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Seminar on International/ Global Marketing Management and Market Research

Seminar on International/ Global Marketing Management and Market Research. Kuo-cheng Huang Assistant Professor Center for General Education Kainan University. About me – education. B.A. , Dept. of Political Science, National Taiwan University

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Seminar on International/ Global Marketing Management and Market Research

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  1. Seminar onInternational/ GlobalMarketing Management and Market Research Kuo-cheng Huang Assistant Professor Center for General Education Kainan University

  2. About me – education • B.A., Dept. of Political Science, National Taiwan University • M.A., Graduate Institute of National Development, National Taiwan University • Ph.D., School of Politics and International Relations The University of Nottingham, U.K.

  3. About me –professional certificates • LCCI (London Chamber of Commerce and Industry): • FTBE (Further Certificate for Teachers of Business English) • Marketing Level 2 • C&G (The City & Guilds of London Institute): • Foundation Awards in Management Principles • Trainer • IPMA (International Project Management Association): • Level D Certified Trainer • Project Management Associate

  4. Textbook • How to Pass Marketing Level 2 (by LCCIEB) Can be bought online at: http://www.sanmin.com.tw/page-product.asp?pid=&pf_id=99M155F10c105e88c104H67T108R124CAIuHGm127IbM

  5. What is LCCI • LCCI ( London Chamber of Commerce and Industry) • http://www.londonchamber.co.uk • LCCIEB (LCCI Examinations Board) • http://www.lccieb.com • LCCIEB Taiwan • http://www.lccieb.com.tw

  6. The textbook • is aimed at both native English speakers and those who use English as a second language • contains simple and comprehensive explanations of key topics • builds up knowledge of the subject gradually and systematically • will equip the candidate to pass the Second Level Marketing examination.

  7. Assessment • Mid-term exam 35％ • Presentation40％ • Class Participation 25％

  8. Contacting me • Email: khuang@mail.knu.edu.tw • Blog:http://blog.roodo.com/kch_teaching

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