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Resource Mobilization or Fund Raising. By Joieta Rajput. Definition.
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Resource Mobilization or Fund Raising By Joieta Rajput
Definition It is a process of gathering contributing money or other resources by requesting donations from individuals, businesses, charitable foundations or Govt. organizations
The need to Raise Funds • Survival • Expansion & Development • Increasing Independence • Develop a viable organization
Fundraising in Detail • Understanding, defining & communicating all the dimensions of the need • Informing, motivating & facilitating needs
Plan for NLRF to raise funds • Design & print brochures & other relevant documents for Fund raising • To generate funds from Corporate & funding agencies by brand building of NLRF • Development of our Website to make it more accessible and friendly to the public. • Make NLRF visible in public , through internet by using social networking e.g. (Twitter & Facebook). This is important as people donate to organization known to them. • Distribution of brochures with daily newspapers to create awareness to the general public
Advertisement firm have been hired to develop and print the dockets for fund raising. • Donor base is being made . • Website from the concept of fundraising is in developing stage. • Reaching donor agencies, corporate and individuals by telephone, e-mails and write ups are being done.