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EMC and Microsoft Alliance Overview

EMC and Microsoft Alliance Overview. Accelerating to the Cloud and Aligning Big Data Strategies. Name Title Date . Microsoft Environments Are Increasing In Complexity . Physical Infrastructures Are Too Static To Address This Complexity. Challenges. Increasing Workloads

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EMC and Microsoft Alliance Overview

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  1. EMC and Microsoft Alliance Overview Accelerating to the Cloud and Aligning Big Data Strategies Name Title Date

  2. Microsoft Environments Are Increasing In Complexity Physical Infrastructures Are Too Static To Address This Complexity Challenges Increasing Workloads Apps, Users and Data Management Complexity Increasing Cost and IT Inefficiency Increasing App Availability and Recovery

  3. Three Phase Journey To The Private Cloud IT PRODUCTION Lower Cost BUSINESS PRODUCTION Improve Quality of Service IT AS A SERVICE Improve Agility Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation % Virtualized Phase 1 IT-Owned Applications Phase 2 Mission-Critical Applications Phase 3Run IT as a Business

  4. Virtual Infrastructure Effect For Microsoft LOWER COST EFFICIENCY BETTER QUALITY OF SERVICE

  5. EMC and Microsoft Most compelling platform to create, share, and use information EMC and Microsoft Helping you accelerate to the Private Cloud Microsoft Microsoft Office Desktop Server Enterprise Platform LOB Applications Tiered/ Unified Storage Backup, Recovery, Archiving Business Continuity Content Management Virtual Infrastructure Security Most compelling infrastructure solutions to store, protect, and virtualize Microsoft information EMC Services

  6. EMC and Microsoft: A Unique Alliance EMC/MS shared view of importance of information 16+ year, continually expanding partnership Broad and deep partnership across products and services Joint sharing of intellectual property EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP) EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP) Significant internal deployments of each other’s technology Thousands of joint customers CEO-sponsored worldwide go-to-market alliance Quarterly executive reviews 16+ Microsoft Gold/Silver Competencies 21x Time Partner of Year 2,700+ consultants worldwide Cooperative Support Agreement Equipment in Redmond labs Leading Microsoft consultancies

  7. 21 time Partner of the Year Recognized by Microsoft Demonstrated a superior level of expertise Focused on delivering significant customer value The Value of Microsoft Gold Certification Leadership Expertise to optimize the use of Microsoft tools and solutions. Improved customer satisfaction with superior Microsoft support Enhanced efficiency Accelerated and predictable project deployments Award Winning Leadership and Certification

  8. Why EMC Consulting For Microsoft? Experience Proven deployment experience that speeds implementation and minimizes risk Hundreds of SharePoint engagements Over one million Exchange users migrated Hundreds of thousands of desktop deployments Hundreds of innovative user experience and enterprise search designs Tested and documented Proven Solutions and best practices to reduce TCO Talent Thought leaders with elite certifications provide in-depth expertise and insight Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards Partner Relationships Comprehensive alliances leverage the leadership and innovation of complimentary organizations Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV Microsoft Gold Certified Partner with 16 Competencies 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award Participant in Microsoft Technology Adopter Programs (TAPS)

  9. EMC Microsoft Global Solutions Focusing On Best Practices For Journey To The Cloud Virtualization • Private Cloud solutions and support for VMware and Windows Server Hyper-V Tiered/ Unified Storage • Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP) Backup and Recovery • End to end process automation/integration with native Microsoft tools Business Continuity • Consistent, simplified data protection across Microsoft applications Management • Integration with Microsoft System Center and support for PowerShell Security • RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange Content Management / Archiving • Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva

  10. EMC/Microsoft Alignment Areas Engineering roadmap alliance Customer services Product qualification Joint Alliance Management Activities Professional services Solution development Customer engagement

  11. EMC Today and Future Focus Areas with Microsoft Microsoft Hyper-V and Management Deepen EMC storage integration with Microsoft System Center Develop Microsoft “Fast Track” validated reference architectures Exchange Server EMC Proven solutions for Exchange 2010 (VMAX, VNX, Virtualization) Exchange 15 planning and readiness (expected release 2H2012) Enterprise SQL Server Enterprise scalable SQL Server with EMC Flash and storage tiering Develop Microsoft “Fast Track” validated DW reference architectures 4. Advanced Collaboration with SharePoint EMC Proven Solutions (scalability, backup and recovery)

  12. Overview – Engineering and Technology integration efforts • EMC Engineering alignment in Redmond • Dedicated EMC resources working directly with Microsoft product groups • Outputs: whitepapers, best practices, value-added alignment with current Microsoft products • EMC Product Groups • EMC Product management resources • Outputs: EMC product roadmap alignment and readiness with new Microsoft products • EMC Proven Solutions • EMC Proven Solutions team (Microsoft solutions lead, lab resources, marketing) • Outputs: Tested business scenarios, pre-sales implementation guidance/tools, training/readiness • Strategic Technical Integration • Senior EMC and Microsoft technology experts • Outputs: strategic platform alignment with view towards next 18months

  13. EMC Support for Microsoft Virtualization Technology Integration and Extensions for: Storage Management and Optimization Backup and Recovery Business Continuity Proven Solutions Application Integration SQL, SharePoint, Exchange, VDI EMC Consulting Services Expertise Gold Certified Partner for Microsoft Virtualization Breadth of Service Offerings

  14. Maximize Existing Management Processes Integrated And Automated Management • Integration with Microsoft System Center • Maximize ease of use for existing Microsoft environments • Utilize existing tools and knowledge • Manage physical and virtual infrastructure from single console • Planning • Deployment • Optimization

  15. EMC Integration with Microsoft System Center and Hyper-V Microsoft System Center SCOM Storage Visualization EMC Management Packs for VNX, VMAX Storage Visualization through System Center Health Reporting on SAN objects EMC PRO Pack for VMM Detect when space is low on volume Present administrator with option to migrate VMs to larger volume System Center Orchestrator Ability to provide workflow between System Center components Examples: New storage volumes, add host to volumes Customize Integration Packs Microsoft Windows Server 2008 R2 Hyper-V Storage Management and Optimization PowerPath Virtual Edition EMC Storage Integrator Powershell Toolkit Storage Provisioning Backup and Recovery Hyper-V Parent & Child Protection Application Protection Business Continuity Local & Remote Replication Support for Clusters & CSVs Storage Federation Proven Solutions Application Integration SQL, SharePoint, Exchange, VDI

  16. Automating EMC Storage Functions Leveraging The Microsoft Tools You Know… EMC has created PowerShell commands to automate storage functions such as.. • Create new storage volumes • Create and assign LUNs • Provide server access to LUNs • Create snapshots • Remove volumes, LUNs, snaps Enabling simplified management: • Rapid deployment of large scale storage and virtual machines • Automation of snapshots for VM deployment • Ability for end users to request new VM images while automating storage resources

  17. Ready for Mission Critical SQL Server Tiered Storage With EMC FAST Cache applications run twice as fast, with 80% less tuning Reduced costs: 38% in acquisition & 45% in power/cooling Increased CPU utilization: from 60% to 70% (case 1) and from 73% to 95% (case 2) High Availability Failover clustering with VMAX SRDF/CE can drive local site RTO in 41-45 seconds, and remote site RTO as low as 1 min 37 sec Next generation backup/recovery solutions 85% reduction in back up storage utilization and drastically reduced backup times (4 days to 10 hours!) Proven scalability and Performance Documentum on SQL Server 2008 set ECM performance benchmarks Advanced Data Warehouse and Business Intelligence Skills Innovative Services like BI for Infrastructure

  18. SQL Server 2008 R2 • Data Warehousing – Fast Track and Parallel Data Warehouse • EMC is a Fast Track and PDW partner • Deep EMC investments in Microsoft labs and MTC roll-out • EMC Consulting services engagement with Dell and Bull • Bundles to compete with Exadata • Pre-configured HW configurations including Dell, potentially Cisco • Multiple workload support (DW and OLTP) • SQL Alignment – 4 Pillars • Business Intelligence: EMC Services Accelerator approach • Data Warehousing: EMC Services and pre-tested storage • Oracle migrations: EMC Consulting, Safe Passage program • Mission-Critical SQL Server • EMC Fully Automated Storage Tiering (FAST) integration • SQL Server 12 (Denali) Launch Partner

  19. Mission-critical Performance: Microsoft SQL Server and EMC Flash Drives and EMC storage tiering • Flash storage test results: • Response times up to 10x that of traditional storage • Delivers up to 30x more IOs than standard disks • Reduces energy requirements by up to 38% • No moving parts for high reliability • Storage tiering test results: • 2-8x application performance improvement • Up to 80% lower storage costs and less energy

  20. Exchange Server 2010 • Exchange 2010 Tested Solutions Program • New MS program providing implementation guidance for E2010 • Focus on testing physical and virtual Exchange configurations • EMC engaged with Cisco and Dell – Hyper-V based scenarios • Synchronous API integration • Exchange provided API to enable 3rd party replication with E2010 • EMC first partner to develop solutions around API • Exchange Solution Reviewed Program (ESRP) v3.0 • Next version of MS program to test E2010 scenarios with storage • EMC has led storage vendors in ESRP entries in prior versions • Continuing conversations • TCO analysis - EMC Storage Calculator • SourceOne archiving positioning • Monthly engineering calls

  21. Optimizing Microsoft Exchange Your challenges… EMC Delivers… • Point in time recovery • No need to go back hours and then roll forward • Autonomy • Recovery without engaging storage admin • Simple drag and drop • Recovery of a message, mailbox, server, or site Exchange Recovery Complex and time consuming • Single Tool • For replicas and recovery for all MS apps • Simple storage provisioning • Provision your own storage quickly Exchange Management Multiples tools, dependant on IT for storage • Exchange virtualization • Minimize HW costs, simplify management, and deliver higher service levels • Consulting Services • To help you transition to a virtualized Exchange environment Balancing costs with meeting SLAs Reduce cost and deliver on service levels

  22. Content Management Information Governance Tiered/ Unified Storage Backup, Recovery, Archive Virtual Infrastructure Business Continuity Security End-to-End Capabilities for Microsoft SharePoint EMC Consulting Services Strategize • Advise • Architect • Implement • Upgrade • Manage • Support EMC Information Infrastructure EMC helps you successfully plan, design, deploy, upgrade and manage SharePoint

  23. Microsoft adCenter The Impact Of Consolidation And EMC Infrastructure 2x Increase in storage utilization • “EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,” • Brian Garrett Vice President ESG Lab, Enterprise Strategy Group 91% Reduction in storage rack space 92% Savings in energy requirements 69% Reduction in overall TCO over 5 year period

  24. 21x Time Partner of Year • 16+ Gold and Silver Microsoft Competencies • 2,700+ consultants worldwide • Cooperative Support Agreement • Joint Use of Technology • CEO Sponsored GTM Agreement • Equipment in Numerous Redmond labs

  25. Top 5 Reasons Why EMC for Microsoft EMC and Microsoft have been engaged as strategic partners for over 16 years EMC has over 300 published technical solutions and another 100 data sheets on Microsoft technologies EMC is one of Microsoft’s Top Strategic Alliances EMC has Hundreds of Microsoft Certified Professionals (MCPs) Microsoft is one of EMC’s Top 5 customers with over 400 Unified Storage and 40 Symmetrix installed worldwide

  26. Getting Started with EMC Transformation Strategize • Advise • Architect • Implement • Manage • Support Cloud Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery , Archive Business Continuity Trust Governance Security

  27. EMC Consulting consistently earns recognition from clients andindustry peers. Ranked #1 in the US by Microsoft in number of technology deployments for 2009 Recognized for over twenty regional and global partner of the year awards, including: 2009 Global Partner of the Year Winner for Notes to SharePoint Transitions 2006 and 2008 Global Partner of the Year Winner for Business Process Integration 2005 and 2006 Global Partner of the Year Winner for Information Worker / Collaboration Solutions 2009 Global Digital Agency of the Year Finalist 2009 Notes Transition Partner of the Year 2009 Global Partner of the Year Finalist for Custom Development 2009 FAST forward Enterprise Search Innovation Award Selected for participation in TAPs/RDPs for: MOSS 2007, SharePoint 2010, Office 2007 & 2010, Exchange 2007 & 2010, Window 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Azure, FAST.

  28. Virtualizing Exchange SherWeb Situation Software-as-a-Service (SaaS) Leader 70,000+ Exchange Mailboxes Needed to provide increased service levels to customers Support Microsoft Exchange 2010 mailbox capacities up to 25 gigabytes Maintain superior levels of performance and availability Cost pressure Solution EMC CLARiiON CX4 Networked Storage EMC CLARiiON Virtual Provisioning EMC Navisphere EMC PowerPath Business Benefits EMC Virtual Provisioning Helped Increase Competitive Advantage in Exchange Hosting Market 94% Less Storage Infrastructure Increased Storage Utilization by 20% Deploy New Virtual Servers In Hours vs. Weeks 50% Savings In Power And Cooling Time in hrs/secs Consolidation KPIs server virtualization Powerand cooling

  29. Consolidate and Virtualize Applications Isle Of Man Government Situation Embarked on IT transformation to deliver efficient, customer led delivery of public services Needed to improve service levels and performance in a cost efficient manner Solution Consolidate all critical applications in a single shared virtual cloud environment EMC VPLEX Metro EMC Celerra Flash Drives EMC Celerra NS-120 and Celerra NS-480 EMC Centera File Archiver Business Benefits Increased performance by eight times Improved storage utilization Data recovery for key applications – 60 seconds or less 15% decrease in operating costs Synchronized realtime data relocation for virtual machines environments SAN capacity has tripled Consolidation Performance Save money KPIs 8x Availability

  30. Consolidating SQL Server Microsoft adCenter Situation Needed to create a massively scalable foundation for Microsoft adCenter Business Intelligence (BI) platform Massive data growth due to Yahoo! integration Users require performance Business and IT need to lower costs Solution Consolidated BI platform/application and IT infrastructure that provides capacity on demand EMC VMAX Virtual Provisioning EMC Consulting Services Business Benefits 92% savings in energy requirements 91% reduction in storage rack space 69% reduction in total cost of storage over 5 years Increased storage utilization to 70% Business Intelligence Consolidation Simplified Save money KPIs

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