WHY EMC FOR MICROSOFT VIRTUALIZATION

1. WHY EMC FOR MICROSOFT VIRTUALIZATION Accelerating Your Journey to Your Cloud

2. Microsoft Environments are Increasing in Complexity Physical infrastructures are too static to address this complexity Challenges Increasing Workloads Apps, Users and Data Management Complexity Increasing Cost and IT Inefficiency Increasing App Availability and Recovery

3. Three Phase Journey to the Private Cloud IT PRODUCTION Lower Cost BUSINESS PRODUCTION Improve Quality of Service IT AS A SERVICE Improve Agility Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation % Virtualized Phase 1 IT-Owned Applications Phase 2 Mission-Critical Applications Phase 3Run IT as a Business

4. Virtual Infrastructure Effect for Microsoft LOWER COST EFFICIENCY BETTER QUALITY OF SERVICE

5. Why Virtualize Applications? Cost Savings And Service Quality Improvement

6. Virtualization Creates The Path To Your Cloud Lower Cost Improve Quality of Service Improve Agility Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation % Virtualized Phase 1 Phase 2 Phase 3

7. The Journey To Your Cloud Phase 1: Consolidate and Virtualize Microsoft Servers and Storage Lower Cost Improve Quality of Service Improve Agility Simplicity Efficiency Protection % Virtualized Phase 1 Phase 2 Phase 3

8. Microsoft Application Consolidation 1. Standalone 2. Consolidation • Consolidate all tiers of Microsoft landscape • Target workloads for performance and capacity at lowest cost • Increase server and storage utilization • Simplify management Virtual Infrastructure

9. Microsoft Storage Consolidation FC SAN DB App ISCSI Test Dev 2. Consolidation 1. Standalone • Consolidate all tiers of Microsoft application landscape • Target Microsoft workloads for performance and capacity at lowest cost App DB Test Dev

10. EMC Support for Microsoft Virtualization Technology Integration and Extensions for: Storage Management and Optimization Backup and Recovery Business Continuity Proven Solutions Application Integration SQL, SharePoint, Exchange, VDI EMC Consulting Services Expertise Gold Certified Partner for Microsoft Virtualization Breadth of Service Offerings

11. EMC Storage Integrator (ESI) Providing Simplified Management for Windows Storage Provisioning for Windows Servers Application aware Storage Provisioning Windows MMC based Agent less architecture Supports VMAX, VNX, VNXe, CX4 and NS Series Block and File support Easy to use MMC Snap-ins for the Server/Application Admin

12. SherWeb 94% less storage infrastructure Deploy new virtual servers in hours vs. weeks 50% savings in power/cooling

13. EMC VNX For Virtualized Microsoft Applications Smarter management, greater automation, faster results VNXe wizard set ups hundreds of Exchange mailboxes in fewer than 10 clicks VNX provides automated tiered storage for high performance AND high capacity Integrated data protection provides peace of mind without the complexity Virtual Server Virtual Server Virtual Server Exchange SharePoint SQL Server

14. More Efficient Microsoft Backup, Recovery Virtual Server Virtual Server Virtual Server • Integrated with native Microsoft technologies • Microsoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager….. • Restore and recover in minutes vs. hours through tiered backups • Simplify backup across multiple Microsoft applications • Ensure application data availability Exchange SQL Server SharePoint Production Copy Online Disk Tape or VTL

15. Enhanced Microsoft Backup and Recovery Online De-duplication And Compression • No changes to Microsoft backup scripts, processes or system architecture • More frequent backups with less storage required = faster and more granular recovery • Elimination of tape • Reduce network bandwidth requirements enables extended distance backups Production Dedupe & Compress EMC Data Domain DD800 Appliance Remote Site

16. The Journey to your Cloud Phase 2:Virtualize Mission Critical Microsoft Applications Lower Cost Improve Quality of Service Improve Agility Simplicity Efficiency Protection Availability Scalability Recovery % Virtualized Phase 1 Phase 2 Phase 3

17. EMC Symmetrix VMAX For Virtualized Microsoft Applications Trusted and Proven Market leading replication 6 9s availability and 100% uptime Seamless Scalability Scale without downtime as Microsoft applications grow Centralize capacity planning and growth management Optimized Performance Prioritize Microsoft workloads to right storage tiers, at right time Auto-tiering minimizing tuning required Scale Out

18. Maximize Microsoft Quality Of Service CONTINUOUS AVAILABILITY ACCELERATED RECOVERY DATA REPLICATION • Active-active availability and mobility • Scale and migrate Microsoft App within or across data centers without disruption to business • Protect all Microsoft data tiers with one solution • Recover applications to any point-in-time locally or remotely Capability • Snaps and Clones for recovery and multi-tasks • Server failover/maintenance • Self-service for App Admins Continuity-as-a-Service Application Recovery Storage and Server Replication Quality of Service

19. More Performance and Less Cost 80% faster provisioning and more granular use of storage resources for Microsoft SQL Server 3X the number of users 3X the number of transactions SharePoint Crawl operations improved by 90% 27% faster search response times Exchange Up to 5x reduction in storage 5000 exchange users (provision 1GB vs. 5GB for each user) = 20 TB saved Virtual Server Virtual Server Virtual Server Fully Automated Storage Provisioning (FAST VP) SharePoint SQL Server Exchange FAST Cache Flash Virtual Pool FC SATA

20. Virtualizing SQL Server with Hyper-V • Tested SQL Server 2008 on Fibre Channel SAN to measure performance • Similar performance between physical and virtual with Hyper-V pass through • Using Flash drives to extend cache (FAST Cache) significant performance gains were realized

21. Virtualizing SharePoint with Hyper-V • Hyper-V with Failover clustering of all servers • MetaLogix StoragePoint moved 92% aged content to cost effective disks • Tiered data on single SAN to service all workloads • Increased useable capacity without impacting performance

22. Unique EMC and Microsoft API Integration Multiple points of management for provisioning Faster Scaling of Microsoft Applications EMC Storage Integrator (ESI) for Microsoft SharePoint 86 Minutes 20 minutes

23. Improve Microsoft Replication Efficiency Automate management of replicas from context of the Microsoft applications Clones for full, consistent recovery Snaps for space efficiency VM Template VM Template VM Template Exchange SQL Server SharePoint • Leverage VM “Templates” to quickly clone server and O/S configurations • Delegate replication tasks to multiple users with GUI based interface Production Snap or Clone Clone Clone Clone

24. Accelerated Microsoft Data Protection Exchange and SQL Server integration Dynamic synchronous and asynchronous replication Failover and failback capability Lower bandwidth costs with integrated WAN deduplication DVR-like recovery of replicated data to any point in time Non-disruptive testing of recovery plans with virtualization Integrated Operational And Disaster Recovery Virtual Server Virtual Server Server / OS Test/Failover Production Exchange SQL Server SharePoint Local Remote Protect Microsoft Applications across Microsoft Hyper-V Virtual Environments

25. Continuous Availability for Microsoft Deployments • Mobility • Move Microsoft applications seamlessly (synchronously up to 100km) • Support spikes in application workloads with real-time migrations • Works seamlessly with Hyper-V Live Migration for both asynch and synch • Availability • Move from disaster-recovery to disaster-avoidance • No recovery, restart or manual intervention • Collaboration • Multi-user access to same data over distance with data change control VPLEX Local VPLEX Metro & Geo Within a data center AccessAnywhere at synchronous <100km asynchronous >100km

26. Isle of Mann Government Complete recovery in under 60 seconds with EMC VPLEX 8x increase in performance 70% higher storage utilization Windows Server 2008 R2 Hyper-V

27. Maximize Existing Management Processes Integrated And Automated Management • Integration with Microsoft System Center • Maximize ease of use for existing Microsoft environments • Utilize existing tools and knowledge • Manage physical and virtual infrastructure from single console • Planning • Deployment • Optimization

28. Microsoft System Center SCOM Storage Visualization EMC Management Packs for VNX, VMAX Storage Visualization through System Center Health Reporting on SAN objects EMC PRO Pack for VMM Detect when space is low on volume Present administrator with option to migrate VMs to larger volume System Center Orchestrator Ability to provide workflow between System Center components Examples: New storage volumes, add host to volumes Customize Integration Packs Microsoft Windows Server 2008 R2 Hyper-V Storage Management and Optimization PowerPath Virtual Edition EMC Storage Integrator Powershell Toolkit Storage Provisioning Backup and Recovery Hyper-V Parent & Child Protection Application Protection Business Continuity Local & Remote Replication Support for Clusters & CSVs Storage Federation Proven Solutions Application Integration SQL, SharePoint, Exchange, VDI EMC Integration with Microsoft System Center and Hyper-V

29. Automating EMC Storage Functions Leveraging The Microsoft Tools You Know… EMC has created PowerShell commands to automate storage functions such as.. • Create new storage volumes • Create and assign LUNs • Provide server access to LUNs • Create snapshots • Remove volumes, LUNs, snaps Enabling simplified management: • Rapid deployment of large scale storage and virtual machines • Automation of snapshots for VM deployment • Ability for end users to request new VM images while automating storage resources

30. Solution Components: Fibre Channel (FC) SAN connectivity between the hosts and the EMC storage for optimal performance. Gigabit Ethernet (GbE) and virtual local area network (VLAN) connections for maximum performance and to eliminate network bottlenecks. All virtual machine files are stored on the EMC Unified storage array. Storage allocation for desktops is based on a 1+1 RAID 1 building block supporting up to 100 virtual desktops per building block. Target of large customer environments with maximum shared storage capacities of 120 disks and 64TB. Virtual Desktops (VDI) on EMC Unified Storage Microsoft, Citrix, EMC EMC Documented Solutions for 100 to 1000 Virtual Desktops using Citrix XenDesktop & Microsoft Hyper-V http://www.emc.com/collateral/software/technical-documentation/h8102-virtual-unified-storage-hyper-v-citrix-ra.pdf

31. The Journey To The Your Cloud Phase 3: Deliver IT-as-a-Service Lower Cost Improve Quality of Service Improve Agility Simplicity Efficiency Protection Availability Scalability Recovery Standardization Automation % Virtualized Phase 1 Phase 2 Phase 3

32. The Benefits of Ultra-Standardization Predictable, Consistent, Efficient At what level of standardization makes sense? What are the benefits IT could realize today? What do we sacrifice from standardization? How does standardization position us for the future?

33. Deliver IT-as-a-Service Define Service Catalog, Publish to Self-Service IT Portal Self Service IT Portal Availability Security Performance Cost SLA Driven Management 99.99% High 0.2ms $500K Service Catalog Integration with Industry Leading Management tools Application Service Catalog EMC integration with MS System Center EMCUIM Platinum Infrastructure ServiceCatalog Gold Bronze Silver

34. Why EMC Consulting For Microsoft? Experience Proven deployment experience that speeds implementation and minimizes risk Hundreds of SharePoint engagements Over one million Exchange users migrated Hundreds of thousands of desktop deployments Hundreds of innovative user experience and enterprise search designs Tested and documented Proven Solutions and best practices to reduce TCO Talent Thought leaders with elite certifications provide in-depth expertise and insight Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards Partner Relationships Comprehensive alliances leverage the leadership and innovation of complimentary organizations Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV Microsoft Gold Certified Partner with 16 Competencies 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award Participant in Microsoft Technology Adopter Programs (TAPS)

35. EMC Microsoft Global Solutions Focusing on Best Practices for Journey to the Cloud Virtualization • Private Cloud solutions and support for VMware and Windows Server Hyper-V Tiered/ Unified Storage • Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP) Backup and Recovery • End to end process automation/integration with native Microsoft tools Business Continuity • Consistent, simplified data protection across Microsoft applications Management • Integration with Microsoft System Center and support for PowerShell Security • RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange Content Management / Archiving • Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva

36. Getting Started with EMC Transformation Strategize • Advise • Architect • Implement • Manage • Support Cloud Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery , Archive Business Continuity Trust Governance Security

37. Additional Resources Optimize your existing Microsoft software, people and process with EMC Proven Solutions www.emc.com/solutions/microsoft EMC Proven Solutions 1 2 3 EMC Global IT Lessons Learned Learn from EMC’s own journey to the cloud Strategize with the Microsoft Solutions Practice at EMC Customized workshops and design recommendations EMC and Microsoft Technology Centers ( Locations?) Technology Centers and live demos