Intro to Web 2.0 Tools

2. Intro to Web 2.0 Tools June 05, 2009 P2Rx Content & Technology , R. Yoder presenting

4. Context • Learn new stuff, reinforce norms & energize • Learn what others are doing • Learn from trusted sources, including who is a trusted source • Develop working relationships, hold project meetings

5. OUR GOALS Improve Information Improve Communities Discover Information Make Info More Accessible Increase Engagement Add Value Increase Discussion

6. Plan - Overview • Perspective of the kinds of things out there • Things GLRPPR & P2RIC are doing • Examples of other programs to explore • What to do • Specific recruitment request • Marketing framework • How does it make your customer’s job easier?

8. Makes collaboration possible (basecamp, Google docs) • Chicago Google maps combined with crime blotter • Real time map: bus routes • Google maps combined with property tax data • Bloglines pull together RSS feeds • Tools to publish all or portion of available content, e.g., blogs, wikis, RSS feeds, pipes • Information gadgets from others for your site, e.g., CDC badges, mobile apps Syndication: making content accessible by others Is it possible to combine information to improve information use? • Content development created and edited by crowdsourcing • Algorithm is essentially the more people that vote for it, the more one should look at it • Using the wisdom of crowds to indicate nature of content • Algorithm is essentially the more people that describe it, the greater confidence one has in its classification • Communicating among members of a community – professional, social, familial - LinkedIn, Myspace, Facebook • Improves with level of trust, ID credible sources

13. GLRPPR Blog

16. P2RIC YouTube

21. Content Syndication • Content syndication provides a streamlined process for disseminating current and credible content in real-time on other Web sites. • 200,000 page views of CDC Salmonella content via the Content Syndication channel. (3/23/2009)

23. Topic Hubs

24. Feed Management

26. CDC Widgets

27. CDC Widgets • The Salmonella Typhimurium Outbreak Map provides up-to-date, visual information about the outbreak investigation. • The Everyday Health widget provides tips on how to protect yourself and your family from salmonella. • The FDA database widget increases access to and use of the product recall information it contains. www.cdc.gov/widgets

28. CDC Buttons and Badges • Online graphics allow partner organizations and citizens to display simple images and messaging related to the recall. • A series of 4 buttons were shared with partner federal agencies and organizations. • Two badges were made available on the CDC MySpace page for individuals to use within their profile pages.

29. GLRPPR Facebook

30. Gen Boomer v. Gen Y http://blogs.salon.com/0002007/2009/05/29.html

31. If you build it… They will come. Or will they?...

36. P2TagTeam

42. Identify Emerging Issues

43. Measure the Impact of Our Information

44. Know Who Our Users Are

45. Problem: Just because you create something, doesn’t mean people will use it

46. Strategic Marketing Mix

47. Strategic Marketing Mix and Our Products

48. Initial Results?

49. What’s Our Strategy? 1. Focus on a few tools at a time 3. Make the tools available to users in our community of practice 2. Learn the tools inside and out

50. TO DOs • 1. Figure out what people need • 2. Create/find/use a tool • 3. Market & feedback