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Employ sales-promotion activities to inform or remind customers of business/product

Employ sales-promotion activities to inform or remind customers of business/product. 4.04. DESIGN PROGRAM FOR EVENT. PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM. PURPOSES. CONSIDERATIONS of LAYOUT. Easy-to-find information about the game Contains space for advertisements

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Employ sales-promotion activities to inform or remind customers of business/product

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  1. Employ sales-promotion activities to inform or remind customers of business/product 4.04

  2. DESIGN PROGRAM FOR EVENT

  3. PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM PURPOSES CONSIDERATIONS of LAYOUT Easy-to-find information about the game Contains space for advertisements Must match theme Must relate to target market • Provide event/game information • PROMOTIONAL TOOL • Keepsake/Souvenir • Reminds fans of the team and encourage them to attend more games • Advertisements

  4. COMPONENTS of EVENT PROGRAMS • ADVERTISEMENTS • GENERATE MORE REVENUE to help with program cost • INFORMATION about the event • Players, coaches • Statistics, rules • Schedule, guests

  5. PROCEDURE IN CREATING AN EVENT PROGRAM • Write a List of Contents and Components to include • Create Front Cover • Name of the event • Logos or names of main sponsors • Other relevant information (date, venue) • Create Back Cover • Trademark Information • Advertisement for future events • Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

  6. PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools • Articles about performers • History of venue/team/event • Photos of previous events 7. Layout the Advertisements • Match ads to relevant content • For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event • Proofread/ Edit for error • Print

  7. CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

  8. SCRIPT WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? WHY Use a Script? Communication Directions for event presentation staff Timing Programming Incorporating audio and visual elements • Audio Elements • Video Elements • Promotional Elements

  9. CONSIDERATIONS OF SCRIPTS • Announcers must read script in smooth, professional way • Before the event: • Script writer and announcer should review script • NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY • Text should be clearly written • Double-spaced • Key points should be bold.

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