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Mission Impossible? Is e-learning the Solution?

Mission Impossible? Is e-learning the Solution?. Anke Bogatzky Head of e-learning Europe. Amway Founded in 1959 +80 countries worldwide 13.000 employees 3 Mio independent distributors one of the world ’ s largest and most successful direct selling companies. Amway Academy

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Mission Impossible? Is e-learning the Solution?

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  1. Mission Impossible? Is e-learning the Solution? Anke Bogatzky Head of e-learning Europe

  2. Amway Founded in 1959 +80 countries worldwide 13.000 employees 3 Mio independent distributors one of the world’s largest and most successful direct selling companies Amway Academy Founded in 2009 26 countries in Eu 100 trainers Headquarter: Munich & Moscow Amway & Amway Academy

  3. Our Challenge: 26 countries 22 languages 870 000 independent retailers + 900 000 in Russia Educating them all - a Mission Impossible?

  4. Our Solution: Blended learning • 100 trainers for ILT- new: e-learning in 26 countries(rollout 2009-2010)

  5. Our Solution: Curriculum structure

  6. 1:3 57 % Blended learning – Results & Benefits 2011: 26 countries 22 languages 400 online courses130 000 online course visitors 320 000ILT course visitors How much would this cost as ILT?130.000 (now: online) course visitors:100 pax per training, 1-2hours, 1 training per day-> need 1.300 training days1 day = 800 Euro incl trainer fee, hotel, travel -> 1300 days x 800 Euro = 1.040.000.- Euro (plus employee worktime)

  7. - Promotion & Motivation to learn online Introducing e: Learnings • Guide stakeholders in person, in small groups or 1:1

  8. Demo: Product Brand Coursewith 360° panoramas Learnings: Motivation to learn online Intrinsic vs extrinsic motivationIntrinsic motivation through Game based courses

  9. Evaluating Game Based e-learning Investment:- Development costs: ~130.000.- EUR (Engl+RU)- Localisation: 3.000.- EUR per language- Employees‘ worktimeBenefit: ? Evaluation using KirkpatrickLevel 1 – Emotional reactionLevel 2 – Knowledge transferLevel 3 – Adaptation rateLevel 4 – ROI

  10. Evaluation using Kirkpatrick Level 1 – Emotional reactionResult: Scale 1-7 – all ratings 6 or 7Level 2 – Knowledge transfer9 knowledge check questions + 2 as knowledge benchmarkLevel 3 – Adaptation rate13 Q about Behaviour change after course attendance Level 4 - ROI“The course is effective if the product sale of participants increases significantly after attending the course.” • avg sales increased by 27% (vs 18% non-participants)=> If payback period 1 year -> 1400 course visitors needed

  11. 3 tips from experience, when introducing e-learning Which one? Resumee IS e-learning the solution? Sometimes.

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