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“Me? Have a Website? Why?”

“Me? Have a Website? Why?”. paul@notionz.com 09 845 0200 021 550059. Stand 3036 Paul Jerrom. Me? Have a website? Why?. Some good reasons why you should have a website Okay, I’m convinced - now what do I do? PJ’s thunks about life, the universe and everything. Why have a website?.

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“Me? Have a Website? Why?”

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  1. “Me? Have a Website? Why?” paul@notionz.com 09 845 0200 021 550059 Stand 3036 Paul Jerrom

  2. Me? Have a website? Why? • Some good reasons why you should have a website • Okay, I’m convinced - now what do I do? • PJ’s thunks about life, the universe and everything.

  3. Why have a website? • Gain New Customers* • A brochure on the web • Unlimited words, photos, specifications etc • Compare to other advertising mediums! • A shop window • 24-hours, rain or shine • On-line sales • Testimonials • Let people get to know you • History, Events, Information on key people • Mugshots *For ‘customers’ read also members, sponsors etc.

  4. Why have a website? • Keep Existing Customers • Product information • Manuals • New releases • Maintain contact with customers • Newsletters • Tips and Tricks • Make customers feel special with a password protected area! • Thanks to sponsors.

  5. Why have a website? • Within the organisation • Sales info for travelling reps • Manuals • Info for franchises • Teams/events/club info.

  6. Why have a website? • Time saver • FAQs • Maps • Ts and Cs • Money saver • Stale pricelists, forms, brochures • Save printing, storage costs, postage, phone calls • Info online rather than visit in person • Who needs a shop/office!

  7. Why have a website? • It’s expected! • Your (potential) customers expect it • Your competitors have/will • It’s an instant gratification world! • Plus more… • Combination of all the above.

  8. Okay, PJ, I have a friend who thinks she might need a website… Now what do I do? • Who will use it? • Why? How? When? • What does our audience look like? • What will our website look like? • It’s an extension of your business and your premises • Pictures speak louder than words – but beware • Colour, fonts, logos, “feel”.

  9. Getting (& keeping) an audienceA website is an on-going project • How will people get to know about it? • Give people a reason to keep coming back • Keep it fresh and timely • Who is using it? Why? How do you know? Are they the right people? • Encourage feedback.

  10. Technology Websites are about your business, NOT about computers. For the majority of business websites the technology is less important than the content Ask: Will a particular feature, effect, technology etc fulfill my site’s key objectives?

  11. PJ’s thunks • Start simple – is the complex needed? • Change as needed • Don’t use technology, special effects etc unless they are beneficial • Don’t assume the world will see it • Measure its effectiveness • Make sure you get bang for buck.

  12. Thanks PJ, but… Mates rates comes with mates service - A website is too important for that! • I’ll get the bloke down the pub/friend from the gym to do it • I’ll get my 14 year old nephew to do it. What will you do when he discovers girls? Haven’t you got better things to do with your time? • I’ll do it myself.

  13. Stand 3036Paul Jerrom Thanks for your time paul@notionz.com 09 845 0200 021 550059

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