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Online Media Relations Wired World Expo. Why online Media Relations is important How to develop a strategy you can live with Which tools should you use. Online Media Relations Topics. Why online Media Relations is important How to develop a strategy you can live with
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Online Media Relations Wired World Expo
Why online Media Relations is important How to develop a strategy you can live with Which tools should you use Online Media Relations Topics
Why online Media Relations is important How to develop a strategy you can live with Which tools should you use Credit: Kristi DesJarlais Director, Media Relations Phillips Petroleum Company Online Media Relations Topics
92 percent of reporters use the Web to research articles1 73 percent use the Web to find news releases 60 percent believe the information on corporate Web sites is reliable2 1 Middleberg/Ross Survey, 2001 2 Burson-Marstellar Survey, 2000 Why Online Media Relations Matters
What is your company’s overall media relations goal? Defining Your Strategy
What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? Defining Your Strategy
What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? How much effort (time and money) can you put into this strategy? Defining Your Strategy
What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? How much effort (time and money) can you put into this strategy? Are you sure? Be honest. Defining Your Strategy
What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? How much effort (time and money) can you put into this strategy? Are you sure? Be honest. What will be management’s comfort level with this strategy? Defining Your Strategy
What concessions will you have to make to Legal? Defining Your Strategy
What concessions will you have to make to Legal? What is your timeline for meeting goals? Defining Your Strategy
What concessions will you have to make to Legal? What is your timeline for meeting goals? How will you measure success? Defining Your Strategy
What concessions will you have to make to Legal? What is your timeline for meeting goals? How will you measure success? How will you promote your online tactics and successes? Defining Your Strategy
Online Newsroom Web-based Delivery Services E-mail Online News Tools Web Searches Selecting Your Tools
Content Management System Online Newsrooms
Content Management System Easy to Use Online Newsrooms
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Executive Speeches Streaming Audio and Video FAQs Glossary Reports and Position Papers Online Newsrooms
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eReleases – www.ereleases.com PRnewswire – www.prnewswire.com Bacons www.bacons.com Web-based Delivery Services
Capture Addresses Get Preferences E-mail vs. Fax Text vs. HTML Recognize Online Journalists Clear Reply-to Address Respond E-mail
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Establish Goals and Limits Implement Measurements Choose the Right Tools Questions? Wrap Up
Mark Logan mlogan@lookandfeel.com 816.472.7878 ext 222 Want To Know More?