What is quality of life? - now and in the future

1. What is quality of life?- now and in the future Johan Peter Paludan

2. Who are we? • Founded by Thorkil Kristensen in 1970 • Private non-profit organisation • Interdisciplinary think tank (Economists, political scientists, ethnographers, sociologists, astrophysics, philosophers etc.) • 25 futurists • Danish and Swedish departments and Oslo Futures Club

3. USA, 1958: ”This is your future” 3D Color TV Wall-Panel Slide-back Roof Personal Helicopter & Roof Landing Area MovingStairway House-control Panel Glass Walls Dust-free Floors Menu Selector & Microwave Stove Giant-size Fruit Ultrasonic Laundry Electrical Heat Unit Phono-vision Receiver

4. Men have entered the kitchen because: • They stay single for a longer time

5. Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick

6. Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons

7. Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons • There are machines

8. Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons • There are machines • You can have a drink in peace

9. Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons • There are machines • You can have a drink in peace • If you do the cooking you can’t be expected to take care of the kids too!

12. The future is already here, but it is unevenly distributed. William Gibson

14. Quality – of whatever Q = E1/E2 =/> 1 Where: Q = Quality E1 = Expectations E2 = Experience

15. Basic factors • Economy

16. Copenhagen Institute for Futures Studies Instituttet for Fremtidsforskning Wealth

17. Private consumption pr. capita, 1844-2002 (Index 1844=100) Kilder: ”Økonomisk vækst i Danmark”, Svend Aage Hansen, ”Økonomisk vækst”, Niels Kærgård, Danmarks Statistik samt egne beregninger

18. Evolution of consumption

19. 100 ml 43Euro

20. ARE NOT : Information Products Channels Opportunities Satisfaction Good Stories ARE : Attention Care Genuine interest Time Trust Meaning Scarce resources TO BELIEVE & TO BELONG

21. Meaning Solution Product Technology Create value! What is the meaning Of what you do?

22. Maslow’s Needs Hierarchy Traditional version Self-realisation Acknowledgement Social needs Security Physical needs

23. Maslow’s Needs Hierarchy Traditional version Modern version Self-realisation Acknowledgement Social needs Security Physical needs

24. MASLOW AND ALDERFER } } } Transcendence Selfrealisation Acknowledge Social Security Ph6ysical Growth Relations Eksistence MASLOW (1954, 1971) ALDERFER (1972) Kilde: http://chiron.valdosta.edu/whuitt/col/regsys/maslow.html

27. The happy capitalists? No!Money can’t buy me love.

28. A model for happiness The dream of happiness is bigger than happiness itself (CIFS: Dream Society) Maslow: Cohesion & acknowledgement (Relations) Happiness is me, I create it (CIFS: Creative Man) Maslow: Self-realization & transcendence (Growth) Happiness is comfort, security and proximity (CIFS: Industrial mindset) Maslow: Safety & physical needs (Existence)

29. Freedom, Happiness A model for happiness The dream of happiness is bigger than happiness itself (CIFS: Dream Society) Maslow: Cohesion & acknowledgement (Relations) And stoma? Empowerment Prosumption It works Happiness is me, I create it (CIFS: Creative Man) Maslow: Self-realization & transcendence (Growth) Happiness is comfort, security and proximity (CIFS: Industrial mindset) Maslow: Safety & physical needs (Existence)

30. Happiness in the industrial mindset • Most important: Comfort, security and proximity • Perception of happiness: Satisfaction as an acquirable good • Focus: function

32. Happiness in the Dream Society mindset • Most important: Happiness is the dream of status, success and the perfect life • Perception of happiness: It’s the mission and goal of life • Focus: emotions

33. Happiness in the Creative Man mindset • Most important: Happiness is me, I create it • Perception of happiness: It’s both the goal and the process • Focus: empowerment

34. ”Dr. Toilet” Toto Intelligence toilet www.toto.co.jp

36. Basic factors • Economy • Culture

37. Denmark Sweden Netherlands Luxembourg Belgium Finland Ireland National happiness account 100 90 80 70 60 50 Industrial mindset - Happiness

38. Collective Power distance Individualistic SmallBig

39. Forward thinking culture Source: HBR 2007. Mansour Javidan. 17000 middle managers asked in 61 countries ADVERTISEMENT

40. Basic factors • Economy • Culture • Individuals

41. Global population 2000-2040 65+ 8,6 mia. 1,22 1,09 (14%) 2005 0,96 0,82 0,71 6,5 mia. 0,60 0,52 0,47 (7%) 0,42 20-64 4,9 4,8 4,7 4,5 4,3 (57%) 4,1 3,9 3,6 3,3 (56%) 0-19 2,5 2,5 2,5 2,5 2,5 2,4 2,4 2,5 2,4 (29%) (37%) 2000 2005 2010 2015 2020 2025 2030 2035 2040 Source: UN

42. Average remaining years for 60 og 65-year old men and women 1981-2002Kilde: www.statistikbanken.dk

43. EU-25 population projection 2007-2017 % Source: Eurostat 2007. Baseline Variant http://epp.eurostat.ec.europa.eu

44. 0 20 40 60 80 0 20 40 60 80 The New Phases of Life 1950 Dependent Free Ones II Parents and career Elderly Free Ones I Independent 2000 

45. ÿØÿà

46. If I grow old……….

47. Individualism • Drivers include: • Increasing wealth gives more choice • Urbanisation, less strict social norms • Media: Stories about what I can achieve • Authorities are not trusted • Many sub-cultures and smaller ones • And they change

48. ”The Individual” Familiy &network Authen-ticity ”I am what I am” Unique &fascination Time &business Rational &cheap Nature &Values

49. ”The Situal” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am”

50. Acceleration