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From iPods to Podcasting. Leesa Barnes Author of “Podcasting for Profit”. Stephanie Ciccarelli Chief Marketing Officer, Voices.com. Today’s Agenda. Meet Leesa Barnes Learn about planning and producing podcasts How to make money podcasting Recommendations for getting work Q & A.
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From iPods to Podcasting Leesa Barnes Author of “Podcasting for Profit” Stephanie Ciccarelli Chief Marketing Officer, Voices.com
Today’s Agenda • Meet Leesa Barnes • Learn about planning and producing podcasts • How to make money podcasting • Recommendations for getting work • Q & A
Leesa Barnes Text • President of the Association of Virtual Events Managers • One of the Top 50 Most Influential Women in Social Media • Author of “Podcasting for Profit”
Brief History of Podcasting • Coined by Dave Winer and popularized by TV personality, Adam Curry • Podcasts have allowed for audio content on demand • More than 7 million Americans download podcasts on a weekly basis
The Market • 17.5 million people listen to podcasts each week!
How To Create a Podcast 1. Plan your podcast 2. Write a script 3. Set up recording equipment 4. Record your podcast 5. Edit, mix and export your episode 6. Upload your episode to a web-hosting provider 7. Create your podcast episode and show notes 8. Burn your podcast feed 9. Add your podcast to iTunes and other directories
The 5 Ps of Podcasting • Pre-production • Production • Post-production • Publishing • Promotion
Recreational vs. Corporate What’s the difference?
What is RSS? Text • Really Simple Syndication • What is it? • When is it used? • Why is it important?
How To Get Into iTunes • Why is iTunes important? • How long does the approval process take? • Any other tips?
Publicity for Your Podcast • What’s the best way? • Who should I contact? • Any other tips?
Evaluating Your Success • # of subscribers • # of downloads • Website visitors • Listener feedback • iTunes reviews
Q & A Use the chat box in GoToWebinar to ask a question
Opportunities • Listen and subscribe to a few podcasts • PodCamps • Social Media Unconferences • Community Events / Mixers
Industry Resources • “Small Business Podcasting Kit” from Voices.com • Podcasting For Profit • Podcast Alley • iTunes
Business & Marketing Plans • Ultimate Business Plan for Voice Actors • Internet Marketing Plan for Voice Actors
Gain Access to Experts • Call Us Toll Free: 1-888-359-3472 • Get Advice by Email: support@voices.com • Chat with Us: http://www.voices.com/help
Thank You Leesa Barnes Author of “Podcasting for Profit” Stephanie Ciccarelli Chief Marketing Officer, Voices.com