the needs of the entire business community even if they AREN’T members of the Chamber. They have had to realize that engagement does NOT equal participation. Conversation after conversation with colleagues resulted in the knowledge that bringing in new members but not getting to the bottom of why they came to the table and losing them again in twelve months, was an outdated model and that it was time to turn in a new direction. Membership180 brings a team of diverse and very complimentary skills to the table for your organization. Annette Medlin, IOM has a 25 year career in non-profit management with the last 8 as a Chamber CEO. She understands the daily challenges of the Chamber and the importance of presenting real value to its membership. Jay Handler has a significant background in sales, marketing and social media and has spent the last five years as a trainer, consultant and speaker in the Chamber and non-profit space on these topics and many others. Together they have built a business based on content and education that provides real solutions to sustainable growth. The Membership180 goal for a campaign is not to recruit a huge number of new members and then leave you to deal with them. We are heavily invested in helping you bring them in, but also in arming your team, from professional staff through volunteers, so that when the campaign is complete you know EXACTLY what needs to be done to retain them as permanent members of your organization. It's the difference between renting members for a year (fundraising) and long-term, sustainable growth!! It’s a triple bottom line; recruitment, engagement and retention!!

  6. About the Team Jay Handler Jay Handler is the co-founder & director of Membership180, and a sought-after speaker, trainer & consultant. Jay’s diverse client list includes State Chamber Associations and SAE’s across the US (WACE, Louisiana, Oklahoma, the Carolinas, Colorado, Pennsylvania, Georgia and Minnesota Associations of Chamber Executives to name a few), small businesses, corporate brands, Associations, and non-profits. He’s spoken for or consulted domestically with Comcast Business Class, the National Kitchen and Bath Association, the North Carolina Water Environment Association, and internationally with the Pakistan-Afghanistan Joint Chamber of Commerce & Industry, the Center for International Private Enterprise and the Engage Mexico social media conference in Puerto Vallarta. Additionally, Jay is a faculty member for the US Chamber’s Institute for Organization Management. Aside from Membership180’s core business, he offers training in sales, marketing, communications, generational shift and social media. jay@membership180.com (866) 960 9789 ext. 102 Annette Medlin, IOM Annette has been in non-profit management for over 25 years; for eight years as a chamber Executive. She has held leadership roles in industry professional organizations as President of the Carolina’s Association of Chamber of Commerce Executives and with the US Chamber Institute for Organization Management as a student, a class advisor, a member of the Board of Regents and now as faculty. Annette was honored by her peers as South Carolina Executive of the Year in 2008. Annette is a regular speaker, facilitator and coach/consultant to clients in the areas of board development, strategic planning, executive coaching, capitalizing on capacity, feminine leadership and community partnerships. In addition to her successful blogposts on membership180.com, Annette is frequently a guest blogger for Institute. annette@membership180.com (866) 960 9789 ext. 101    

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