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Division of Enrollment Management

Division of Enrollment Management. University of Wisconsin-Madison Kauffman Seminar February 27, 2009. The Division of Enrollment Management. Office of Admissions ( new breadth, new director ) Visitor and Information Programs Parent Program Office of Student Financial Aid ( new name )

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Division of Enrollment Management

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  1. Division of Enrollment Management University of Wisconsin-Madison Kauffman Seminar February 27, 2009

  2. The Division of Enrollment Management • Office of Admissions (new breadth, new director) • Visitor and Information Programs • Parent Program • Office of Student Financial Aid (new name) • Office of the Registrar • Integrated Student Information Services (ISIS)(added an “s”)

  3. What is enrollment management? • Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.) • Collaborating with our campus partners to ensure student success

  4. Key divisional priorities for 2009 • Increase access for low and middle income students (recruitment and need-based aid) • Implement a relationship building website • Implement a Common Scholarship Application • Launch an on-line Course Guide • Collaborate with others on campus to implement an enterprise imaging system • Broaden outreach efforts

  5. Challenges(and how we’re responding) • Admissions and access (public perceptions, need-based aid, campus expectations) • Clarifying what enrollment management means on a decentralized campus • Managing increased expectations for services (or responding to creative forces beyond our control) • The economy • Finding resources to get the work done • Convincing people that we all need to work differently (from transfer admissions to common scholarships and course information)

  6. Visitor & Information Programs (VIP) mission To provide accurate and timely information pertaining to the University of Wisconsin-Madison and surrounding community for students, faculty, staff, departments, prospective students, parents, alumni and visitors. Position and promote UW-Madison as an educational visitor destination.

  7. VIP Programs and Services • Information and Referral • Campus Visits • Campus Area Housing Listing Service • Campus and Community Publications • Outreach Programs • Parent Program Last fiscal year, VIP assisted with nearly 2.1 million inquiries (phone, walk-in, e-mail, visits, Web site visits)

  8. Campus Visit Program • Prospective Student tours • 19,000 visitors (326 tours given) • Walk in tours • 8,097 visitors (329 tours given) • Customized Educational Visits/Field trips • 19,391 visitors (470 tours given) Note: Data from fiscal year 2007-08

  9. Access and College Admissions:Who Gets In… and Why? Division of Enrollment Management

  10. Plan for Today • Why UW-Madison • Characteristics/Trends - Freshman Class • Admission Criteria, Policies • Future Demographics

  11. Excellence • 7th among public US universities (35th of all US - of 3,400) (US News & World Report, 2008) • #17 of world’s best universities in 2008 (Shanghai Jiao Tong University, August 2008) • Produce most CEOs of Fortune 500 (tied w/ Harvard last year) (Wall Street Journal) • #2 producer of Peace Corps volunteers • Hottest Big State School (Kaplan/Newsweek)

  12. Excellence (continued) • 14th best value in public higher education (Kiplinger’s, 2008) • Best game-day atmosphere (Sports Illustrated on Campus) • 70 of our programs are ranked in the top 10 (Fiske Guide to Colleges) • Student body – 60% in top 10% of HS class

  13. Harvard America Stanford America UC-Berkeley America Univ. of Cambridge Britain MIT America Calif. Inst. of Tech. America Columbia America Princeton America Univ. of Chicago America Univ. of Oxford Britain Yale America Cornell America UCLA America UC-San Diego America Univ. of Penn. America Univ. of Washington America UW-Madison America UC-San Francisco America Tokyo Univ. Japan Johns Hopkins America World’s Best Universities (Shanghai Jiao Tong University, August 2008)

  14. Largest U.S. Universities (2008) • Ohio State University (Columbus campus) 53,715 • Arizona State University (Tempe campus) 52,734 • University of Florida 51,413 • University of Minnesota (Twin Cities campus) 51,141 • University of Central Florida 50,254 • University of Texas at Austin 50,006 • Texas A&M University (College Station campus) 48,029 • Michigan State University 46,648 • University of South Florida 46,174 • Pennsylvania State U (University Park campus) 44,406 • University of Washington 42,113 • University of Wisconsin at Madison 42,041

  15. What’s Unique? • Wisconsin is the perfect blend of Academic Excellence and Personal Joy • Excellent Value

  16. Characteristics & Trends • Numbers • Academic Qualifications • Non-Academic Qualifications

  17. 2008 Fall Freshman Class • Applicants 25,478 • Admits 13,438 (53%) • Enrolling 5,774 (43%) • Applied Electronically 23,800 (93%) • 1st Generation 1,170 (20%)

  18. Freshman Applications and Enrollment

  19. Residency

  20. Gender

  21. Ethnic and Racial Diversity

  22. Freshman Class Averages 2008 Fresh Class • Rank in Class 88.8% • Acad. Grade Point Avg. 3.69 • ACT Composite 28.1 • SAT Total 1897

  23. Academic Qualifications

  24. Academic Qualifications

  25. Accomplishments • 70% worked a part-time job • 66% earned a varsity letter • 56% received a leadership award • 50% performed in a school music group • 32% worked as a volunteer aid

  26. Feeder High Schools • Madison West 77 • Madison Memorial 77 • Arrowhead 61 • Middleton 59 • Wayzata (MN) 58 • Nicolet (Glendale) 53 • Homestead 52 • La Follette 43 • Edina (MN) 42 • Brookfield East 42

  27. Feeder Counties • Dane 544 • Milwaukee 474 • Waukesha 446 • Hennepin (MN) 333 • Cook (IL) 231 • Brown 191 • Outagamie 154 • Dakota (MN) 135 • Lake (IL) 127 • Ozaukee 123

  28. Feeder States • Wisconsin 3,508 • Minnesota 721 • Illinois 587 • New York 211 • California 132 • New Jersey 90 • Massachusetts 59 • Maryland 44 • Pennsylvania 43 • Michigan 39

  29. Feeder Schools- Transfers

  30. Admission Criteria & Policies

  31. Admissions Procedures • Rolling admission - apply early • More than half of all applicants are admitted • Holistic review • Apply electronically

  32. Important Dates • Sept. 15 - Seniors submit applications • May 1st - enrollment deposit due

  33. Guidelines for Admission • Curriculum (honors, AP, trend) • Rank in class and grades • Test scores • Personal statement and recommendations • Other factors

  34. Best Courses (top down) • International Baccalaureate • Advanced Placement • College prep • General (e.g., Business) • Non-academic

  35. Other Factors • Special characteristics • Extracurricular activities • Significant UW ties

  36. Future Demographics

  37. U.S. High School Graduates

  38. Wisconsin High School Graduates

  39. Minnesota High School Graduates

  40. Illinois High School Graduates

  41. California High School Graduates (the future?)

  42. To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner To inform and educate students and their families about financial options To continually improve our services so students may take the best advantage of their educational opportunities Student Financial Aidour mission

  43. OSFA Serves the entire student body • Applicants undergrad, grad and professional • Continuing students undergrad, grad and professional • Borrowers in Repayment Perkins and institutional loans • Employers Federal Student Work Study Program Student Job Center for other employment opportunities

  44. Advocate For Students Good Steward Of Funds

  45. WHAT IS FINANCIAL AID? • Grants, Scholarships, Loans and Work • Financial resources to assist students with educational expenses • An access tool

  46. NEED BASED AID Need based aid requires a “needs” test for eligibility • WHEG, Federal Pell Grant, Federal Perkins Loan, Federal Work Study • Generally uses Federal (Congressional) Methodology for determining aid eligibility

  47. MERIT BASED AID Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships

  48. NEED/MERIT BASED HYBRID Some scholarships have a need component • Gates Millennium Scholarship • Some National Merit Scholarships • Lawton Grant • Misc. service club scholarships • FFWS

  49. Process Driver for Aid • Congress through the U.S. Dept of Education • Connected to Higher Education Act of 1965 and subsequent reauthorizations • Backbone of Aid Process nation-wide • Process and eligibility Formula, data base matches, deadlines

  50. Cost of Attendance EFC = Need UW-Madison example (cost of education for 2009-10, resident) $19,990 -2,500 EFC = $17,490 Need What is financial need?

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