SEO for Luxury Brands: How it differs from Traditional SEO

1. How SEO for Luxury Brands Differs from Traditional One? SEO is classified as the most effective digital marketing channel. Luxury brands endeavour for tailored SEO strategies to meet their consumers’ demands. Search Engine Optimisation differs for luxury brands from other businesses. They’re not looking to get a bunch of website visitors, but the quality of leads is their main objective. To get success for your luxury brand, requires a highly specific approach in each process. However, the fundamentals remain the same for both traditional and luxury brands. A few questions might be on your mind, such as “Why SEO for luxury brands?” OR “How Will It Impact My Brand’s Reputation?” No worries! We’ll answer those questions in this blog. We’ll also get into the depth of the difference between traditional and luxury SEO.

2. Why SEO for Luxury Brands? SEO brings visitors to the website naturally. Organic ranking of your brand not only helps in improving brand awareness but also has a substantial impact on conversion rates. According to Google, “75% of luxury consumers research online before making a purchase. That’s why luxury brands can untap huge potential by investing in the right SEO strategy”. SEO also positions your brand as an established authority in your niche, which enhances your brand’s credibility and trustworthiness. There’re countless other benefits, such as increased newsletter subscribers and improved social media reputation. How does SEO Impact a Brand’s Reputation? Each aspect of marketing is bilateral, and so is SEO. The success of SEO for luxury brands depends upon strategies SEO companies incorporate. Your brand must follow Google’s guidelines for doing SEO; anything that doesn’t come under those guidelines can be considered black-hat SEO. Nevertheless, a well-defined strategy can move the needle, and your brand would probably get more eyeballs. SEO strategy positively impacts a brand’s reputation if executed by an experienced SEO company. Now, let’s check the ways traditional SEO differs from luxury ones.

3. Five Factors that Differ for Luxury Brands 1)Content Quality and Tone Luxury brand’s website is highly pivoted on content quality and tone. The content needs to be specified and tailored for the target audience. Content can make a major difference in identifying the quality of products. It’s about text content and encompasses images, videos, and animations. Collectively called content, has a substantial impact on the way consumers perceive your brand. Regarding text content, storytelling and specific content are required, contrary to generic content for traditional brands. That’s because most brands deliver tailored solutions to specific set of the audience rather than a “one fit for all” approach. 2)Target Keywords Whilst traditional brands are more focused on the search volume of keywords, luxury brands optimise their website according to the intent of keywords. For instance, when users are searching for “home builder”, can be considered a generic search query. In opposition, “expert home builder in NSW” is specific, and searcher is looking for a high-end home builder. The difference in intent brings high-quality traffic, targeted leads, and a better closing rate for luxury brands. This is the reason why your brand should consider long-tail keywords as their top strategy. Itching your head for long-tail keywords? Long-tail keywords are more than two words and contain more information about what searcher is looking for. 3)Quality of Link Profile Backlinks will be there whether you’re a small business or a luxury brand. However, it can’t be considered the same as a small business, for luxury brands. High-end brands focus on quality over quantity. Building relevant and authoritative backlinks are at the top of their marketing funnel. That’s because low-quality backlinks from spam websites would impact your brand negatively.

4. Link building for luxury brands involves brand mentions in leading websites, contributing journalists, and high-quality listing websites such as Yelp and Google. Above mentioned activities help search engines identify your brands as more reliable than traditional brands. In turn, it will improve your website’s search presence. 4)Engaging User Experience User experience is not the same for traditional and luxury brands because consumer base is different. While a luxury brand’s website should be intuitive and engaging, traditional brands are inclined towards lead generation. For luxury brands, the core purpose of UI is to engage with a target audience and become memorable. That being said, your website design must be aligned with the brand identity, which is a challenging and strategic task. There must be pillars of high-quality content to create engaging UX. Traditional brands often overlook this fundamental, and honestly it is not something that they require the most. Brands emphasise UX as it widely affects how people will look at it. 5)Voice Search Optimisation People are using voice search not only to find information but also for searching products/services. Voice search commands are lengthier compared to text-based search queries. It also tends to be more specific, making it a key resource for luxury SEO. Voice searchers eagerly seek solutions rather than just surfing through the website. This makes voice queries highly relevant for luxury brands and carries higher intent of making a purchase. Voice search is crucial for both traditional and luxury brands. However, voice queries for traditional brands are shorter and more generic, like text-based keywords. Finally! Voice search is a more convenient way to get information. Key Takeaways SEO is a strategic approach specifically for luxury brands. There’re many ways to optimise a website. Nonetheless, for luxury brands, proven methodologies must be adopted. Doing SEO for luxury brands can never be the same as a traditional one. That’s because the target audience is different.

5. Looking to enhance your brands through SEO?Sydney Digital Agency delivers bespoke SEO solutions for enhancing your brands’ organic presence. Email us at contact@sydneydigitalagency.com.au.