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Promotion & Cataloguing

Promotion & Cataloguing . AGCJ 407 Web Authoring in Agricultural Communications. Overview. Discuss Search Engine types. Explore the “top” Search Engines used. Review META tag types. Discuss Site Optimization techniques. Examine Other Tips used in promoting your Web site. Search Engines .

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Promotion & Cataloguing

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  1. Promotion & Cataloguing AGCJ 407 Web Authoring in Agricultural Communications

  2. Overview • Discuss Search Engine types. • Explore the “top” Search Engines used. • Review META tag types. • Discuss Site Optimization techniques. • Examine Other Tips used in promoting your Web site.

  3. Search Engines • A primary way to find Web sites • Two types of engines • Crawler Based • Human Based • Great way to market your site

  4. Top Search Engines • Google • http://www.google.com/ • AllTheWeb.com (FAST) • http://www.alltheweb.com • Yahoo • http://www.yahoo.com • Ask Jeeves • http://www.askjeeves.com • AltaVista • http://www.altavista.com

  5. Top Search Engines (cont) • Google • Top Choice for all Search engines • Most Powerful • Crawler Based Search Engine • http://www.google.com/addurl.html

  6. Top Search Engines (cont) • AllTheWeb.com (FAST) • Crawler-based search engine • Powers the primary results for the popular Lycos • http://www.alltheweb.com/add_url.php

  7. Top Search Engines (cont) • Yahoo • Powered by Google • Enhances Google's listings with information from its own directory • http://docs.yahoo.com/info/suggest/

  8. Top Search Engines (cont) • Ask Jeeves • Human/Crawler Hybrid Search Engine • "natural language" search engine • Crawler may eventually find your site • Submission requires money • http://ask.ineedhits.com/

  9. Top Search Engines (cont) • Alta Vista • Oldest crawler-based search engine on the Web • Still highly used • http://addurl.altavista.com/addurl/new

  10. How will Web users find me? • Three essential steps: • Incorporate tags • Search engine registration • Register the URL

  11. Taking Advantage of Meta Tags • Overall, 96% of current Web sites use the common <<Title>> tag • 30% include <<Keyword>> tags • Among sites with Keywords, 25% have tags exceeding the recommended 200-character length. • 27% include <<Description>> tags

  12. TAG: You’ve Got a Hit! • Include “meta-tags” in your Web site • TITLE = (enter your Website Title) • KEYWORDS = (enter your search criteria) • CONTENT = (enter your search criteria) • DESCRIPTION = (enter your search criteria) • SUBJECT = (enter your search criteria) • Tags are always “hidden” • Tags are located in the “HEAD” area

  13. Site Optimization (cont.) • Meta Tags (Description) • Some engines like Google ignores this tag • <HEAD><TITLE>Using META</TITLE><META name="description" content="Everything you wanted to know about META Tags."></HEAD>

  14. Site Optimization (cont.) • Meta Tags (Keywords) • Supported by few crawlers • <HEAD><TITLE>Using META</TITLE><META name="keywords" content=“META Tags, Keywords, Descriptions, How-To, Search Engines"> </HEAD>

  15. Site Optimization • Act of altering your site so that it may rank well for particular terms in crawler-based search engines • Pick Your Target Keywords • Different keywords to reflect each page • At least two or more words

  16. Site Optimization (cont.) • Position Your Keywords • Page's HTML title tag is most important • Build titles around the top two or three phrases • Target keywords for page headline • Appear in the first paragraphs

  17. Site Optimization (cont.) • Relevant Content • HTML text is "visible“ (not same color as background • ALT text for graphics helps • Expanded text references • i.e. cars, sports cars, sport sedans

  18. Site Optimization (cont.) • Links • Every major search engine uses link analysis • Crawlers find your site from other related sites. • Exchange links with other related sites

  19. Site Optimization (cont.) • Submit Your Key Pages • Submit the top two or three pages that best summarize Web site • Search engines will index the other pages from your Web site (link analysis)

  20. Free Search Engine Sign-up • Post your URL with other engines • Yahoo! (65M/day) • AOL (53M/day) • MSN (45M/month) • Lycos (25M/day) • GO (22M/month) • Excite (19M/month) • “Top” engines can only search 1/5th of the total volume found on the Internet

  21. Search Engines? • Search engines constantly change their search and return algorithms • No outside source can guarantee a top position • Different search engines use different criteria for positioning

  22. Keywords Accurate Titles Concise Content Meta Tags Short URL's Shallow Pages Directories What do search engines like?

  23. What do search engines hate? • Spamming • Hidden Text • Frames • All graphic sites • Tildes

  24. Other Tips • Don’t Spam Search Engines (submitting sites more than once) • Sites are found through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites

  25. Other Tips (cont.) • Use free site submission services • Submit Express • http://submitexpress.com/ • Add Me • http://tools.addme.com/servlet/s0new

  26. That’s All Folks!

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