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From A Student Introduction…

From A Student Introduction…. I like other men, enjoy watching football, and recently started playing the guitar…. It’s Important. Jeff D Borden. eBook & eText. Agenda. Current Landscape Promise of eBooks Roadblocks How Pearson Can Help Why Bother?. 1.

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From A Student Introduction…

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  1. From A Student Introduction… • I like other men, enjoy watching football, and recently started playing the guitar…

  2. It’s Important

  3. Jeff D Borden

  4. eBook & eText

  5. Agenda • Current Landscape • Promise of eBooks • Roadblocks • How Pearson Can Help • Why Bother?

  6. 1 What’s the current LANDSCAPE for eBooks?

  7. Amazon Kindle INFORMATION • Kindle readers sold: ~3 - 4 million • Amazon sells: • 100 paperbacks / 115 Kindle books • 100 hardcovers / 143 Kindle books • Kindle available books: ~810,000 Sources: NY Times and Techcrunch

  8. Others have followed… • Sony Reader • Barnes & Noble nook

  9. Apple’s iBookstore • 7.3 million iPads sold in Q1 of 2011 • 19 million iPads sold since 2010 • 100 million iBookstore downloads since launch in 2010 • Appstore also includes…

  10. Kindle on iPad

  11. Nook on iPad

  12. CourseSmarton iPad

  13. 2 The PROMISE of eBooks

  14. You can take it with you • Learning from anywhere (Wi-Fi, 3G, 4G) • Interactive content • Definitions, video, simulations • Personal interactivity • SMS/MMS messaging, polling, email

  15. Seemingly unlimited functionality • Automatic updates • Customization • Instructor/student interactivity • Student-centric • Augmented reality

  16. Augmented Reality

  17. inkling Novel reading is linear. Text book reading is anything but.

  18. 3 Roadblocks to adoption in higher education

  19. eReading Devices • Android • Sony Readers • Sony Reader 300 series • Sony Reader 900 series • iLiad • iPhone / iPad / iPod Touch • Digital Reader 1000 • Cybook Gen 3 • Cybook Opus • Bebook • Blackberry Devices • Palm OS PDAs • Symbian OS • Hanlin • EZ Reader • AEBK01F - AluratekLibre eBook Reader Pro (Black) • AEBK01WF - AluratekLibre eBook Reader Pro (White) • Nook • Kobo Reader • iRiver Story • Windows Mobile PDAs

  20. eBook / eText Formats

  21. Intellectual Property

  22. OpenSource

  23. MIT Open Courseware Initiative: Marketing

  24. The Problem with “Reusable” • Tagging • Metadata

  25. Using Data

  26. Data Mining

  27. The Problem with “Reusable” • Tagging • Metadata • Taxonomy • Folksonomy • Common Language

  28. The Problem with “Reusable” • Tagging • Design • Some Assembly Required • Games

  29. Immune Attack

  30. Pearson Aggregators

  31. Utterli

  32. 4 Why even bother?

  33. Web 2.0 • Social MediaTools • Social LearningStudent as Teacher • Social NetworkingFeedbackCollaborationCrowd Sourcing

  34. Web 3.0 Semantic Web Mobile Artificial Intelligence On The Fly Coupons Translators Prescriptors

  35. Web 4.0 Larry King retires December 21, 2012 Robots take over the Earth Cubs win the series

  36. Education 3.0 • Create, Consume, Remix, & Share

  37. Edu-Blogger: • YouTube Video: Have You Been Paying Attention? • “…Has anyone seen this garbage? Students don’t need to remix anything! Educators must teach them to be original, have original thought, and do original work! Imagine if society worked this way. • We’d still be hoping someone would invent the rolling stone so as to create a wheel. Imagine a world where using other people’s work to create your own was ok. • We’d never have gotten past the toaster to see the benefits of the microwave. We’d never have gotten past swing music to experience amazing original works like Elton John’s “The Lion King” or other seminal works…”

  38. Remix, Sample, or Steal? • Can You Feel The love Tonight? • Save tonight, fight the break of dawn, come tomorrow, tomorrow I’ll be gone… • You’re beautiful! You’re beautiful! • If I could, then I would, I’ll go wherever you will go, way up high, or down low, I’ll go wherever you will go… • And she will be loved – and she will be loved… • I can’t stand to fly, I’m not that naïve, I’m just out to find, the better part of me, I’m more than a bird, I’m more than a plane…

  39. Remix, Sample, or Steal? • Harry Truman, Doris Day, Red China, Johnnie Ray, South Pacific, Walter Winchell, Joe DiMaggio , Joe McCarthy, Richard Nixon, Studebaker, television, North Korea, South Korea, Marilyn Monroe • We’re not gonna take it, no we ain’t gonna take it – we’re not gonna take it anymore • Wherever you go – whatever you do, I will be right here waiting for you • Just a small town girl – living in a lonely world – she took the midnight train going anywhere

  40. Remix, Sample, or Steal? • There was a time when I was so broken hearted • I think we’re alone now, there doesn’t seem to be anyone around • See the stone set in her eyes, see the thorn twist in her side, and I’m waiting for you, with or without you • Take on me, Take me up, I’ll be gone, ????? • On your mark, get set, and go now – gotta dream and we just know now • I come from a land down under, where women roll and men thunder… • When I find myself in times of trouble, Mother Mary comes to me, speaking words of wisdom, let it be

  41. Remix, Sample, or Steal?

  42. Cloud Computing = Data

  43. Personalized Learning

  44. Data Mining - Amazon • Individuals • Surveys • Purchase History • Wishlist • Often Viewed • -- • Purchase Categories • Amounts • Area of the Country

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