7 Eye Opening Reasons Why Your Website Doesn't Convert

1. 7 Eye-Opening Reasons Why Your Website Doesn't Convert You might have a good website. But is it high-converting? What resists a good website to become high-converting? Here are a few reasons that can affect your website's conversion rate. Before that, let me ask few questions. “Are you often wondering about leads from website?” “Are you unable to find reasons for your low-converting website?” “Why your leads are not converting into customers?” We will look into all the above questions and provide the best solutions in this blog. Let’s understand them one by one. 1)Wrong Target Audience All your marketing efforts won’t yield results if it reaches the wrong audience. There is no meaning of aiming in the dark. You will waste your arrow resulting in zero conversions. And you will be shocked to know that 80% of content marketing efforts is targeted at the wrong audience.

2. That’s why any marketing process starts with audience research. It is the most critical process because it encircles your marketing efforts. Whether it is social media marketing, Google Ads, or SEO, defining the right target audience is essential. Looking to find out if you’re reaching the right audience? Google Analytics can answer it. 2)Website Loading Speed Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. (Source: Unbounce) It is nearly 2023. And people want to make a purchase more easily than ever. Slow loading speed is one of the critical factors that influence decision-making. Furthermore, most cart abandonments are either due to poor user experience or a lack of security. And it is crucial for mobile devices. Want to measure your website’s loading speed? Google has developed PageSpeed Insights tool to help you out. You can also check what is hindering your website’s speed. Read Also: How to Make Your Landing Page High-Converting? 3)Engagement Content engagement is an important reason for poor website experience. Users who don’t find your content interesting might get a good nap while scrolling your website! Your content should answer these two questions:

3. “Is your content interesting?” “Does it address the challenges of your audience and bring them value?” Your content should be the perfect blend of text, images, and rich media like videos or animations. Furthermore, it should also resolve users’ problems in an interesting way. 4)Mobile Optimisation Everyone has a smartphone. In fact, 63% of internet traffic is on mobile devices. Optimising your website for mobile devices is an essential step for successful marketing campaigns. Don’t want to spend time on mobile optimisation? Get pre-optimised mobile website for your business. Mobile-friendliness impacts user experience. Hence, poor UX leads to lower engagement and conversion rates. Poor UX on mobile devices also impacts brand reputation. At Sydney Digital Agency, we also develop mobile-first designs if your primary audience is on mobile devices. 5)Differentiation & Creativity There is a strong chance that users will forget your website. They want your brand to be memorable. That said, you need to provide a creative and unique online experience. And website is the front face of the brand’s online experience. Furthermore, your website should be built around brand’s core message and identity. Website’s interface should also resonate with brand’s message and target audience. While developing a website, focus on target audience, technology, content, and brand’s unique value proposition. It will help you get a better conversion rate. 6)Logical Website Structure Website visitors want to solve their problems within no time. Website structure built according to your visitors improves website’s engagement and conversion rate. Good UI is not enough; it should be designed with logic. Additionally, we should A/B test it on a frequent basis.

4. Do you have an eCommerce store? This blog has website architecture tips to improve conversion rates. Logical structure includes UI/UX, content frame, web elements, webpage hierarchy, navigation, and accessibility. Make sure you’ve optimised all. 7)Too Many CTAs Confusion leads to nothing! That said, your website should have a clear call to action. Your website structure guides users to take specific actions. Too many CTAs confuses users and leads to lower engagement and conversion rate. Having one or two CTA is enough for most websites. Make sure your CTA sounds interesting and effective. It should also capture user’s attention. Experiment enough to get the best result from your CTA. Use actionable anchor text for your CTA. Make sure you’re consistent with your brand’s identity. Before placing CTA, ensure that your website has a good UX. In Conclusion: Reasons for Low-Converting Website Website conversion rate gets affected due to the above reasons. Testing and improving these 7 factors are keys to having a successful landing page. Hope that we have answered all of your queries. Still, have questions or looking for a high-converting website? Reach out to us via contact@sydneydigitalagency.com.au. Content Source: https://sydneydigitalagency.com.au/why-your-website-doesnt- convert/