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WE MARKER

WE MARKER . WE MARKET: (PLEASE INSERT) . SUMMER OF FOOTBALL / EC12. CONSIDERED. AMPLIFY. NTK (away ). MERCURIAL VAPOR VIII – MARCH 21. THE CHANCE – MARCH 6 . PR EMBARGO: LEAD PR ACTIVATION: DNT

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WE MARKER

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  1. WE MARKER WE MARKET: (PLEASE INSERT) SUMMER OF FOOTBALL / EC12 CONSIDERED AMPLIFY NTK (away) MERCURIAL VAPOR VIII – MARCH 21 THE CHANCE – MARCH 6 • PR EMBARGO: • LEAD PR ACTIVATION: DNT • LEAD ATHLETES: All Danish players in the Dutch football league Eredivisie • KEY MEDIA PARTNERS: Sporten,dk, GOAL, Unisport, Sportsfan (TBC) • AMPLIFY PARTNERS: GOAL, Unisport, Sportsfan The Meat, (SuperBial) • RETAIL EXPERIENCE: TBC • KEY MOMENTS: Internal launch 3.3. 2012 (following international agenda) • KEY CITIES: TBC • LEAD ATHLETES: Christian Eriksen TBC • MEDIA PARTNERS: Unisport, GOAL • LEAD PR ACTIVATION: Media co-op with Unisport. • LEAD ATHLETES: Christian Eriksen TBC • KEY MEDIA PARTNERS: Unisport. TV2 (TBC) • AMPLIFY PARTNERS: GOAL, Unisport, Sportsfan The Meat, (SuperBial) • RETAIL EXPERIENCE: TBC MTIN – AD – MAY 19 NMOF PACK – MAY 14 NTK (home) – APRIL 17 • LEAD PR ACTIVATIONS: NMOF Brand Campaign (TBC) • LEAD ATHLETES: TBC • KEY MEDIA PARTNERS: Broad vertical media approach. Sporten,dk, GOAL, Unisport, Sportsfan (TBC) • PR EMBARGO: • LEAD PR ACTIVATION: DNT • LEAD ATHLETES: All Danish players in the Dutch football league Eredivisie • KEY MEDIA PARTNERS: Sporten,dk, GOAL, Unisport, Sportsfan (TBC) • AMPLIFY PARTNERS: GOAL, Unisport, Sportsfan The Meat, (SuperBial) • RETAIL EXPERIENCE: TBC • LEAD PR ACTIVATION: Standing by • LEAD ATHLETES: Standing by • KEY MEDIA PARTNERS: Standing by • RETAIL EXPERIENCE: Standing by

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