5 Reasons Why Pay Per Click Advertising is Important to Your Business

1. 5 Reasons Why Pay Per Click Advertising is Important to Your Business   While many businesses look for organic ways of increasing traffic to their websites  using and implementing SEO Strategies, there are many others who would prefer the  results to be faster. SEO typically takes time but PPC (Pay per click) is more effective  because the tool helps brands and marketers identify and select a set of parameters  that define their target market. Only such people get to see their ads on the top of the  search engine result page who have used the specified keywords and fall within the  identified parameters of the target market. Only when the user clicks on the ad link, the  brand needs to pay the search engine for the same. Today, Google, Yahoo and Bing are  the three topmost PPC search engines in the world. 

2. ● PPC ads have been reported to bring about 50% more conversions compared to  organic traffic in the virtual world.  ● Research reveals that PPC ads feature amongst the top three sources of on-page  lead conversions.  ● Start-ups and small-scale businesses earn almost $3 as revenue against every  $1.60 spend on Google Ads.  The above statistics and many such authentic research-related data reveal that PPC  advertising is of great importance and relevance to all kinds of businesses – whether it  is a small or a big business. This is why you should seriously consider budgeting for or  increasing your PPC budget in the coming months:  1. If strategized well, it is a guarantee that your brand website will feature on the  topmost page of the world’s best search engines.  2. PPC advertising helps you target a specific and precise market with designated  demographics and keywords. In fact, it can be used region-specifically,  device-specifically and interest-specifically. All you need to do is to identify your  market well.  3. This is one marketing tool that starts to show results almost immediately. This  means that if you are looking at getting instant and immediate traffic,  Pay-Per-Click is for you. The response is fast – almost within an hour of the  launch of your campaign.  4. You only pay when the ad is clicked. The cost-per-click strategy is quite  client-friendly – from an allocated budget the cost of the ad is deducted every  time the ad is clicked. This goes on till the time the budget is entirely depleted  when you need to get it replenished. This works really well, especially with small  and start-up companies that have issues with their marketing budgets and  spends.  5. PPC helps keep your marketing budget in control – this is because you can first  set the budget carefully after extensive research, keep it under check and then  finally decide whether to continue with campaign or modify it or tweak the  budget.  6. Guaranteed higher returns. The cost involved in PPC advertising is comparatively  lesser than conventional advertising. Plus, the costs can be managed, tracked  and then calculated if the returns coming in are profitable or not. 

3.   A mix of long-term ​SEO services​ with immediate result oriented PPC works best for  companies helping to achieve an effective and optimized ranking for the website on  major search engine page results.  ​EZ Rankings https://www.ezrankings.org/ Contactus@ezrankins.org