1 / 16

The Rise of the Enrollment Profession:  A Tri-Country Perspective

Paul Abela Executive Director Australia and New Zealand. The Rise of the Enrollment Profession:  A Tri-Country Perspective. Association for Tertiary Education Management (ATEM) Overview. 37 years old

fadhila
Download Presentation

The Rise of the Enrollment Profession:  A Tri-Country Perspective

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Paul Abela Executive Director Australia and New Zealand The Rise of the Enrollment Profession:  A Tri-Country Perspective

  2. Association for Tertiary Education Management (ATEM) Overview • 37 years old • Only Association representing the entire professional sector including enrolment managers, DVCs, PVCs, marketing, finance, faculty management) • Australia and New Zealand (Chapter in Papua New Guinea commenced in September 2012) • 1350 members, 76 corporate members • 100 Professional development activities each year • Tertiary Education Management Conference (TEMC) the largest conference for TE in Australia • Incorporates three sectors Universities, TAFE (Community Colleges) and the private sector Association for Tertiary Education Management - AACRAO 2013

  3. Non academic to professional The rise of the professional manager in tertiary education • Volume and money - the changes since 1988 • International student (and some tips on how Australia conquered the world) • Studying our profession • ATEM’s role The enrolment professional as a case study Association for Tertiary Education Management - AACRAO 2013

  4. Volume and money • Profound change to universities since 1988 • Government amalgamations create mega institutions (1988) • Massification of Tertiary Education • Need for graduates • Increased complexity • The finance imperative Association for Tertiary Education Management - AACRAO 2013

  5. Amalgamations- three into one will go. • Increased size the “Massification” of tertiary education –driven by equity and workforce demand • Increased complexity • Increased managerial responsibility • Increased budgets • Corporitisation Association for Tertiary Education Management - AACRAO 2013

  6. Internationalisation • The rise of the International Office • Focus on the enrolment professional, speed and accuracy • Major economic imperative for the institution • Business method as employed, marketing, agents Association for Tertiary Education Management - AACRAO 2013

  7. Australia’s International move • Australia first, institutions second • Recruitment agencies • Moving away from our backyard • Marketing as consortiums • Lifestyle and tolerance • No criticism or talking down of competitors. • Multimillion dollar businesses, multifaceted, multi campus and multi national Association for Tertiary Education Management - AACRAO 2013

  8. Carol Graham, University of Technology Sydney • Professionals crucial in all aspects of the student experience • Retention rates • Admissions • Enrolment • Advising • Achieving positive student outcomes • Understanding values and mission Association for Tertiary Education Management - AACRAO 2013

  9. Celia WhitchurchUniversity of London • · Bounded professionals, who located themselves within the boundaries of a function or organisational location that they had either constructed for themselves, or which had been imposed upon them. • · Cross-boundary professionals, who recognised, and actively used boundaries to build strategic advantage and institutional capacity, capitalising on their knowledge of territories on either side of the boundaries that they encountered. As in the case of bounded professionals, boundaries were a defining mechanism for them. • · Unbounded professionals, who displayed a disregard for boundaries, focusing on broadly based projects across the university such as widening participation, and on the development of their institutions for the future. Association for Tertiary Education Management - AACRAO 2013

  10. Typology of professional identities Association for Tertiary Education Management - AACRAO 2013

  11. Typology of professional identities Association for Tertiary Education Management - AACRAO 2013

  12. Typology of professional identities Association for Tertiary Education Management - AACRAO 2013

  13. Recognition • Credentialing, our own discipline area • eLAMP • Recognition -ATEM awards Association for Tertiary Education Management - AACRAO 2013

  14. ATEM/Campus Review Best Practice Awards • Excellence in Student Administration and Customer Service • Excellence in Marketing, Communication and Public Relations • Excellence in Innovation • Excellence in Leadership • Excellence in Research Management • Excellence in Financial Management • Excellence in Human Resource Management • Excellence in IT Management • Excellence in Community Engagement • Excellence by a New Entrant in Tertiary Education Association for Tertiary Education Management - AACRAO 2013

  15. What’s in a name? • Non academic staff • Administration staff • Support staff • General Staff • Allied staff • PROFESSIONAL STAFF • Auckland, Flinders, ANU change to name ‘Professional’ Association for Tertiary Education Management - AACRAO 2013

  16. Questions Association for Tertiary Education Management - AACRAO 2013

More Related