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ABOUT WRITING BUSINESS LETTERS (2)

ABOUT WRITING BUSINESS LETTERS (2). Practical Writing. About Writing Business Letters (2). Sample Reading. Useful terms. Exercises. Practical Writing: Writing E-mail Messages. ABOUT WRITING BUSINESS LETTERS (2). 1. 本课的商业信函的格式与上一课的有所不同：

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ABOUT WRITING BUSINESS LETTERS (2)

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  1. ABOUT WRITING BUSINESS LETTERS (2) Practical Writing

  2. About Writing Business Letters (2) Sample Reading Useful terms Exercises Practical Writing: Writing E-mail Messages

  3. ABOUTWRITING BUSINESS LETTERS (2) 1. 本课的商业信函的格式与上一课的有所不同： 1) 寄信人的地址位于信笺的正中，且用黑体，这表示的是写信人用的信笺是公司自己印制的。公司信纸上一般在信笺正中都印有其名称、地址和联系号码，无需写信人再写。 2) 在与收信人平行的右上角，有Your ref: （贵方函件号）和Our ref:（我方函件号）。 3) 签名：在商业信函中，如果信不是手写而是用打字机打的，写信人的亲笔签名应写在结尾套语和用打字机打的姓名之间，在打字机打的姓名后还应注明写信人的职务或职称。

  4. ABOUTWRITING BUSINESSLETTERS (2) 2. 商业信函的“C”原则 1) Correctness (正确)：商业书信必须写得正确，因为它涉及到买卖双方的权利，义务和利害关系，是各行各业单据的依据。广义的说，商业信函的正确性表现在运用正确的语言水平，叙述正确，数字准确，正确理解和运用商业术语等。 2) Completeness（完整）：商业信函必须完整，也就是清楚地表明写信的目的和准确的需求。 3) Clearness（明确）：使用的商业用语要意义明确，并且按照内容仔细和恰当地分段，否则就会引起混乱，误解，甚至产生不必要的纠纷。

  5. ABOUTWRITING BUSINESS LETTERS (2) 4) Concreteness（具体）：商业信函中有关货物的数量，日期必须具体，以免引起误解和不必要的麻烦。 5) Conciseness（简洁）)：避免使用陈旧的商业术语，要长话短说，开门见上，省略不必要的形容词，避免啰嗦。 6) Courtesy（礼貌）：商业信函常用的形式是把命令式变成请求式，并且要使用高兴，遗憾，感谢等词汇及表达法。

  6. Sample Reading Sample 1: JUSTIN BOX LTD 14 Trist Road, Hastings Sussex HA3 6CE Manhattan-Windsor Your ref: Steward Street Our ref: SB/SM Birmingham B18 7AF May 17th, 2003 Dear Sirs, With reference to your advertisement in yesterday’s Life, would you please send me full details and a price list of your model cars? Yours faithfully, (signature) S Bowen Marketing Manager

  7. Sample Reading Sample 2: Manhattan-Windsor Steward Street Birmingham B 18 7AF Mr S Bowen Your ref: SB/SM Marketing Manager Our ref: MH/JW Justin Box Ltd 14 Trist Road Hastings, Sussex HA3 6CE May 20th, 2003 Dear Mr Bowen, Thank you for your letter of May 17th, enquiring about our model cars. We are pleased to enclose our new brochure (产品介绍小册) and a price list of our model cars. We look forward to receiving your first order. Yours sincerely, (signature) Mary Hardy Sales Manager Enc: 2

  8. Useful terms 101# Software Park Xian 710075 China Mr. John Lake  Your ref: XWTT&T Co.Ltd.  Our ref: MAZ25 Broadway New York, New York 10024 March 15, 2006 Dear Mr. John Lake, I was glad to receive your letter of … Looking forward to hearing from you. Yours sincerely, Walter Handson Sales Manager Enc: 2

  9. Exercises • Ex. 1. Read the following business letter and then answer the questions that follow. THOMAS GREEN LTD. 16 Clear Street, Torquay Devon TQ1 6BD, England Borg Corporation Your ref: 10 Oslo Avenue Our ref: LW/MG Malmo, Sweden May 18th, 2003 Dear Sirs, Could you please send me a copy of your 2003 catalogue and details of any special trade discounts you are offering? I would also like to know whether all your models are now covered by your standard two-year guarantee. Yours faithfully, (signature) L. Waters Manager

  10. 1. Which address will be typed on the letter sheet? 2. Who is LW? 3. Is this most likely the first or second time that Thomas Green Ltd. is writing to the Borg Corporation? 4. Why has Thomas Green Ltd. written this letter? 5. What is the normal length of guarantees on Borg‘s models? Borg Corporation 10 Oslo Avenue Malmo Sweden L. Waters Yes, it is most likely the first time. The people from the company want a catalogue and some information on trade discounts and guarantees. Two years.

  11. Ex. 2. Complete the following reply to the above letter from Thomas Green Ltd. Borg Coporation 10 Oslo Avenue Malmo, Sweden (1) ________ Your ref: (2) ______ Thomas Green Ltd. Our ref: (3) ___/KW 16 Clear Street Torquay Devon, England TQ1 6BD May 25th, 2003 L. Waters LW/MG FM

  12. Dear (4) _________, Thank you very much for your enquiry of (5) ________. We are pleased to (6) _______ a copy of our latest catalogue and a leaflet (散页印刷品) giving details of our special (7)_____________. All the items are now covered by our standard (8)________________. We look forward to hearing from you. Yours sincerely, (signature) F. Willander Sales Director Enc: (9) __ Mr Waters May 18th enclose trade discounts two-year guarantee 2

  13. Ex. 3. Complete the following reply to a letter (dated June 20th) from S Blackmore (Ms), Marketing Manager, Downland Fuels Ltd., Lake Road, Southampton, Hampshire (Ref: SB/MT). The letter asked for a price list, a brochure and samples of re-usable envelopes. Paper Products Ltd. 16 Rushthorne Way, Bolton, Lancashire BL63 6SG (1) __________ Your ref: (2) _____ ________________ Our ref: (3) ___/MC _________________ _____________________ _________ June 28th, 2003 SB/MT S Blackmore Marketing Manager MW Downland Fuels Ltd. Lake Road, Southampton Hampshire

  14. Dear (4) ___________, Thank (5) ______________________ about our reusable envelopes. We are pleased (6) to _________________________ and a sample envelope. We (7) _____________ hearing (8) ________. Yours sincerely, (signature) M. Walker (9) ____________________ Enc: (10) __ Ms Blackmore you for your letter inquiring enclose our price list, brochure look forward to from you Sales Manager (or other) 3

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