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Marketing Research Analyst - Internship

Marketing Research Analyst - Internship. By: Lucas Martins. A Brief Overview. Develop new and creative promotional products Customize previous promotional products in the market for businesses Provide infra-structure for successful Account Executives in the promotional industry

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Marketing Research Analyst - Internship

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  1. Marketing Research Analyst - Internship By: Lucas Martins
  2. A Brief Overview Develop new and creative promotional products Customize previous promotional products in the market for businesses Provide infra-structure for successful Account Executives in the promotional industry Manage promotional events Main clients: Nintendo, Dannon, U.S. Bank, Marriott, Kraft, Krispy-Kreme, Charlotte Bobcats, Sterling Bank and many more
  3. Relevance Marketing/Advertising Analyst career goal Marketing/ Business Administration Student My passion for Marketing Research (Statistics) Networking Opportunity (Vice- President)
  4. Role Account Executive Research as # 1 method of growth Tools used for Research: LinkedIn, ASI/ PPAI websites (Ad. Specialty Institute), Counselor/Advantages Magazine, Facebook, Online Publications Analyze and identify – USD 500,000 in annual sales at 35% GPM Contact via E-mail or LinkedIn Track the contact via Microsoft CRM (Customer Relationship Management) Bring the contact to Charlotte and negotiate the deal based on sales and book of business
  5. Application of Knowledge Accounting Classes/ Principles of Marketing Reading Account Executives/ Distributor Owners Balance Sheets Calculating their profits/ fixed and variable costs of having them at Activate Predict next year annual sales
  6. Conclusion Great feedback and advice in Marketing Strategy given by the Vice-President New marketing software skills (Microsoft CRM) Learned how to maintain Business Relationships Great connections for a future career in marketing Next steps will include a Fall Marketing internship
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