330 likes | 1.03k Views
I hear and I forget; I see and I remember; I do and I understand. Ancient Chinese proverb. The Visual Display of Business Information. Delivery Skills 2: Presenting Information to an Audience. Presentation Listeners Always Ask:.
E N D
I hear and I forget; I see and I remember; I do and I understand. Ancient Chinese proverb
The Visual Display of Business Information Delivery Skills 2: Presenting Information to an Audience
You must answer these questions very early in the presentation to put your listeners at ease. Or else …
…Or Else the Audience … 1. … Will be trying to answer them during your presentation, and not thinking about you or your message. 2. … May leave
How to Answer the 3 Questions? “You are here today because …” “The purpose of this presentation is …” “I have a n-minute presentation …” Go through the first slides quickly
Continue to Answer Them Emphasize What’s in it for you (WII-FY) What’s in it for me (WII-FM)
WIIFY Trigger Phrases • “This is important because…” (The presenter fills the blank) • “What does this mean to you?” (The presenter explains)
WIIFY Trigger Phrases “Why am I telling you this?” (“It is important, because…”) “And…?” (Deliver the WIIFY…)
Appropriate Appearance www.brooksbrothers.com • Appropriate attire • Neat and professional • Shined shoes
Does he really look “just fine?” 3615 03 01 Presentations - funny - Poor dress (Andy Griffith 1962).mpg
Left-to-right, Top-to-bottom www.mrshughes.org
Always Follow the First Rule of Reading Text on slides ordered Left-to-right, Top-to-bottom
Ideally for the Audience, Put Podium to the Left of the Screen http://www.biotech.ucdavis.edu • Eyes go: • Right from you • Left to right on the screen • Left back to you • A natural flow • Less mental work
As You Walk on Stage http://www.nbc.com Establish eye contact Smile Take your position Lock, talk, and pause Develop a rhythm
Hands at Your Sides http://www.whitehouse.gov Keep hands relaxed Use hands for emphasis and painting a picture Don’t fidget
Don’t Hide Behind the Podium www.PublicSpeakingSkills.com Avoid clutching the podium or microphone Refer to your notes, but keep eye contact Move around, but be graceful
Speak Up, Speak Clearly, and Pause http://www.whitehouse.gov Keep eye contact Pause frequently Take a breath when you pause Enunciate Vary pitch, tone, and volume
Remember: Presentation skills are learned. They improve with practice.
A good presenter knows how to influence positive and negative nonverbal feedback
Non-verbal Feedback Eye contact Facial expressions Handshake Body language Gestures Disruptions
A good presenter knows how to controlpositive and negative verbal feedback
Verbal Feedback Don’t tase me bro 1 Don’t tase me bro 2 Questions Comments Objections Disruptions
Answering a Question Eye contact Affirm the person Listen and do not interrupt Understand the question Paraphrase it in your own words Give your answer
Dealing with Objections http://www.dnc.org Eye contact Remain calm Be courteous Be understanding Maintain control
Don’t Lose Your Cool http://www.newyorktimes.com A good presenter knows how to control anxiety (fight or flight)
Practice Means: www.viewimages.com Saying the words Making the gestures Using the visuals Seeing the results Visiting the presentation room in advance
Diligent Practice Eliminates errors Reduces anxiety Improves likelihood of success Makes performing easier
Have Secondary Plans • Prepare alternative presentation versions • 30 seconds (elevator speech) • 2 minutes • Prepare alternative media • Flash drive backups • Handouts
3615 03 04 Presentations - funny - Answering questions & interviews - (Yes, Pri Min 1986).mpg(20 minutes)
End of Section Delivery Skills 2: Presenting Information to an Audience