1 / 16

International market

International market. the European market. analyzing the internal data analyzing the external data – competition + potential clients. Analyzing internal data. global market - continents. Total visits: 12,666,563 Total revenue: $3,372,389.45.

farrah-velasquez
Download Presentation

International market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. International market the European market

  2. analyzing the internal data • analyzing the external data – competition + potential clients

  3. Analyzing internal data

  4. global market - continents Total visits: 12,666,563 Total revenue: $3,372,389.45

  5. Global market – countries Total visits: 12,666,563 Total revenue: $3,372,389.45

  6. European market – by country Total visits: 1,898,349 Total revenue: $380,929.90

  7. Top non-US countries: Canada, Australia

  8. Top European countries

  9. Tour in Europe last year - effects

  10. Data on toured countries in Europe

  11. Checking the external medium • what’s the “client portrait” in the international market? • within the countries, what is the obvious that the business person look at? What sort of business person do we target? • what is the way Stratfor should reach the business person? • media – the main channel caring Stratfor right now – how can we take advantage of that? • what other means are there to reach the business person?

  12. Markets

  13. Competition • Global or at the national level? • The economist – limited data (need to build)

  14. Questions • How do we measure the market? How do we estimate future sales on the international market? (traditional vs…something more intelligent) • How do we establish the potential for partnership? – criteria for media; think-tanks; universities (?)

  15. Promotion – PR plan • Objective: increase Stratfor exposure internationally • Considering that Stratfor is relatively new on the European market, we should increase its exposure in the European media. • Considering that Stratfor targets a specific market (the business persons in the financial markets) we should take more of a Personal Relations approach towards this specific group • Select specific media for Stratfor to be presented as a company (management, business magazines) – longer term

  16. Few Conclusions • Promotion (of the marketing mix) needs to be intensified = branding • Getting to know better our competition on the global market

More Related